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The Golden State Warriors will have a new company patch on their jerseys, and it will set a new precedent in the sponsorship deal space.
IREN, an Australian-founded vertically integrated AI cloud provider, will have its brand on the jerseys beginning with the 2026-27 season after a deal reportedly worth more than $50 million a year.
The financial terms, first reported by Sportico, make it the largest sponsorship deal in North American sports.
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The Golden State Warriors will have an Iren patch on their jerseys beginning the 2026-27 season. (Iren / Fox News)
The deal is with the Golden State Group, the parent holding company that owns and operates the Warriors, the WNBA’s Golden State Valkyries, and the NBA G League’s Santa Cruz Warriors, among others.
“The Warriors jersey badge is our most visible global platform, and finding a partner that shares our vision for both innovation and community engagement was paramount,” Golden State Chief Commercial Officer Mike Kitts said in a press release. “IREN is committed to powering the future of technology, education and local impact, and aligns perfectly with our goals as we look to push the boundaries of innovation on a global scale and create a lasting legacy across the Bay Area and beyond.”
“What makes Golden State special is the platform they’ve built: championship performance, a category-defining business and a deep commitment to community, all reinforcing each other over time,” said IREN Co-Founder and Co-CEO Daniel Roberts.
The deal is reportedly worth over $50 million annually, making it the largest sponsorship deal in North American sports. (Iren / Fox News)
“At IREN, we think about our business through a similar lens. We own and operate the full infrastructure stack: power, data centers and compute. That vertical integration allows us to serve the world’s most demanding AI workloads and invest in the communities that support us. This partnership brings together two organizations focused on execution, sharing a commitment to the people and the city building what comes next.”
In addition to the Warriors’ jersey badge, the partnership includes IREN’s designation as the Official AI Cloud Partner of Golden State, branding on warm-ups for the WNBA’s Valkyries and the Santa Cruz Warriors’ jerseys, prominent visibility throughout San Francisco’s Chase Center, and presenting sponsorship of the Warriors’ annual City Edition platform.
Golden State Warriors guard Stephen Curry smiles at the end of the third quarter of his NBA basketball game against San Antonio Spurs in San Francisco, Calif. Saturday, Dec. 4, 2021. (Stephen Lam/The San Francisco Chronicle via Getty Images / Getty Images)
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IREN delivers GPU clusters for AI training and inference to customers in the Bay Area and around the world. It has secured more than five gigawatts of power around the world to support AI training and inference workloads and is focused on building the infrastructure that enables the next generation of technological advancement.
