Wio Bank PJSC, the Abu Dhabi-headquartered digital financial platform, has partnered with Kibsons, a homegrown UAE fresh-food and e-commerce retailer. The collaboration leverages both Wio’s business and personal banking capabilities to deliver value to the retailer’s operations and its end consumers.
A core component of the partnership is the provision of supply chain finance solutions to Kibsons. Wio’s financing aims to improve liquidity and cash-flow visibility across Kibsons’ extensive operations, which encompass import, distribution, retail, and e-commerce.
With a large and diversified supplier base, this financial support will enable smoother supplier payments and help the retailer scale without disrupting its existing vendor ecosystem.
Consumer cashback rewards
For consumers, the partnership translates into direct financial benefits. Until 30 April 2026, Wio Personal account holders using their Wio card at Kibsons will receive 10 per cent cashback on their purchases, up to a maximum of AED 2,500 per customer.
Halima Jumani, CEO at Kibsons
Prateek Vahie, chief commercial officer at Wio Bank PJSC, highlighted the dual nature of the partnership: “Kibsons is a trusted, homegrown brand that sits at the heart of how households across the UAE access fresh food. By supporting their supply chain and vendor ecosystem with flexible financing, we’re helping strengthen a real economy network that millions rely on every day. At the same time, our cashback offer gives customers a simple, meaningful way to save on essential spending – reinforcing our mission to embed financial value into the moments that matter in people’s daily lives.”
Halima Jumani, CEO at Kibsons, added: “Wio’s supply chain finance strengthens our operations and vendor ecosystem, enabling us to scale efficiently while maintaining the quality households expect. At the same time, the 10% cashback offers a practical, meaningful perk on weekly grocery spend.”
A broader banking relationship
Expanding beyond supply chain finance, Kibsons has also opened wider group accounts with Wio Business. The companies view this as the foundation for a longer-term collaboration aimed at embedding smarter financial experiences into everyday grocery journeys.
The move aligns with Wio’s broader strategy to embed financial services directly into the ecosystems where people and businesses already operate, supporting the UAE’s digital-first economic vision.
