Common Music Group for Manufacturers (UMGB), the worldwide partnerships division of Common Music Group (UMG), has unveiled its UMusic Media Community – a media and knowledge platform designed to attach manufacturers and companions with unique media from UMG.
UMG says that the UMusic Media Community presents manufacturers entry to its stock of music video content material, and spans its social media platforms.
The platform will permit model companions to solely entry premium content material, in addition to UMG’s knowledge and insights.
The community additionally presents customers the chance to “hypertarget” audiences at scale “via probably the most thrilling music movies and artist pushed content material,” says UMG.
Companions will be capable to faucet into UMG official music movies, songs and lyric movies, unique content material, behind-the-scenes and artist vlogs, and way of life content material from UMG-owned platforms similar to Insurgent Labs, Mercury Studios and Polygram Leisure.
Moreover, the community presents branded content material and partnership alternatives throughout the corporate’s labels and artists, says UMG.
UMG’s consolidated digital properties draw greater than 150 million distinctive guests month-to-month throughout desktop, smartphones and tablets within the US, the corporate claims.
Main the UMusic Media Community is Richard Yaffa, Govt VP, World Head of UMGB, and Morgan Buksbaum, Senior VP of Media and Properties at UMGB.
“The UMusic Media Community brings collectively UMG’s unmatched artist roster, advertising capabilities and assets to empower manufacturers and companions straight.”
Richard Yaffa, UMGB
Richard Yaffa, Govt VP, World Head of UMGB, stated: “The UMusic Media Community brings collectively UMG’s unmatched artist roster, advertising capabilities and assets to empower manufacturers and companions straight.
“Via this cutting-edge new platform, UMG artists can create vacation spot programming solely for manufacturers, giving our companions the power to hyper-target culturally related content material the place they haven’t been capable of do earlier than.
“When advertisers join with culturally related content material and affiliate their model with our artists, shoppers really feel larger model affinity and have interaction with these adverts extra actively.”
“The UMusic Media Community combines the distinctive collective assets that solely UMG […] can present to companions.”
Michele Anthony, UMG
Michele Anthony, Govt Vice President, UMG, added: “The UMusic Media Community combines the distinctive collective assets that solely UMG, because the world’s main music-based leisure firm can present to companions, creating an unrivalled service that leverages and delivers the attain, energy and affect that nice music and artist content material can deliver, whereas creating worth for our artists, labels and our companions.”
Final week MBW found that UMG, through its Common Music Manufacturing Music division, had launched a brand new pattern service known as Usample.
Based on the Usample web site, the service presents a catalog of round 7,000 “uncommon” tracks, that, Common says, come “from the depths of the [UMG] archive, digitised for the primary time for the reason that unique pressings”.
The web site additionally says that Usample’s AI software program permits it to isolate or take away components similar to vocals or drums from historic tracks after which present related stems on request.
In 2021, eight of the world’s high ten-selling artists on the IFPI world charts have been signed to or distributed by UMG labels, says the corporate, together with BTS, Taylor Swift, The Weeknd and Glastonbury 2022 headliner Billie Eilish.Music Enterprise Worldwide
