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HSBC expanded its wealth footprint in Singapore with the launch of its fourth and largest wealth centre, according to The Business Times.
The new facility at Singapore Land Tower underscores the bank’s shift towards affluent clients in a key Asian wealth hub.
Located on the 33rd floor, the 7,884 square foot centre features 14 meeting rooms and a dedicated family room for private multi-generational wealth discussions.
HSBC said the space is designed to support more personalised advisory services.
The opening coincides with the planned closure of its Raffles Place retail branch, announced earlier this year as part of a pivot away from mass retail banking towards wealth management.
Premier and Premier Elite clients will have access to designated areas within the centre.
Premier Elite serves customers with at least S$1.2 million in total relationship balances and includes curated lifestyle privileges such as collaborations with chef Janice Wong.
HSBC said the centre forms part of a broader multi-year transformation that includes a significant expansion of its physical network in Singapore.
Featured image: Edited by Fintech News Singapore, based on image by HSBC
