Constructing a WordPress Web site for Non-Earnings


Building a WordPress Website for Your Non-Profit Hero Image

A number of the many questions that come up when constructing a web site for a non-profit revolve round WordPress and WordPress Internet hosting. As a non-profit, there are numerous limiting components that come into play when answering these questions. How a lot cash will it price, will there be assist if or when wanted, what’s the finest internet hosting plan that won’t break the financial institution?

Slightly than hiring a web site developer, many nonprofits are starting to construct their very own web sites. Nevertheless, the duty of constructing a web site could be daunting if you happen to’ve by no means completed it or don’t understand how. Fortunately, we’ve got this information that can assist you construct a web site which you can be proud to name your personal.

WordPress and Why to Use It

WordPress is the world’s largest content material administration system, and it’s free. It additionally has an enormous reservoir of useful plugins, themes, boards, guides, and many others. Due to the large quantity of choices and alternatives out there, WordPress is the easiest way to go when constructing a web site.

I do know, a few of chances are you’ll be pondering you should know tips on how to code or be technically savvy, however that’s not the case anymore. We’ll speak extra about this afterward, however there is no such thing as a want to fret if you happen to don’t know tips on how to code.

Make Your Non-Revenue Web site Plan

So that you’ve determined a WordPress website is finest to your non-profit however the place to begin? Earlier than you dive in, you should have a plan. And not using a plan you’ll have to return and repair points or attempt to retrofit later add-ons; consider me – this can occur. Not solely will this occur, however it would waste time and discourage you whereas constructing.

So let’s go over some tricks to define your non-profit’s mission, objectives, and the way guests can contribute or become involved:


Why are you constructing this web site? How is it going to assist the non-profit? Just be sure you know these solutions earlier than beginning a web site. In case you get midway via a web site and determine this actually isn’t going to assist the non-profit, you’ll not be getting that point again. While you reply these questions, all of your future selections ought to assist these solutions and mirror them. If you should, write them down on a sticky word and put it proper in your laptop.


Who’s your non-profit? What are they about? This query needs to be simple to reply however must be written down in your plans. You need to be sure that it’s included in your website.

In case you create an amazing web site however guests don’t actually know what the non-profit is and what it’s all about, why would they donate or assist out? Merely write out what your non-profit is about, what actions you are taking, your objectives, and make {that a} precedence to your website.


Who’re you attempting to draw? Work out your excellent viewers and why they’re excellent. It would be best to create a web site that targets them and that they’ll need to go to. Making a web site for everyone is just not the way in which to go. Making an attempt to please all people is a surefire approach to ensure your web site doesn’t attain its supposed viewers.


What would you like to have the ability to do in your website? Clearly, a donate button needs to be included, however what else? A calendar, for instance, is an effective way to let supporters know when and the place occasions are and tips on how to be a part of.

This can be a time to consider what you need out of your guests. How would you want them to make use of the positioning? If you would like them to study extra concerning the non-profit or the trigger it’s supporting, be sure that info is clearly seen or simple to seek out.


Constructing a web site is a giant process, and ensuring it’s dealt with appropriately and effectively could be irritating when attempting to do it by your self, particularly for a corporation. Though many nonprofits are already stretched skinny, with the ability to have coworkers concerned within the course of is a large profit. This will not be potential if the non-profit is smaller in nature or doesn’t have a big workforce, however if you’re fortunate to have further palms, minds and eyes, by all means, use them.

Selecting the Proper Non-Revenue Internet hosting Supplier

You’ve acquired your plan and also you’re prepared to maneuver to the subsequent step, internet hosting.

Internet hosting is the act of an organization storing and transferring the info to your web site, and each web site wants it. There are various sorts of internet hosting plans, however for a WordPress website, we suggest a WordPress Internet hosting plan with InMotion Internet hosting.

Why are most of these plans your best option? As a result of they’re optimized particularly for WordPress websites and implausible for organizations. They embody assist for any questions you might have, and because of the variety of plugins out there, you’re certain to have some questions.

Additionally included is limitless electronic mail accounts. As a non-profit certainly one of your objectives is rising to assist extra, and with that, you will have extra electronic mail addresses as you add extra staff, volunteers, assist, and many others.

Among the finest options of those plans? The value. With six choices to select from, based mostly on how huge you need your website and the quantity of visitors it could deal with, the costs are unbeatable. As a non-profit, we perceive spending an exorbitant amount of cash for internet hosting is just not in your plan or finances, which is why we attempt to supply essentially the most we will for the bottom value. An enormous bonus with these plans brings us to our subsequent step within the constructing course of.

The Web site Construct

That is the half that scares most individuals. We talked about firstly that there is no such thing as a want to fret anymore about constructing a web site on WordPress, and we talked about a bonus with our internet hosting plans. Our BoldGrid Web site Builder is included with all WordPress internet hosting plans, providing you with entry to a drag and drop web site editor. Not solely does this make it simpler to design, however additionally, you will nonetheless be capable of select a theme to your website, and add extra plugins. Let’s discuss these:  

  • WordPress Theme – A theme is the final look of your website. It would be best to view quite a lot of them so as to discover the one which works for you. With WordPress, you’ll be able to change themes anytime you need, and there are numerous free ones.
    • Responsive Design – Guarantee your web site is responsive throughout numerous units, prioritizing cellular optimization. A responsive design enhances consumer expertise and positively impacts search engine rankings.
    • Intuitive Navigation – Design a user-friendly navigation construction, making it simple for guests to discover your web site. A logical and intuitive format contributes to longer consumer periods and diminished bounce charges.

After deciding which theme you prefer to and the plugins to make use of, it’s time to create and add the content material. That is the place different enter can be most helpful, particularly if this isn’t your forte. Make certain to have a stream with content material, you don’t need onerous transitions or onerous to seek out hyperlinks and pages.

Content material Creation Ideas

  • Compelling Touchdown Web page Content material – Craft a fascinating touchdown web page that succinctly communicates your non-profit’s function. Clearly define your mission, objectives, and the way guests can contribute or become involved.
  • Key phrase-Wealthy Weblog Posts – Repeatedly publish weblog posts incorporating focused key phrases associated to your non-profit’s area of interest. This not solely supplies invaluable info to your viewers but in addition boosts web optimization by catering to particular search queries. In case you’re new to web optimization, try our web optimization for Freshmen information.
  • Media-Wealthy Content material – Improve consumer engagement with multimedia components corresponding to pictures and movies. Optimize media information for internet efficiency to take care of quick loading speeds.

All people who visits a web site expects a seamless expertise. If a customer perceives {that a} web site is simply too onerous to navigate, they’ll go away, plain and easy. Don’t be afraid to mess around with completely different settings, kinds, colours, views, and many others. The extra you study this system the higher your web site will come out. Have enjoyable with it, benefit from the course of as it’s rewarding when it’s completed.

Placing It Along with WordPress Internet hosting

Now you may have a WordPress web site and a WordPress Internet hosting plan to go together with it. That wasn’t that tough, was it? In case you nonetheless have some questions attain out to our superior assist or try BoldGrid assist articles.

In case you want a brand new residence to your WordPress website, look no additional than InMotion’s WordPress Internet hosting options for safe, optimized, budget-friendly servers.

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