Why You Ought to Leverage Your Free G2 Profile (+ How To Get Began)


Opinions are consuming the software program world.

90% of consumers usually tend to convert after studying evaluations. Product and peer evaluations present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive data to potential consumers.

Investing and prioritizing in constructing a group centered round user-generated content material, particularly evaluations, helps new audiences study extra in regards to the model and its choices. Once they hear from actual customers, they discover it simpler to put their belief in what they’re saying in regards to the firm.

On-line evaluations are key to serving to prospects perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual consumers coming to G2, it’s no shock that our knowledge on software program consumers your product, class, and opponents makes for efficient gross sales options, advertising and marketing messaging, and buyer success communication.

Consider G2 as giving your online business a double bonus: one on your product to get observed and acquire visibility by profiles throughout greater than 1,500 software program classes, and the second for potential consumers to learn product evaluations, interact with the corporate, and convert into your prospects.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to consumers care about you?

Software program consumers worldwide belief G2 to assist them select the suitable options for his or her enterprise wants. With greater than 1,756,700+ (that’s quite a bit) genuine person evaluations, G2 is THE place the place individuals can uncover, overview, and handle their software program.

About 90% of all consumers usually tend to make a purchase order after studying a overview and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes by and can proceed to develop.

Our knowledge offers consumers with higher steering within the type of evaluations, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise know-how.

For sellers, G2 provides you greater than one million pairs of eyes month-to-month that can assist you acquire visibility in your software program class. G2 means that you can set up a powerful market profile, gather actual person evaluations, automate overview technology, leverage purchaser intent alerts, and entry aggressive insights.

With G2, SaaS corporations can join with consumers instantly and have interaction in conversations that assist information them by the gross sales funnel and make the suitable buy selections.

You can even uncover accounts searching for your product and associated opponents to make sure you seize their consideration. G2 Advertising Options is the proper addition to your present advertising and marketing toolkit to speed up offers and market your product in a better method.

Why software program manufacturers ought to be on G2:

  • Acquire purchaser belief of their software program buy journey.
  • Create a group for studying by peer-to-peer evaluations.
  • Make data-driven selections by evaluations and technological analysis.
  • Get elevated visibility over services and products as a vendor.
  • Have interaction with consumers to maneuver them by the gross sales funnel for larger conversions.

How do I get my free profile optimized and arrange?

Now that you just’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Comply with this step-by-step information with finest practices to optimize your product web page and leverage person evaluations to spice up your gross sales pipeline and on-line model status.

Step 1: Replace your profile

Consumers that come to G2 are “prepared to purchase”. On G2, they search for product data and positioning and sometimes evaluate a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as attainable.

Product data

Think about this your holy grail to potential consumers. Make sure that all the knowledge on this part is up-to-date and factually appropriate.

  • Product logos: Your emblem is your model’s first impression on a possible buyer and may differentiate you out of your opponents. Use a product emblem simply acknowledged by G2 customers and keep away from logos with textual content as they’ll seem small on Grid Experiences.

G2 software badge

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, be certain that all profile particulars are thorough and correct, so guests absolutely perceive your answer.

    We suggest writing three quick paragraphs detailing primary data (firm title, location, dimension, and many others.), the product’s key options and functionalities, and the software program’s major use case that outlines the issue it solves for customers.

  • Extra data: You may add extra particulars about your product and point out data similar to the kind of software program, languages your product helps, exterior group hyperlinks, and product aspects that offer you a aggressive edge.

  • Product photos: Footage communicate louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they will use it. The assorted file sorts supported for product photos are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You may see 4 consumers from G2 who’ve considered or in contrast your product with a competitor. To get these results in the suitable POC and scale back response time, it’s important to replace the “lead electronic mail.”

Guarantee to configure the e-mail addresses of the staff who will obtain lead alerts relating to account-level knowledge.

As a fast refresher, an account is a company actively researching G2, and data similar to firm title, trade, and geographical location depend as account-level particulars. With a free profile, you’re eligible to obtain 4 free account-level leads (woohoo!).


This house permits consumers to ask questions on utilizing a product, its options, and finest practices. The dialogue platform can be a method for customers to convey up particular use circumstances of the answer to assist them make a purchase order determination and transfer down the gross sales funnel.

We suggest staying engaged with consumers because the conversations are usually not solely useful in constructing buyer relationships but in addition assist with search engine optimisation. Often requested questions may be picked up by Google in search outcomes beneath the “Individuals Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Understanding a software program’s capabilities offers guests on G2 with cues about the way it will profit them.

Equally, equipping customers with pricing data helps them outline the product’s worth and gauge whether or not it’s a instrument they wish to put money into. For distributors, additionally it is a method of exhibiting transparency and gaining purchaser belief.


Info relating to options helps G2 categorize your product accurately and direct related guests to your profile. Particulars on product options may also help reviewers when contemplating completely different options.

When offering particulars for options, be certain that you mark the extent or pricing plan at which a function is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis staff fleshes out all classes so as to add questions that customers might have relating to product options.


An organization’s pricing choices can have an effect on the sort and quantity of consumers, the frequency with which present prospects re-purchase merchandise, the convenience with which a enterprise grows, and the power to type long-term buyer relationships.

Listed here are some finest practices whereas including pricing data to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options provided with each package deal.
  • Clarify how your pricing and packaging differ from opponents in the identical house.
  • Let consumers know of any free trials you could supply, as that data will seem beneath the product’s pricing desk and on G2 Examine pages.
  • Inform guests if you don’t disclose pricing data publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run overview campaigns

After you’ve arrange your G2 profile, it’s about time to begin gathering person evaluations. The perfect place to begin is with individuals who know and love you – AKA your present prospects. When you’ve reached out to them and have gotten your first few buyer evaluations, create a overview assortment technique to drive the affect of on-line evaluations in the long term.

It is very important keep in mind that your overview technology technique should at all times be on prime of thoughts on your buyer success and advertising and marketing staff.

Whereas it may be tempting to overlook about gathering person evaluations as soon as you are feeling you’ve hit a stable quantity, automating the method with G2 Evaluation Technology will help you constantly gather buyer quotes and testimonials. Leverage this data on your web site and social platforms to attach with potential consumers.

3 ways to gather evaluations on G2:
1. We gather: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion charge.
2. You gather: Belief no one however your self? No drawback. Acquire evaluations by your overview technology methods.
3. Auto-collect: Wish to flip your overview assortment mode on however not fear about it? G2 Evaluation Automation’s received you. Get customers to share genuine and marketable product suggestions for a 20% common assortment charge.

Make sure that your overview assortment plan has a daily overview evaluation to proceed working the facility of social proof, gauge person sentiment, and inform worth propositions on your product growth processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However should you’re nonetheless uncertain, let me elaborate on its affect on growing model consciousness, understanding buyer sentiment, and capturing purchaser demand.

Elevate model consciousness

Having a G2 profile will get you observed by consumers who go to G2 to analysis their subsequent software program buy. Merely put, consumers cannot discover you on G2 until you’ve a profile.

When in-market consumers go to your G2 profile, you enhance your probabilities of promoting software program to them by showcasing your person testimonials and product options.

Consumer evaluations generated on G2 spotlight essential product data, model property, and content material to coach and inform consumers about your providing. All of this finally works in direction of establishing and sustaining a web-based status.

Encourage model advocacy

Certainly one of my favourite components about utilizing SaaS overview websites, in addition to higher product visibility and constructing belief with prospects, is that they assist establish individuals who adore your model. Figuring out your product advocates and buyer group members is crucial to relationship constructing when responding to evaluations and interesting in interactions.

G2 profiles additionally function a instrument to domesticate a person group, reply product questions, and take part in discussions concurrently. It acts as a spot to interact in customer-company conversations and strengthen rapport.

Refine gross sales and advertising and marketing

Being observed by your G2 profile is a superb first step, however that’s simply what it’s: step one. Figuring out and interesting with potential consumers is the following step to capitalizing on new gross sales alternatives.

Leveraging G2 Purchaser Intent knowledge drives gross sales and advertising and marketing income to maneuver down the funnel and take selections of their analysis for brand spanking new software program purchases.

Intent knowledge offers vital enterprise insights and permits gross sales and advertising and marketing to:

  • Supply contact data
  • Determine in-market consumers
  • Craft customized messages
  • Maintain buyer pulse to scale back potential churn

Drive product innovation

An underrated advantage of gathering and analyzing person evaluations is its affect on a enterprise’s product ideation and have prioritization actions.

Buyer wants and needs can most instantly be gauged by studying their evaluations regarding product functionalities and capabilities… or the shortage of them. While you discover many individuals mentioning a selected functionality they need or see within the present product, it serves as essential person suggestions.

An energetic presence on a software program overview website like G2 offers alternatives to know performance gaps and study developments within the trade. This knowledge can basically information your subsequent large product concept and sensible development.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model status by testimonials and product schooling.
  • Construct a buyer group with consumers who know and love your product.
  • Leverage purchaser intent knowledge to supply prospects and scale back churn with focused information.
  • Refine present merchandise by studying about client wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising and marketing pipeline by buyer evaluations is simpler stated than accomplished haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin gathering evaluations and get your product in entrance of hundreds of thousands of potential consumers.

So what are you ready for? Declare your free G2 profile immediately!


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