Blue Dot: Aligning Swag with Influence

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With profitable swag, you possibly can have interaction workers. A branded t-shirt or water bottle is identical as each different firm they’ve been part of. However what in case your welcome package included a branded water bottle that donated to charity, a good commerce espresso subscription, and a shawl that gives a dwelling wage for a girl in Ethiopia?

Connecting items to causes workers care about and tapping into firm values makes them really feel a part of the staff and deeply linked to their job. 

By taking the time you’re already utilizing to decide that features your values and creates affect, you’re amplifying current processes.

Blue Dot consists of interactive, digital affect playing cards with each buy, permitting workers and recipients to have interaction with the story and affect of their product. 

Hear in regards to the energy of swag instantly from Blue Dot co-founders Kelly and Rachele.

GREEN BUOY CONSULTING: CAN YOU TALK ABOUT WHY BLUE DOT WAS FOUNDED, WHY SWAG IS SO WASTEFUL AND HOW YOU’RE HOPING TO FIX AN INDUSTRY KNOWN FOR BEING LESS THAN SUSTAINABLE?

Blue Dot: Thanks, Eliza for highlighting us on this sequence! After 15 years within the promotional merchandise business, we noticed the unimaginable quantity of waste, or “piles of swag” that accumulates on individuals’s desks, within the closets, and at firm warehouses. We additionally heard time and time once more in regards to the ineffective issues that individuals get, that they don’t need, and so they find yourself throwing away or giving to a Goodwill. We all know that was not the intention of the marketer or HR rep that gave this out. They gave it out to get individuals enthusiastic about their model! At Blue Dot, we are attempting to do away with the waste, by giving choices that individuals will love, that they’ll maintain, and that’s significant.  And we’re making it straightforward for our shoppers to do that. We do that by: 

  • Entry to our vetted provider listing, the place we curate merchandise that aren’t solely extremely prime quality and distinctive however are additionally constructed with our planet and our individuals in thoughts.

  • Offering an extremely straightforward ordering platform for people to pick precisely what they need, in order that they don’t get caught receiving one thing they’ll by no means use. Moreover, we let our shoppers do what they get pleasure from doing, taking good care of their groups, whereas we take away the executive headache by order, fulfilling, and transport their particular person orders.

  • Making it straightforward to trace and share the affect, join with the model, and have easy Name to Actions, enabling our shoppers to trace the swag marketing campaign

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