Are you able to guess the open fee for a textual content message? It’s 98%. That’s practically 5 instances the equal for e mail advertising.
Whereas that’s unbelievable sufficient, the response charges are much more thrilling. Textual content message advertising boasts response charges as excessive as 45%, which is greater than seven instances e mail advertising’s measly 6%.
SMS is especially in style amongst customers, as effectively, with practically 60% saying it’s the greatest approach for manufacturers to speak with them. Higher but, SMS messaging’s recognition is on the upswing. Two-thirds of customers say they’ve signed as much as obtain textual content messages from extra manufacturers prior to now yr.
In case your model isn’t already advertising with textual content messages, now’s the time to begin. Even for those who’ve already began utilizing SMS for enterprise communication, learn on. We share ten intelligent methods you should utilize textual content message advertising to extend gross sales, engagement, and extra.
1. Share unique low cost codes
Greenback-off reductions are the #1 purpose customers join textual content messages from a model, adopted by percentage-off reductions and free items with buy. So, give the individuals what they need! Share a welcome low cost as soon as somebody indicators up for textual content messages.
You may as well share free delivery reductions, day by day offers, and even non permanent reductions. Non permanent reductions may be despatched after a buyer has positioned an order, providing them further financial savings in the event that they add extra to their cart.
2. Notify consumers of gross sales
Give prospects a purpose to remain subscribed. Ship them a message everytime you’re internet hosting a flash sale, vacation sale, or different promotion. Right here’s a terrific instance from Lovepop. The model drives urgency whereas being useful, and descriptions the gross sales particulars with a robust call-to-action.
3. Promote your new content material
Do you handle an organization weblog? Let readers subscribe for SMS notifications each time a brand new publish goes reside.
You may as well create content material challenges that run for a restricted time. Creator Gretchen Rubin affords a 7-day “Work Happier Problem,” the place she texts readers one tip per day designed to enhance their work lives.
Equally, The Skimm affords a month-long “Skimm Your Life” problem each January, designed to assist subscribers enhance their lives and make their New 12 months’s resolutions a hit.
4. Ship deserted cart reminders
The common buying cart abandonment fee hovers simply round 70%. Many individuals need to purchase, they simply get distracted alongside the best way. Remind them of what they left behind with a considerate textual content. You may even sweeten the cope with a reduction code.
5. Ship back-in-stock notifications
Typically the merchandise a buyer desires is out of inventory. That’s why you supply back-in-stock e mail notifications (proper?).
Why not supply those self same notifications through textual content messages? One purpose SMS advertising works so effectively is as a result of individuals test their textual content messages rather more steadily than their e mail. With a fast textual content, you possibly can notify prospects an merchandise is again in inventory a lot sooner — enabling them to buy sooner as effectively.
6. Ask for suggestions
Buyer critiques are important to a enterprise’s success. They supply essential social proof that builds credibility and belief. By asking your prospects for suggestions, you possibly can accumulate extra critiques, and acquire useful insights for bettering your small business shifting ahead.
To get extra critiques, it is advisable to make it as simple as attainable for purchasers to depart them. Take into account asking through textual content. They will jot down a couple of fast ideas and offer you that 5-star evaluate.
7. Promote on-line and IRL occasions
Does your small business host webinars, Instagram Lives, or different streamed occasions? Increase viewership by notifying textual content subscribers to RSVP or save the date. Then, ship them one other reminder shortly earlier than the occasion begins.
You may as well ship textual content messages to advertise your model’s offline occasions. Combine your small business communications software program along with your CRM, and you will get actually granular with the invitations. Based mostly on a subscriber’s bodily location, you possibly can notify them solely of occasions of their space.
8. Ship appointment reminders
64% of customers fee appointment reminders as probably the most useful type of enterprise SMS messaging. You may ship texts to remind prospects each of their upcoming appointment, and when it’s time to schedule their subsequent one, as this optometrist does:
Reminders will also be used to encourage extra product orders. Whether or not you supply a subscription service, or promote merchandise that want replenishing from time to time, schedule texts to remind prospects after they’re getting low, to allow them to purchase earlier than they run out. Your prospects will admire the heads up. Pleasant reminders like these go a great distance towards strengthening a client’s relationship with a model.
9. Announce new services or products
Do you’ve gotten a brand new services or products line launching? Unfold the excellent news over textual content! You can also make the announcement really feel additional celebratory by together with a photograph and emojis, like Lovepop does under:
To essentially make your textual content subscribers really feel like VIPs, think about providing unique pre-orders, out there solely on your textual content subscribers.
10. Be appreciative
Texting feels a lot extra private than e mail. Lean into that through the use of your textual content message advertising to construct buyer relationships. Ship them a brief thanks after their appointment or their buy. You may even embrace a “thanks” low cost they will use with their subsequent order.
Sprinkle some SMS into your advertising combine
Textual content message advertising is in style amongst manufacturers and customers alike. You should use textual content messages to share reductions, request suggestions, and promote your newest content material and occasions.
SMS messaging can take your small business communication to the following stage — particularly when it’s linked with your entire different enterprise communications.
From chat to textual content, cellphone to e mail, and inner to exterior, Nextiva’s new enterprise software program makes it simple to handle your small business SMS out of your desktop. Our software program gathers all of the channels the place dialog occurs. Your group can see a buyer’s newest textual content, e mail, and cellphone conversations, multi function organized view.