That is the second in our collection of weblog posts the place we’ll take you together with us as we element the method of cleansing our electronic mail checklist. In our case, this meant deleting a full 40% of subscribers from our checklist.
Within the earlier weblog put up (and accompanying video), we defined the why behind pruning your electronic mail checklist. The quick model is that it makes monetary sense, by lowering the price of sustaining a big checklist, and it could possibly assist enhance your electronic mail sending authority.
In the long term, trimming your electronic mail checklist goes to be helpful as effectively. By deleting subscribers who haven’t engaged along with your content material within the final six months or extra, you find yourself with a extra engaged viewers.
You do this with a reengagement electronic mail sequence, and on this put up I will stroll you thru methods to create one in ConvertKit.
Belief However Confirm: The right way to Make Positive Individuals Are “Chilly” Subscribers
Earlier than you go forward and delete a bunch of subscribers, it is advisable to make sure that these individuals are really not partaking along with your content material. Why? As a result of your electronic mail service supplier isn’t foolproof, and it might not be capable to inform with absolute certainty.
For example, anyone might be opening and studying each electronic mail you ship, however that info may not be making its manner again into your electronic mail service supplier (ESP). And a few subscribers who aren’t studying your emails might simply use a reminder—a mild kick within the pants—of what they’re lacking out on.
So immediately we’re going to cowl methods to arrange a reengagement electronic mail sequence that provides chilly subscribers a possibility to reengage along with your content material.
On this put up, we’ll undergo the entire automations we’ve arrange to do that in our ESP of alternative, ConvertKit.
Making a reengagement sequence can really feel difficult, even overwhelming. I extremely suggest studying the high-level overview on this put up, then watching Mindy’s video on the subject, which supplies simply the precise stage of element on the method.
She shares a more in-depth take a look at the e-mail copy and automations we use for this sequence.
Listed here are the high-level steps of the method.
- Establish everybody who might be a chilly subscriber.
- Arrange an automation that may ship a collection of emails to those subscribers asking in the event that they nonetheless need to be subscribed.
- Write the emails in your reengagement sequence.
- Create a second automation that retains individuals in your checklist if they are saying they need to keep.
We’ll cowl the method of really deleting your chilly subscribers within the third put up on this collection. For now, let’s go over the 4 steps above in a bit of extra element!
Step 1: Establish Your Chilly Subscribers
You first must assemble the checklist of possible chilly subscribers that you just need to run by the automation.
Listed here are the steps to do this in ConvertKit.
- Go to the Subscribers tab and create a brand new phase.
- Beneath “Choose your subscribers,” set “Matching any/all/not one of the following” to “any” and click on “Add a filter.”
- Choose “Engagement rating,” set the minimums stars to 1 and most stars to three, and click on “Add Filter.”
Deciding on subscribers between 1 and three stars lets us seize people who find themselves much less engaged in our electronic mail content material.
When you click on Add Filter, you’ll see the variety of subscribers who match these standards.
Hit Save in your new phase—we’ll come again to it in a bit of bit!
Step 2: Set Up an Automation to Run Your Reengagement E-mail Sequence
That is the place we arrange our automation.
Click on on Automate on the prime of the ConvertKit window and create a brand new automation that will probably be kicked off when a tag is added. We created a tag known as “E-mail Upkeep: Chilly Record Pruning” that, after we add it to a subscriber, will enter them in our automation.
It’s a fairly easy automation, with simply a few steps:
Step one is an electronic mail sequence. Everybody who completes that sequence will get a tag added to their profile known as “E-mail Upkeep: Chilly Record Pruning Full.”
These are the subscribers who make it all over the sequence with out opting out—which suggests they’re really chilly.
Let’s dig into the emails in that sequence!
Step 3: Write the Emails in Your Reengagement Sequence
Our sequence is 4 emails despatched over the course of two weeks.
There are alternative ways to method constructing it. One technique appears one thing like this:
- E-mail 1: “Hey! We’re going to unsubscribe you in 2 weeks.”
- E-mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
- E-mail 3: “Hey! We’re going to unsubscribe you in 1 week.”
- E-mail 4: “Hey! We’re going to unsubscribe you in 1 day.”
You might do it that manner—however we selected to not.
As a substitute, we crafted our reengagement sequence to share a ton of worth and present individuals what they’ll be lacking out on in the event that they depart our checklist.
In the event that they’re nonetheless not all for staying after seeing the most effective of what we’ve to supply, then we all know they’re not an excellent match for us.
That’s why we determined to make the primary three emails in our sequence as compelling as potential.
And if the reader doesn’t take motion and resolve to remain after studying these three emails, then it’s greatest that we half methods.
Try Mindy’s video to get a sneak peek on the emails. And if you would like the total copy of all of the emails within the sequence, go to smartpassiveincome.com/chilly, the place you may obtain them. You’ll additionally get entry to the automation we used to drop into your individual ConvertKit account, and hyperlinks to assets for extra studying on pruning chilly subscribers.
In a nutshell, right here’s what these emails seem like:
- E-mail 1 invitations them to a free audience-building occasion.
- E-mail 2 supplies a bunch of free downloads (our greatest lead magnets).
- E-mail 3 provides entry to a free course.
- E-mail 4 tells them they’ll be deleted tomorrow in the event that they don’t take motion.
Every electronic mail supplies a manner for the subscriber to remain subscribed. For the primary three emails, it’s by registering for the occasion, downloading one of many lead magnets, or signing up for the course.
Every electronic mail has a button that when clicked, retains the subscriber on our checklist. Let’s go over how we set that up.
Step 4: Create a Second Automation That Retains Individuals on Your Record
Subsequent, we created a ConvertKit tag known as “E-mail Upkeep: Keep on Record.” If the reader clicks any of the hyperlinks within the 4 emails, this tag will probably be added to their profile and so they’ll be faraway from the sequence. Chilly now not!
We do that with a second automation that removes the individual from the sequence when the tag is added.
Once you arrange the hyperlink in every electronic mail, click on “Tag subscribers who click on this hyperlink” and choose the “E-mail Upkeep: Keep on Record” tag.
That’s the fundamental method to constructing your reengagement electronic mail sequence! Mindy’s video will stroll you thru every little thing it is advisable to arrange and publish all 4 emails and push your sequence dwell.
Get the Actual Emails We Use to Reengage Chilly Subscribers
We all know that this course of can really feel scary and counterintuitive. You labored arduous to get these individuals in your electronic mail checklist, and now you are simply going to delete them?
That’s why we have put collectively an electronic mail collection as a companion to those weblog posts and movies that provides you extra details about what goes into your reengagement electronic mail sequence. We provide the copy we use within the 4 emails to edit and use as you see match, in addition to hyperlinks to ConvertKit automations you may add to your account.
Simply go to smartpassiveincome.com/chilly to seize all of that for gratis.
Within the subsequent and ultimate weblog put up on this collection, we’ll go over the outcomes of the reengagement electronic mail sequence and methods to delete the chilly subscribers left after you’ve run everybody by the sequence.
