Check out Heloisa Helena’s portfolio of labor (also referred to as TikaDesign) and also you’ll discover enjoyable is on the coronary heart of the whole lot she creates – whether or not it’s a e-book cowl that’s certain to face out on cabinets or product packaging that captures the essence of a model. The Brazilian-born designer has honed her brilliant, daring fashion since she first started engaged on 99designs in 2016. Since then, Helena has supported purchasers each massive and small internationally together with her vibrant work that tells a narrative like no different. We spoke with Helena about her profession as a contract graphic designer, her distinctive fashion, how 99designs has supported her profession and the initiatives she’s most happy with.
Title: Heloisa Helena
99designs deal with: TikaDesign
Location: Sau Paulo, Brazil
Speciality: Branding, packaging and books
Hello Helena! Inform us about your self.
Hello, my identify is Heloisa Helena. I’m initially from São Paulo, Brazil. I maintain the 99designs account beneath the identify TikaDesign.
Are you able to inform us a bit about your design profession? How lengthy have you ever been a designer?
Since 2016, I’ve been working full time as a contract graphic designer on 99designs and I’m very glad with my profession to date! This platform has been instrumental in my development as each a designer and knowledgeable. Collaborating with purchasers from all around the world has helped me to develop a novel fashion. Earlier than working as a graphic designer, I lived abroad for ten years in cities like San Diego, Madrid, London and Amsterdam and labored within the hospitality business.
Should you needed to clarify your design fashion to somebody who hasn’t seen you’re employed, how would you describe it?
I actually wish to create enjoyable and vibrant issues. My design fashion may be very daring. I’m very keen about touring, nature, artwork and music and this all has a giant affect in my design fashion. For me, there’s no limitations after we speak about design. I wish to discover new areas and do issues that I’ve by no means completed earlier than. I’m excited by each kind of design so once I exit, I like to take a look at indicators and packages – the whole lot that tells a narrative makes me completely satisfied. I wish to deliver that to my initiatives.
What initially introduced you to 99designs?
I began to work on 99designs due to the flexibleness to earn a living from home. It allowed me to deal with my child lady who was born prematurely. My husband additionally works on the platform beneath the identify KisaDesign – ‘Kisa’ is his nickname for me. We selected this platform so we have been capable of keep dwelling for our daughter. She wanted particular care at first so we have been dwelling for her, working full-time on 99designs. It was very intense however superb for us as a result of we discovered a spot the place we might truly generate profits and construct our design profession.
What do you want about engaged on 99designs?
I actually wish to work on 99designs due to the flexibleness that it brings to my work. With purchasers from all around the world, collaborating with individuals from totally different international locations and cultures brings new views and a uniqueness to my work. The platform provides me this chance to attach with purchasers from in all places. I first began out participating in contests on 99designs, after which once I began successful, all my purchasers continued returning to me for extra work by way of one-one-one initiatives.
What influence has engaged on the platform had for you personally?
Engaged on 99designs has had a big impact on my life. I’ve discovered to take care of individuals from all around the world with totally different cultures and international locations. I’ve improved my language expertise. I’ve developed my very own and distinctive fashion. I’ve turn out to be a greater skilled.
What sorts of purchasers do you wish to work with probably the most?
I don’t have a desire. I simply like to work! Working as a graphic designer is my dream job as a result of I like to create artwork. I actually like when a consumer provides me the liberty to create however I additionally wish to work with purchasers who’ve a selected concept in thoughts. I wish to translate the thought and materialise it with the design. I like each methods of working – whether or not it’s open or extra particular. Creating good design is rather like a child – born out of affection and want.
Are you able to inform us about any explicit purchasers you have got cherished working with on 99designs and the way connections along with your repeat purchasers have shaped over time?
I’ve many consumers that I’ve cherished working with however I do have one which involves thoughts and that’s FUN CLUB. I gained a emblem contest for them and after that, we began to work on so many initiatives collectively. I ended up creating all of their packaging, catalog and product designs. It was a protracted and rewarding relationship. My consumer ended up sending me some stickers that I’d created on 99designs in addition to a hand-written letter with a cute message thanking me for my work.
One other consumer that I cherished working with was ZANDI LANDI. I participated in a emblem contest for them however I didn’t win. They actually preferred my work although and after the competition, the consumer invited me to create the model id and packaging and we’ve been working collectively ever since! We’ve constructed a beautiful, long-lasting relationship. In order that’s my message to all designers – if you happen to don’t win the competition, don’t fear. There might nonetheless be a chance for you!
Lastly, what sort of function would you say 99designs has performed in your success as a designer?
It’s been liable for my development as knowledgeable graphic designer. 99designs for me was like a college the place I discovered a lot about design itself. Working with contests made me extra resilient. Working immediately with purchasers developed my endurance and understanding of consumer wants.
