Tips on how to Design Cosmetics Packaging: The Final Information


There are few industries on the market with as a lot potential to develop loyal, die-hard clients as magnificence and cosmetics. Magnificence merchandise are a staple in toilet cupboards world wide; whether or not an individual goes for an “I awakened like this” look or the avant garde “make-up is artwork you put on in your face” really feel, nearly each girl (to not point out tons of males!) use magnificence merchandise on the each day.

We have simply despatched you your free cosmetics packaging design e book.

Which suggests when you personal a magnificence or cosmetics line, the potential for some critical enterprise is there. However it additionally means if you wish to seize that enterprise and take it for your self, you’re going to wish to discover a option to break via the litter, leap off the shelf at Sephora, and inform your very best buyer “THIS is the lipstick for you!” And one of the simplest ways to try this is your packaging.

Your packaging is the very first thing the wonder die-hards you need to flip into clients are going to see. In case your packaging grabs their consideration and speaks to what they’re searching for, they’re prone to take your product dwelling and provides it a attempt. If not? It’s prone to collect mud on the shelf.

However how, precisely, do you design the form of packaging that makes your very best buyer scream “I would like that blush yesterday?” By no means concern, 99designs is right here with all the knowledge you want to design packaging that stands out on the shelf and will get your product into your buyer’s bag (and, finally, on their face).

cosmetics packaging with intricate pattern
A shocking cosmetics packaging design by IQDsgn

Prime earlier than you design

Floral Chemistry Logo
Emblem by thisisremedy for Floral Chemistry.

Earlier than you get began along with your packaging design, there are some things you need to make clear:

Outline your very best buyer

It’s necessary to know who you’re designing for. Who’s your very best buyer? Are they tween ladies simply as obsessive about sparkles as they’re with boy bands? Are they ladies of shade who need make-up that truly (lastly) matches their pores and skin tone? Are they males who’re masculine… but additionally need child gentle pores and skin? And as soon as who they’re, what are they searching for in a cosmetics model? What’s going to seize their consideration?

Outline your model persona

Simply as necessary as your buyer’s id is your id. What’s your branding? Are you darkish and edgy (like City Decay)? Easy and basic (like Bobbi Brown)? Luxurious (like Dior)? Accessible (like Moist n Wild)? Who you’re as a model—and the persona you need to painting to your clients—goes to find out what design components you employ in your packaging.

Outline how your very best clients are shopping for your product

You’ll additionally need to think about the way you’re going to promote your merchandise. Are you promoting on-line or in retailer? In small boutiques or in giant retailers? Your design technique may change relying on the place you’re shelling your items.

Create a temper board on your model

An excellent factor to do earlier than you begin designing is to create a temper board on your model. Pull collectively pictures, colours, commercials and no matter else you are feeling embodies your model persona; these will act as inspiration as you undergo the design course of.

Let cosmetics packaging tendencies encourage you

In the event you want a little bit inspiration on your packaging design there’s no higher place to start out than trying on the newest cosmetics packaging tendencies. As soon as what’s presently trending, you’ll be able to create packaging that caters to what’s necessary to your clients proper now and that speaks to them in the proper approach.

Keep in mind that you need to decide a glance that’s each fashionable and on pattern, but additionally timeless and universally interesting, so your packaging design seems to be up-to-date for so long as potential.

Listed here are the cosmetics packaging tendencies we’re seeing all over the place proper now:

1. Intricate line drawings

white packaging with intricate floral drawings
Packaging design by Anny.Kanev
cosmetics packaging with detailed drawings of flowers, fruit and leaves in several different colors
Packaging design by bcra

Intricate drawings utilizing nice strains and plenty of element are a timelessly stunning pattern for cosmetics packaging. Notably floral and hand-made drawings work properly, both cleverly positioned in choose areas or protecting the entire product. In the event you’re going for one thing much less female however nonetheless need one thing elegant and detailed, a extra geometric, clear and funky drawing-style could also be best for you. This pattern is ideal for you in case your model has a watch for element or when you’re searching for a refined but stunning approach of showcasing what’s inside your packaging, by drawing the elements you employ.

2. Distinctive customized fonts

lipstick packaging with retro inspired typography and stars
Packaging design by Luko
Plush cosmetic label
Packaging design by bcra

The daring font pattern we’re seeing throughout the board in graphic design naturally extends to packaging as properly. Distinctive fonts may give your packaging an entire lot of character. Typography is the right option to specific who you’re as a model, and a handlettered font will be simply the factor to set you aside from the group. Whether or not it carries a retro vibe, a daring assertion or a unusual aptitude, a novel font is bound to stay in individuals’s minds.

3. Daring, eye-catching patterns

soap packaging with interesting stripe pattern
Packaging design by CUPEDIUM
Intricate cosmetic packaging
Packaging design by Hay O

With loud stripes and wild shade mixtures the daring sample pattern goes to make your packaging leap off the cabinets. Nicely-placed, eye-catching patterns make your packaging pop and provides your model a assured, younger look that units you aside from everybody else. Particularly irregular patterns are a reoccurring pattern that may give your packaging a sure edge. However that doesn’t imply that your model must be younger and loud to have the ability to use this pattern: summary patterns can work for any model, so long as you get the colours and shapes proper.

4. Cool black packaging with a twist

soap label design with monochrome nature imagery
Packaging design by ha ku

Black and white cosmetics packaging is a timeless pattern we are going to by no means get uninterested in. What’s new within the packaging designs we’re presently seeing is that whereas white was once the overwhelming selection for cosmetics packaging, it’s black that appears be dominating monochrome packaging proper now. So as to add an fascinating twist, these designs use refined patterns and tiny pops of shade to catch the attention. Packaging that’s principally black seems to be luxurious and has an aura and coolness. What’s extra, when you decide an aesthetic monochrome design you’ll be able to make certain that your packaging won’t ever exit of favor.

5. Lush florals and heat, earthy colours

warm toned floral mask packaging with gold font
Packaging design by JA_Studio
Nature inspired cosmetic label
Packaging design by bcra
soap packaging with realistic drawings of lemons and leaves
Packaging design by CyanTriangle_com

A stylishly-vintage pattern we will’t get sufficient of is cosmetics packaging coated in wealthy, heat florals and pure, earthy tones. Whereas this pattern has a female and generally even horny vibe to it, it may additionally really feel heat and comforting. This mix of lush, wealthy floral illustrations with easy typography leads to a basic type that creates an approachable but luxurious look.

6. Fashionable minimalist pastels

minimal beauty packaging in different pastel colors and serif fonts
Packaging design by my title is freedom

Pastels and minimalism are a match made in heaven. Whereas pastels will soften an in any other case harsh trying minimalist packaging design, a minimalistic and clear design will make sure that your pastel packaging seems to be fashionable and grown up. Play with each ideas to seek out the correct mix on your model. You’ll be able to hold it easy and classy by choosing one pastel shade that speaks to your clients and model or you’ll be able to work with a mix of pastels to realize a playful and dreamy look.

On the subject of cosmetics packaging, something goes. Dare to be totally different! Mess around with designs that talk to you and that specific what your model is all about. It’s distinctive designs that stand out from the group. Want extra inspiration? Try our article on packaging design tendencies.

Create your excellent cosmetics packaging

Now that you simply’re feeling impressed, it’s time to start out designing your magnificence packaging and cosmetics labels.

Set your model design requirements

The very first thing you’ll must do when designing your packaging is about your components of design.

There are just a few totally different components you’ll want to contemplate:


The very first thing you’ll need to think about is the temper and persona you need to deliver to your packaging. Are you going for a minimalist vibe in your design? Or do you need to go extra over-the-top and stylized?

Figuring out what type you need to transfer in direction of will assist lead the remainder of your design and make sure you make packaging choices which can be in keeping with your total design targets.

Locking in your type may also assist you to decide any extra design components you want to think about. Are you going for a pop artwork really feel? Then you definitely may want some illustrations carried out to steer the design course of. Are you incorporating pure components on your pure cosmetics model? Then perhaps you’ll need to pull in some nature images to incorporate in your packaging. The purpose is, when what type you’re going for, what design components you’ll must get that type to return throughout in your packaging.


When selecting colours, you need to select colours {that a}) match your model persona, b) seize buyer’s consideration and c) stand out from the competitors. This final level is very necessary within the uber-competitive world of magnificence and cosmetics.

Multi-color hand creams
This hand cream pairs playful brights with luxurious, classical design components to create an uncommon however eye-catching model. Design by HollyM.
Cielune Argan Oil label
Yellow just isn’t a shade often related to peppermint, nevertheless it works as a result of it units a cheery temper and differentiates from different important oil manufacturers. Packaging by Imee008 for Cielune.

Take into consideration selecting your model’s shade palette such as you would assembling this season’s must-have eyeshadow palette; you need to keep true to your model whereas differentiating your self from the competitors. So, for instance, pink is a wildly well-liked shade within the magnificence and cosmetics world. It’s enjoyable, it’s female, and it simply so occurs to be a shade that’s extensively utilized in all the wonderful cosmetics we placed on our faces. However when you go along with pink as your packaging shade, it may be arduous to seize your buyer’s consideration for the reason that cabinets of each beauty retailer are already a sea of pink.

We have simply despatched you your free cosmetics packaging design e book.

Essentially the most recognizable magnificence and cosmetics manufacturers use shade as a option to construct their model. When individuals assume purple, they consider City Decay. Daring black and white belongs to Make Up Perpetually. And the reigning queen of pink? Too Confronted Cosmetics.

In order for you your model to be simply as profitable, you’ll must do the identical factor and discover a model shade palette that not solely jumps of the cabinets, however turns into immediately synonymous along with your model.


Subsequent up is fonts.

Like with colours, you need to select one thing that’s distinctive, on model, and immediately recognizable to your clients whereas they’re scanning the cabinets.

Urban Decay All-Nighter Foundation
City Decay’s All-Nighter Basis screams edgy – and has the font to match. By way of City Decay.

Have a model that’s a little bit on the edgy aspect? Go for a daring, show font like City Decay.

Too Faced Cosmetics Blush
Too Confronted Cosmetics takes female to an entire new degree with their flirty script font. By way of Too Confronted Cosmetics.

Extra enjoyable, flirty, and female? Go along with a whimsical or script font, a la Too Confronted.

Chanel Foundation
Nothing says refined like Chanel… and their fashionable sans serif font. By way of Chanel.

How about clear and complex? Strive a sans serif font, which can give an upscale fashionable really feel, like Chanel.

Clinique cosmetics
Is there any beauty extra basic than Clinique? By way of Clinique.

Going for the basic really feel? Follow elegant serif fonts, like Clinique.

Yet one more factor you’ll need to consider when selecting fonts? The way it’s going to look in your packaging. You need your fonts to be clear and simple to learn—even once they’re on a tiny compact field.

Collect the information you want to embody in your packaging

Cruelty free icons
Icon design by DreamMaster.

Subsequent up, you need to accumulate the entire data you want to embody in your packaging (together with the knowledge you want to be FDA-compliant).

Some widespread issues that present up on cosmetics packaging:

  • A picture to indicate your product is cruelty free
  • Expiration labels
  • Authorities warning labels
  • Further pictures and graphics
  • Model copy

Select your packaging kind

Now, it’s time to really select the bodily packaging.

Know the three layers

skincare packaging
All three layers of packaging for Erthe Pure Skincare designed by MonDesigns.

Identical to you begin with primer, observe with basis and finish with ending powder, in the case of packaging, there’s three totally different layers you want to take into consideration: outer packaging, internal packaging, and product packaging.

Outer packaging is the very first thing your clients must dig via to get to your product. This may be the field you employ to ship buyer orders out of your warehouse or the bag you bundle your cosmetics in at your retail location.

Interior packaging is what homes your product, just like the field your clients open to get to their lipstick.

And the product packaging is the packaging itself: the container that holds your product inside, be it a lipstick tube or a basis bottle.

Widespread packaging sorts within the beauty world

Pure Cosmetics packaging
With so many cosmetics packaging sorts to select from, it may be arduous to know the place to start out. Product label design by ve_sta for Pure Cosmetics.

On the subject of magnificence and cosmetics packaging, the sky’s the restrict. The very first thing you want to take into consideration when selecting your cosmetics packaging is the “what.” What’s the objective of your packaging? What sort of product are you creating? Clearly, the product packaging that works for a lip gloss isn’t going to be the proper decide for a physique butter, so that you need to select the product packaging that makes probably the most sense for every product.

Some well-liked packaging choices in magnificence and cosmetics embody:

  • Airless bottles
  • Pumps
  • Sprayers
  • Jars
  • Tubes
  • Droppers
  • Compacts

Now, clearly, there are particular packaging requirements for various merchandise. Most lipsticks are going to be housed in a lipstick tube. However that shouldn’ts prime you from pondering outdoors of the field! Take lip gloss, for instance. It was once the usual to place them in a tube with a wand. And whereas that actually nonetheless is the commonest packaging selection, loads of manufacturers deviated from the “norm” and went with different choices, like squeeze tubes, jars, and twist tops. So don’t really feel like you want to stick throughout the confines of “customary” packaging!

As soon as what sort of packaging you need, you want to work out how and the place you’re going to get it. There are tons of cosmetics packaging firms on the market the place you should buy packaging at wholesale costs. You can even get customized bottles, packing containers or tubs designed, which might make your product stand out on cabinets, however will certainly value you greater than a fairly penny.

Select a focus on your design

henna packaging
This design focuses on the Sahaja Life’s key differentiator: it’s 100% pure. The attention is drawn to this copy and all design components help this message (from colours to iconography). Design by Syakuro for Sahaja Life.

As soon as what kind of product packaging you need to transfer ahead with, it’s time to start out interested by design. And one of the best place to start out? Selecting a focus.

When your buyer seems to be at your product, you’ve a cut up second to get your message throughout earlier than they transfer on to one thing else on the shelf. What’s the one factor you need your buyer to find out about your product? No matter it’s, that’s what wants to return via in your packaging design.

Do you need to construct model recognition and let your buyer know the lipstick or face cream they’re choosing up is all you? Then you definitely’ll need to put your emblem entrance and heart. Is there a sure ingredient in your magnificence product will wow your clients and get them to make a purchase order? If that’s the case, that must be the main target of your design.

By specializing in one core factor in your packaging design, you make sure that your key message will get via to your buyer.

Take into consideration your supplies and specialty printing choices

Subsequent up is select the supplies and speciality printing choices you’ll use in/in your packaging.

There are such a lot of choices on the market to jazz up your packaging. However bear in mind: the extra difficult your packaging, the upper the funds. Some upgrades may be obligatory, relying in your product (for instance, in case your product is supposed to be saved within the bathe you higher make certain your labels are coated and water-resistant).

Shampoo labels
Shampoo is saved within the bathe so that you’d higher make certain your labels can stand as much as the warmth (and steam!). Design by ve_sta.

Others are design decisions that can assist you create a particular appear and feel. Incorporating issues like foil-stamping, embossing, metallic, or ink that offers a 3D impact will certainly make your packaging really feel extra high-end, luxurious and enjoyable, however it should additionally add to your cost-per-package.

In the event you’re unsure what choices are on the market—or what choices your funds permits—discuss to your designer in regards to the materials and printing choices which can be one of the best match on your model and funds.

How to decide on the proper designer on your cosmetics packaging

Soap packaging
Product packaging design by Martis Lupus.

There are a two widespread methods you’ll be able to transfer ahead along with your cosmetics packaging design:


Your first possibility, in fact, is to do issues your self. And whilst you may be tempted to tackle the design your self in an effort to maintain your funds low, except you’ve design expertise, we don’t advocate it. Your cosmetics packaging design is so necessary to the success of your corporation; it’s not the place to chop corners.

Rent a designer

Cosmetic packaging design for Skin+
Product packaging design by CyanTriangle_com.

Your different possibility is to rent a designer to handle the design course of for you. There are two good methods to do that: you’ll be able to rent a freelancer or you’ll be able to launch a design contest.

If you wish to work immediately with a freelancer, you’ll need to search for somebody with expertise in product packaging design (even higher in the event that they’ve particularly labored within the cosmetics trade).

If you wish to write a single temporary and have designers from all around the world ship you distinctive concepts, you’ll be able to run a packaging design contest on 99designs.

Begin designing!

Pillow box packaging dielines
Instance of packaging dielines, by way of Design Packaging Inc.

When you’ve received your designer on board, it’s time to start out designing! Woohoo!

After you’ve reviewed your model type design along with your designer and allow them to know precisely what you’re searching for, you’ll need to ask them to develop a design mockup. This gives you a concrete piece of packaging to take a look at earlier than you finalize your design.

Upon getting your design mockup, you’ll need to consider your design and see if it seems like the proper match on your product. When evaluating your mockup, ask your self:

  • Does this seize my very best buyer’s consideration?
  • Is is obvious what this product is from the packaging?
  • Does the packaging appear accessible/simple to make use of?
  • Would this stand out in opposition to competitor packaging?
  • How does this look in 3D? (you’ll be able to even print the prototype and assemble the bundle to get a greater sense of what it should seem like IRL)
  • Will this design be as related 5 years from now as it’s right now?

When you finalize your design and your designer creates your packaging dielines, you’ll must get the recordsdata to ship to the printer. You’ll want:

  • A vector file of your packaging dielines for every product (usually in .ai or .pdf)
  • Pantone or CMYK shade codes

Upon getting these recordsdata, you’ll be able to ship them to the printer, print up your packaging designs, and get your merchandise out into the world!

Wrapping issues up

There’s a ton of alternative within the magnificence and cosmetics trade. And with the proper product, the proper packaging, and the proper design, that chance is yours for the taking!

This text was initially revealed in 2017. It has been up to date with new examples and knowledge.


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