10 Digital Merchandise You Can Promote on Your WordPress Web site


10 Digital Merchandise You Can Promote on Your WordPress Web site

Promoting tangible items on-line is an glorious strategy to become profitable. Nonetheless, it’s not the one possibility you might have. Because the world continues to maneuver towards an electronically-driven atmosphere, you may as well promote digital merchandise to earn an revenue. The trick is deciding what you may supply your clients.

When you’re keen on e-commerce, promoting digital merchandise might be extremely profitable and rewarding. Sometimes, they’re straightforward to distribute, and there are sometimes fewer bills to take care of than conventional merchandise.

On this submit, we’ll begin by discussing a number of the advantages of promoting digital merchandise in your WordPress web site. Then we’ll discover 10 choices that will help you get began. Let’s soar in!

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Why Promote Digital Merchandise on Your WordPress Web site

When fascinated with beginning a WooCommerce on-line retailer, most individuals assume that you just want a bodily product to inform. Whereas that is definitely an possibility, it’s not a requirement.

There are numerous benefits to promoting digital merchandise in your WordPress web site. For starters, there are sometimes decrease prices related to non-physical versus bodily objects.

Furthermore, the method of promoting digital merchandise on-line is usually much less time-consuming and complicated. For instance, you may create a video or a bit of graphic artwork with out spending any cash on it, then promote it based mostly on the time and talent that it took to create.

Sometimes, you received’t want to fret about taxes and delivery prices, nor would you must consider order success or distribution facilities. This all helps streamline and automate the e-commerce facet of your corporation.

One other main benefit of promoting digital merchandise is that you just normally solely should create the product as soon as. Then you may promote and distribute it to as many purchasers as attainable. This will help you save time and concurrently maximize your income.

10 Digital Merchandise You Can Promote on Your WordPress Web site

Now that we perceive slightly extra about why promoting digital merchandise in your web site is a good suggestion, it’s time to discover a few of your choices. Under are 10 digital items to think about.

1. On-line Programs

One of the vital in style and efficient methods to become profitable on-line is to promote on-line programs. You’ll be able to create a coaching or instructional program for any talent or topic you wish to educate.

Furthermore, there are platforms you should utilize to create your on-line course content material and lesson plans. So whether or not you’re a conventional educator or knowledgeable trying to promote premium content material to purchasers, you might have many various e-learning instruments to select from.

For instance, WordPress customers can use a plugin like LearnDash or LifterLMS.

The LifterLMS WordPress plugin.

You too can use third-party platforms to promote your on-line course, similar to Skillshare or Udemy. Nonetheless, we suggest attempting to promote straight by your web site every time attainable. This will help you venture a extra skilled and authoritative picture.

2. Templates

One other digital product you would possibly take into account promoting is templates. This may be particularly useful in case you have fundamental graphic design or digital artwork abilities.

There are numerous various kinds of templates you could create. A number of the commonest ones embody:

  • Resumes and proposals
  • Enterprise experiences and displays
  • Brochures and flyers
  • Social media graphics

Once more, you may create your merchandise as soon as, then promote them to a large viewers. Plus, you don’t want a lot to get began aside from the software program or on-line instrument wanted to create the template. This could possibly be a phrase processor similar to Microsoft Phrase or one thing extra graphic-driven similar to Adobe Photoshop. You might also wish to use an internet instrument like Canva, which helps you create all kinds of graphics and templates with a user-friendly drag-and-drop builder.

3. E-books

E-books have lengthy been one of the profitable methods to earn cash on-line. They had been among the many first digital items to hit the e-commerce market and proceed to be in style even right this moment.

This digital product might require a bit extra work than others. It would take you a number of months to jot down your guide. You might also want to rent an editor and proofreader. Nonetheless, as soon as your guide is prepared, you can also make it obtainable in your website and begin incomes a passive revenue.

There are additionally different locations the place you may distribute your e-books. For instance, you could possibly use a bigger on-line market like Amazon to succeed in a wider viewers and increase your income.

4. Memberships and Subscriptions

With membership providers, you may promote recurring entry to info and occasions in your trade, similar to instructional materials, coaching packages, webinars, and extra. As well as, you may supply premium entry to your web site content material, both as a one-time or recurring price.

An example of a membership website.

Beginning a subscription website works primarily the identical means. You should utilize a plugin similar to MemberPress to make this as straightforward as attainable.

The MemberPress website.

This strategy permits you to launch your membership web site and concentrate on giving worth to your subscribers. You’ll be able to put a paywall in entrance of unique content material and cost signup charges for entry to your members-only space.

5. Skilled Companies

Another choice is to promote skilled providers by your web site. Technically, this isn’t a digital product. Nonetheless, skilled providers might be an efficient strategy to become profitable on-line.

It’s additionally extraordinarily versatile. For instance, this service might embody consulting, internet design and growth, content material writing, and far more.

An example of a web designer’s website.

In fact, your capability to promote skilled providers will rely in your abilities, data, and background. Nonetheless, in case you have an space of experience, you may doubtless discover an viewers prepared to pay to your data or craft.

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6. Audio

Audio is one other broad class of digital property that you just would possibly take into account exploring. Many individuals are prepared to pay for a variety of audio recordsdata, from podcasts to music.

Some further examples embody:

  • Audiobooks
  • Language classes
  • Sound results
  • Stress-free meditations
  • Lectures

Relying on the kind of audio you’re creating, you should utilize many various platforms to host and share your recordsdata. For instance, along with your WordPress web site, you should utilize a web site similar to SoundCloud to permit customers to stream your content material.

Alt text: The SoundCloud website.

To assist inspire clients to buy your audio, it’s good to supply a quick pattern at no cost. That means, they will take a look at the sound earlier than deciding whether or not it’s one thing they’re keen on shopping for.

7. Pictures

When you’re enthusiastic about images, promoting your personal photos might be one other glorious strategy to earn cash on-line. With so many companies transferring their operations on-line, there’s all the time a gentle want for high-quality photographs to make use of in advertising and marketing campaigns and web sites.

There are a number of inventory images websites the place you may publish and promote your photographs, together with Shutterstock and Pexels. Nonetheless, you may as well promote them straight out of your WordPress website. As an illustration, you should utilize a WordPress plugin like NextGEN Gallery to show and promote your photographs.

The NextGEN Gallery WordPress plugin.

With this strategy, you’ll have extra management over your pricing and prices. For instance, you received’t have to enroll in a membership, which some inventory photograph websites require you to do.

To assist drive site visitors to your website, you may as well promote your images enterprise on different visual-heavy platforms, similar to Instagram. This will help you unfold consciousness about your photographs being on the market and, in the end, improve your income.

8. Software program

When you work in growth and are code-savvy, top-of-the-line methods you could possibly become profitable by your WordPress web site is by creating and promoting your personal software program. In fact, this received’t be the simplest or quickest digital product to provide. Nonetheless, it may be among the many most profitable.

You even have a few choices for the right way to worth your software program. For instance, you could possibly promote it as a one-time price for an infinite license or as an ongoing subscription. This will help you keep a recurring revenue whereas maintaining prices manageable to your clients.

9. Apps

When you’re not keen on creating a software program program, you could possibly take into account creating and promoting a web-based utility as an alternative. Cellular apps have develop into extremely in style, and there are a lot of completely different sorts of instruments and options that buyers are prepared to pay for.

As with software program packages, you may as well take a pair completely different approaches to your app pricing. For instance, you could possibly cost a small, premium worth. Alternatively, you could possibly create a “freemium” app.

With the latter, your clients will have the ability to obtain and use some fundamental performance of the app at no cost. Nonetheless, to unlock the complete suite of options and digital content material, they’ll must improve to a paid model.

Just like apps, you could possibly additionally develop and promote plugins. You’ll be able to submit your plugins by the official WordPress Plugin Listing.

The WordPress Plugin Directory.

If it’s not accepted, you might have the choice of promoting it straight out of your WordPress website. That is beneficial when you plan to supply a freemium plugin and provides customers a spot to be taught extra concerning the plugin’s performance and options.

That is one other extremely versatile space. As extra companies transfer fully on-line, there’s a rising want for administration instruments and niche-specific apps. You might create a WordPress plugin that helps fill a niche available in the market.

10. Graphic Artwork

Many companies and professionals don’t know the right way to create their very own graphics or model property. Subsequently, when you’re expert or skilled with graphic design, you could possibly promote graphic artwork and artistic bundles out of your WordPress website.

There are numerous completely different fields the place your work could possibly be helpful. For instance, you may promote artwork used on clothes, similar to t-shirts and hats.

Alternatively, you could possibly work with internet design businesses to assist create artwork used on shopper web sites. Different in style concepts embody logos, icon packages, stencils, overlays, and backgrounds.

When you’re a digital artist, one other route you may take is to promote printables. Just like templates, your clients might benefit from the comfort of getting the product instantly obtainable as a simple digital obtain after they full their buy. Plus, you may create the murals as soon as and repeatedly promote it to your viewers.


When you’re on the lookout for a sensible strategy to earn cash on-line, it’s good to think about promoting digital merchandise in your WordPress website. Nonetheless, one of the difficult elements is figuring out what to supply your viewers. The reply will largely be based mostly in your abilities and expertise.

On this submit, we checked out 10 profitable choices to your on-line retailer. They embody on-line programs, templates, e-books, and memberships. You too can promote skilled providers, audio and video, and software program and apps.

Able to get began with promoting digital merchandise in your WordPress website? Our WordPress internet hosting packages make it straightforward to promote something, wherever, anytime! Try our plans right this moment to be taught extra.


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