Atlanta small enterprise homeowners depend on household (or nobody!) for recommendation, neighborhood for assist


Whereas it’s clear that the pandemic has modified the best way we work – each out and in of the workplace – it’s unclear how every metropolis and its entrepreneurs have tailored to the modifications.

In keeping with a survey of 275 small enterprise homeowners in Atlanta, 50% responded that their most important supply of revenue has modified. Twenty p.c of these respondents cited that their aspect hustle has now turn out to be their most important hustle and first supply of revenue.

With that in thoughts, the pandemic pushed many entrepreneurs who had been getting ready to committing absolutely to their enterprise over the sting.

The excellent news? It’s figuring out. Three out of 5 respondents have reported a rise of their revenue since 2019. They’re additionally having fun with life as a small enterprise proprietor, citing flexibility, elevated management and the flexibility to work from wherever as key perks.


Working the day-to-day comes with some unavoidable baggage, and plenty of of Atlanta’s entrepreneurs don’t appear prepared to dump any of it simply but.

In keeping with the survey, the highest two downsides to small enterprise possession embrace elevated stress and the act of paying quarterly self-reported taxes. Nonetheless, most small enterprise homeowners don’t search monetary recommendation or assist – 39% don’t use any accounting software program and extra broadly, 27% don’t depend on anybody for enterprise recommendation (40% depend on family and friends).

Forecasting for the long run

What does this imply? Given the risky market we’ve witnessed and skilled for practically two years, most Atlanta small enterprise homeowners aren’t geared up to forecast for the long run. Whereas many (50%) depend on their local people to community and hunt down prospects, they haven’t any exterior skilled steerage on how one can average money circulate, handle seasonality and peak season repercussions, and pivot to alternate streams of income.

This, in flip, will create a transparent hole between those that have sought monetary counsel to extend their enterprise acumen, and people who haven’t – notably as Atlanta (and the remainder of the world) continues to adapt to the brand new regular and get again on its ft.

Embracing a brand new mindset may very well be key for small companies as they proceed to get better, acclimate, and place themselves for fulfillment. Whereas many small enterprise homeowners put on a number of hats and make use of a ‘do it your self’ mentality, adopting a ‘do it collectively’ strategy by partnering with a trusted advisor like an accountant or bookkeeper may also help them acquire a aggressive edge.

“Many entrepreneurs who’re self-funded and have a small crew can get caught up within the whirlwind of working a enterprise and might overlook about positioning themselves for progress and scale,” stated Rashida Gayle, Atlanta-based Founder and CEO of Twenty Six Leisure, who turned a downsize in the midst of the pandemic into a chance to launch her new firm. For Rashida, strategically positioning herself round a powerful crew with experience in accounting, authorized, social media and extra, is the important thing to the success, sustainability and progress of her enterprise.

Getting assist to navigate unsure waters

As small companies proceed to navigate these unsure instances, planning for various situations, monitoring benchmarks and evaluating enterprise efficiency is vital – and made extra doable with the assistance of a dependable advisor, whose expertise and insights may be invaluable. Small companies ought to view themselves as sponges, soaking in as a lot steerage and recommendation as they’ll.

“New enterprise formation spiked in 2021 and entrepreneurs need to know how one can run their enterprise efficiently from the beginning,” Rashida provides. “As a enterprise proprietor, figuring out your strengths and weaknesses are key so you’ll be able to place your self round the fitting individuals that will help you strategize, develop, and gasoline additional enterprise success.”


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