Small companies are nonetheless bearing the brunt of financial and legislative adjustments introduced on by the pandemic, with over 70% of them reporting unfavourable results from COVID.
Of people who weathered and emerged from the disaster comparatively unscathed, it seems digital maturity performed a pivotal function of their survival story.
So, what instruments are these thriving small companies utilizing that give them an edge? Largely, the reply is APIs.
In line with the State of API Economic system 2021 report, many organizations imagine APIs are core to digital transformation efforts, with 56% recognizing APIs will assist construct higher digital experiences and merchandise.
However to reap the rewards means discovering the appropriate APIs that may assist your small business turn out to be extra productive, ship improved buyer experiences, and pivot as new challenges come up. And it’s by no means too late to affix the API social gathering.
First, get to know APIs, how you can use them, and the way they may help you retain gross sales and rave opinions coming in.
1. Automate Processes to Do Extra with Much less
Small companies don’t have the luxurious of huge groups or infinite assets. And labor is simply getting tougher to come back by—the “Nice Resignation” noticed 2.9% of the American workforce voluntarily give up their jobs in August 2021. And for small companies, meaning workers are going to be tougher to search out.
However APIs may help short-staffed small companies by automating repetitive duties.
For instance, by integrating cost gateways with e mail automation instruments, you may robotically e mail receipts and cost particulars to prospects.
Utilizing functions like Calendly means prospects can schedule out there appointment instances or gross sales assembly slots and robotically add them to your calendar.
Moreover, by deploying eSignatures you may automate a lot of the contract signing and paperwork admin related to gross sales and hiring.
Let’s zoom in on the eSignatures instance. eSignature APIs, just like the HelloSign API, can automate a number of time consuming duties throughout your companies, corresponding to:
- Eradicating many print-scan-sign or third-party app add/downloaded processes by permitting paperwork to be signed straight in your web site.
- Auto-populating customized contracts (as much as 10,000 without delay) by mail merging contact lists with present templates and bulk sending them with a single API name.
- Getting forgotten paperwork signed by sending computerized reminders and notifications to signers.
2. Drive Higher Buyer Experiences with API-led Instruments and Insights
On-demand gross sales and customer support have created a technology of shoppers that more and more anticipate quick and seamless shopping for experiences, whether or not they’re shopping for from a worldwide model or a small enterprise.
And plenty of APIs can enhance your buyer expertise merely and rapidly.
Integrating chatbots into your web site for instance is a good different to hiring a complete help group to offer prospects service 24/7, twelve months a 12 months. As soon as educated and applied, companies can cut back customer support prices by as much as 30% with chatbots.
However getting probably the most of any digital software first begins by figuring out what makes your prospects tick.
But, many small companies aren’t set as much as gather the information and insights they should actually perceive their prospects. And to be honest, phrases like “database” and “SQL” don’t precisely sign a straightforward studying curve.
With APIs, nevertheless, small companies can simply and affordably seize the shopper insights they should drive higher buyer experiences. API-enabled warmth mapping instruments, like Hotjar, monitor person clicks in your web site so what’s working or the place prospects are caught within the shopping for journey.
What’s extra, many platforms are stringing these APIs collectively that can assist you achieve a full image of the shopper journey.
Take Shopify, for instance. It integrates with cost gateways, CRMs, e mail advertising and marketing instruments, and social media platforms, by way of API, to robotically generate studies for sellers with one click on. This fashion, small companies can monitor and analyze essential buyer journey insights like repeat purchases, cart abandonment, advertising and marketing attribution, and extra in a single dashboard. Such platforms save effort and time in pulling disparate info from completely different programs collectively.
3. Lengthen Your Enterprise Capabilities with out Forking Out on Growth
The widespread adage “don’t reinvent the wheel” aptly sums the main benefit of APIs.
APIs permit companies entry to the best-in-class instruments and companies in order that they don’t should spend cash and energy to create them from scratch.
Quite than tasking builders with understanding and constructing new capabilities each time you could have a brand new concept, you may restrict the event load utilizing fast-to-integrate APIs that take days to combine, not months to construct.
And APIs aren’t solely quicker but additionally cost-effective. Many API SaaS instruments, supply “freemium” or low-cost beginning factors that don’t require any upfront licensing charges. That’s essential when nearly half ( 48%) of small enterprise homeowners say they intend to maintain investments of their enterprise the identical over the following 12 months, with fewer ( 29%) planning to extend funding. However to seize the advantages of those low-cost APIs, it’s essential to identify a great from a nasty one earlier than signing one up. Listed below are two key indicators of a well-built API:
- Straightforward documentation: A well-designed developer portal stocked with high-quality, easy-to-follow API documentation is crucial. When you could have clear, easy directions, integrating an API is quick and easy even for inexperienced builders.
- Ongoing devoted help: Devoted API help is a must have for API instruments. The promise of APIs is that they’re quick and simple to implement. So in case you do encounter an issue with API integration, there have to be a devoted help group behind it. That means if one thing breaks, you’re not left not sure when a repair is coming.
Make the Most of APIs for Your Enterprise
Immediately’s APIs are extra highly effective, budget-friendly, and attuned to the wants of small companies than ever earlier than.
So, what’s stopping you from serving to your group work quicker, making your prospects happier, and constructing a thriving enterprise with an API immediately?
HelloSign is powering small companies’ shift to digital with safe, quick, and dependable eSignatures. Learn how SMBs are thriving with HelloSign.