When most individuals consider Enterprise Intelligence (BI) / analytics, it often brings a way of apprehension for the reason that expertise with it’s not nice or actually in any approach useful to them. Domo analytics adjustments all that. The Domo platform itself was created to breathe new life into an trade that has largely failed its core buyer— the enterprise person.
Domo goes past conventional BI
Whereas the Domo platform is evaluated by Gartner and different analysts within the BI context, it was by no means actually the intent for Domo to be “simply one other BI software”. The analytics panorama is already plagued by BI instruments of each form, and there was not likely a necessity for yet one more flashy visualization software or one other top-heavy, IT-focused BI stack.
As an alternative, Domo founder Josh James began with the issue he had all the time confronted as a CEO at earlier corporations— that dependable information has by no means actually been readily accessible to enterprise customers, together with executives. He began Domo with the belief that the issues that wanted to be solved weren’t principally learn how to make fancier charts and graphs or how IT may lock down a platform to the utmost diploma (making them unusable in the long run, and driving enterprise customers to Excel, defeating each their ROI objectives and their intent).
Fairly, the problem was in making a seamless, a lot easier-to-use platform for driving worth out of a company’s information. And the best way to attain that aim was to ship an distinctive person expertise targeted on the precise enterprise customers of the platform, which is what customers discover when utilizing Domo analytics.
What’s totally different about Domo?
Given the rationale Domo was based, not surprisingly there are a lot of variations between what individuals have been made to make use of previous to Domo, and what Domo has dropped at market. Whereas the listing is lengthy, in our expertise the distinctiveness of the person expertise and the enterprise worth is derived in just a few key methods:
1 – Above common person adoption
The primary and most vital distinction is the radically diminished barrier to enterprise person adoption by way of a well-designed platform made for the enterprise person. Everybody has skilled at one time or one other the shock of utilizing software program that’s simply straightforward to know and to make use of, the place the capabilities we anticipate are within the locations we anticipate them, and the place they don’t require further clicks, or further interactions with IT to get to what’s wanted. That is Domo. This truth alone accounts for a big a part of the unusually excessive person adoption that corporations expertise with Domo versus different choices they’ve tried over time.
2 – No extra “fleeing to Excel”
The second core distinction is basically an inverse of the primary: as a result of Domo is very adopted and utilized throughout groups, there’s a lot much less “escaping to Excel” habits as is skilled in each different analytics platform or software that we have now ever seen or used within the final couple many years. This drives considerably extra worth out of a software program funding, and has the additional advantage of making higher enterprise outcomes since customers find yourself working collectively on the info of document as a substitute of on diverging variations of information evolving in Excel.
3 – Velocity and scalability
Lastly, Domo performs and Domo scales. That is crucial to the above variations as nicely, as a result of traditionally for all different platforms it has been maybe the only greatest deterrent to adoption— when customers have to attend for the “spinning hourglass” to get their solutions for generally minutes, and generally even hours amazingly. And even worse, oftentimes stories trip and customers must method IT for extra undesirable interactions. When you have ever had the expertise of utilizing or deploying different analytics platforms, it will ring true and hit a little bit too near house.
That is the essence of the Domo platform, that standard enterprise individuals can rapidly undertake, use and derive worth from their information. The interactions are intuitive, the collaboration is straightforward and the out there entry factors, from embedded analytics, to the net expertise to the cell app, is all a part of a single, seamless and dare I say— pleasurable even— person expertise.
Conclusion: So what’s Domo for?
Whereas Domo analytics is really for the enterprise, IT loves it as nicely. Domo allows IT to carry tangible success to their customers with considerably much less effort up entrance and over time. In consequence, the Domo consulting required is often a lot much less concerned than the large 3 to five occasions the software program price that organizations have been compelled to pay over time with different options.
Domo’s slogan “Fashionable Bi for All” captures the spirit and objective of Domo analytics— it fulfills the damaged guarantees of the historic BI market, however does so in a very new approach, shattering the norm and driving worth out of information in ways in which organizations have solely dreamt of previous to Domo.
At Graphable, we have now many many years of mixed information throughout many of the well-known analytics / BI platforms on the market, and we selected to make use of Domo to run our personal enterprise. The entire group having all of the crucial data wanted to run the enterprise on our Domo dashboards, out there on our telephones always, is a significant factor to our success. It is usually the identical for the tons of of purchasers for whom we have now efficiently applied the Domo platform through the years.