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The Singapore Tourism Board and Ant International have renewed their multi-year partnership to drive tourism growth through stronger digital connectivity.
The collaboration will focus on driving visitor demand, enabling seamless and secure mobile discovery and payments through Alipay+, and supporting local businesses.
It will also expand data sharing to generate actionable insights on traveller behaviour and strengthen the competitiveness of Singapore’s travel ecosystem, in line with STB’s Tourism 2040 roadmap.
In 2025, transactions via Alipay+ in Singapore rose 36 percent year on year, placing the city-state among the platform’s top five global travel destinations.
Spending through SGQR nearly tripled, benefiting SMEs including neighbourhood merchants and hawker stalls.
Peng Yang
“The Singapore Tourism Board has set the benchmark for how innovation, trust and public-private collaboration can power a world-class tourism economy.
Together, we will support Singapore’s ambition to inspire not just as a place to visit, but one that shapes the future of travel and its shared value to communities.”
said Peng Yang, CEO of Ant International.
Merchants can accept 25 international e-wallets and bank apps via Alipay+, enabling travellers from 17 countries and regions to pay using familiar applications.
Mainland China, Malaysia, Hong Kong SAR, the Philippines and South Korea were the top inbound markets, with transactions by Chinese travellers rising 26 percent year on year.
Growth was also recorded from Kazakhstan and Italy, while visitors increasingly spent beyond retail on food and beverage, accommodation and transport.
The renewed partnership will also expand joint marketing campaigns, including a 2026 campaign featuring Chinese actor Dylan Wang ahead of Chinese New Year, and leverage AI tools such as Alipay+ Voyager to enhance travel discovery and engagement.
Featured image: (From left) Melissa Ow, Chief Executive of Singapore Tourism Board; Peng Yang, CEO of Ant International
