Consumer-centered Design Considering | Key Takeaways

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We just lately held a webinar centered on user-centered design pondering. Our host, Maeve Donovan, mentioned how leveraging user-centered design pondering will help your staff construct efficient knowledge merchandise that ship actionable insights to finish customers throughout organizations.

We’ve rounded up the important thing takeaways from the webinar so let’s soar proper in, lets?

What’s user-centered design pondering?

To start with, what precisely is user-centered design pondering and the way can it profit your group? To sum it up, it’s a course of that mixes elements of each user-centered design and design pondering. Let’s evaluate their definitions under:

Consumer-centered design is an iterative design course of wherein designers deal with the customers and their wants in every part of the design course of.

Design pondering is a non-linear, iterative course of that groups use to know customers, problem assumptions about them, redefine issues, and create modern options to prototype and take a look at.

This iterative course of will help you keep and safe new enterprise together with your knowledge product. By extra efficiently addressing the wants of your varied customers, whether or not they’re enterprise or technical customers, you possibly can be sure that your dashboards are optimized for consumer expertise throughout the board. Designing a product that helps your customers’ working type will assist you to keep away from churning, improve engagement, ship outcomes, and drive gross sales.

Methods to follow user-centered design pondering

So how will we method this course of? In three steps: gathering consumer info, constructing a consumer persona, and designing for the consumer.

Step 1: Collect consumer analysis

It’s crucial that you just carefully perceive your consumer earlier than kicking off the design course of. Constructing an inventory of interview questions will help you become familiar together with your consumer’s wants, preferences and dealing type, which provides you with a greater sense of how one can greatest ship worth to them.

Chances are you’ll think about asking them the next questions:

  • Who’re you?
  • How is your success measured?
  • What would make your life simpler?
  • What’s your course of for utilizing your present knowledge product? What are the ache factors and highlights of it?
  • What are three steps you are taking each earlier than and after interacting together with your knowledge?

Step 2: Construct a consumer persona

Now it’s time to take every part we discovered throughout our consumer interview or analysis stage and manage it into distinct profiles for every sort of consumer that interacts together with your knowledge product. Why construct a number of profiles? Whereas varied sorts of customers could all use your singular knowledge product, every consumer can have their very own distinct wants. When you view your whole consumer base below one persona, you threat neglecting their distinctive wants.

Every persona can embrace that specific consumer’s excessive stage objectives, frustrations they expertise with the present product or course of, what motivates them, their working type or habits, in addition to some primary persona traits.

User persona profile example
Xtensio consumer persona instance

Step 3: Design for the consumer

Now that we perceive how our consumer interacts with their knowledge, we are able to assess whether or not the information product adequately helps their wants or the way it could also be improved upon. Is the consumer capable of reply all questions they’ve by means of the information? If not, what calculations can we apply to satisfy this want?

Fairly than merely offering the consumer with knowledge, we wish to be sure that the consumer is getting what they want out of the information. We wish to assist the customers discover a move of their knowledge evaluation, starting with a beginning place the place they will ask questions, discover solutions, then dive deeper into extra granular particulars.

Designing for the consumer can seem like permitting the consumer to decide on the best way their knowledge is visually displayed, offering dashboards designed to visually prioritize KPIs and key insights, in addition to strategically designing dashboards for each cellular and desktop units.

Needs vs. Outcomes

Your knowledge product ought to provide an answer to help every of your consumer’s most important wants. For instance, in case your consumer expresses that they wish to obtain updates which can be extra related to their function or workflow, you might fulfill this want by providing KPI alerts and scheduled emailing of reviews.

Take heed to what your consumer needs and discover what it’s they really want out of your product to help that want.

Consumer wants vs. results examples
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Measuring Success

After you have designed a brand new product or up to date your present one, how are you going to inform if it’s a success together with your consumer base? Identification some north star metrics that can assist you monitor success. These can embrace:

  • How a lot time do your every day energetic customers spend together with your product?
  • What number of sorts of executions do your customers carry out inside your product?
  • What number of reviews have your customers constructed?
  • What’s the improve in natural adoption?

Design on your customers with GoodData

Need to be sure that your customers are getting essentially the most out of their knowledge? GoodData’s analytical designer permits customers to have interaction with their knowledge on an advert hoc foundation and design their very own reviews and insights for a hands-on expertise.

To see all of the ways in which GoodData can help your customers all through their knowledge journey, merely request a demo.

Image examples of GoodData analytical designer and dashboard on desktop and mobile
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