Aurea Software program Revives InsideSales Model, Retires XANT


AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software program, Inc., the ”Netflix of enterprise software program,” right this moment introduced a significant branding replace that may return the just lately acquired XANT to its widely known and revered unique title: InsideSales.

After closing on XANT in August 2021, Aurea introduced their intention to rebrand the corporate to InsideSales to its present clients primarily based on the heritage, trustworthiness and success of the unique model. InsideSales is now a essential pillar in Aurea’s way forward for commerce options portfolio, serving to to create B2C-like shopping for experiences for B2B transactions.

“InsideSales is a storied title in enterprise software program,” mentioned Aurea CEO Scott Brighton. “Over the course of 15 years — from 2004 to 2019 — it turned some of the recognizable manufacturers within the business. We’re excited to honor that monitor report of success, innovation and dedication to bettering how B2B enterprises promote to one another by restoring the basic model title instantly.”

Aurea bought XANT, as soon as valued at a peak of practically $2 billion, on their quest to create B2C-like shopping for experiences for B2B transactions. Merchandise like PlayBooks™ — which optimizes gross sales consultant contact charges by means of highly effective AI — at the moment are essential parts of Aurea’s Way forward for Commerce library.

The library consists of greater than a dozen software program options like InsideSales, Infer, and FirstRain, enabling B2B salespeople and entrepreneurs to focus on and have interaction prospects throughout the complete gross sales and advertising and marketing funnel extra intelligently. InsideSales know-how will assist bridge the all-important hole between advertising and marketing and gross sales engagement — the preliminary prospect contact.

As a part of the rebrand, the area and web site can be retired in favor of an up to date expertise at

About Aurea Software program

Aurea was based with the singular imaginative and prescient of serving to companies reach right this moment’s complicated digital panorama. Our clients get pleasure from entry to each product in our portfolio – all of that are cloud-based, enterprise-scale, and simple to make use of – with one easy subscription. Our distinctive AureaOne working mannequin and acquisition technique make sure that our portfolio continues to develop, so we will proceed to offer aggressive benefit and differentiated outcomes for our clients it doesn’t matter what the long run holds.


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