Since our founding in 2007, GoodData has undergone an evolution in additional methods than one. Because the chief in knowledge and analytics infrastructure, we’ve got constantly invested time and sources into our platform so as to anticipate the wants of our prospects and companions, and to set them up for deep-rooted success.
Within the final yr alone, we’ve got shared a number of main bulletins, together with the launch of our cloud-native analytics platform providing, GoodData.CN, and our low-code/no-code UI answer (a core part of GoodData’s composable knowledge and analytics framework). These developments underscore our dedication to GoodData’s ongoing mission: serving to corporations flip knowledge into insights, and empowering all customers — regardless of their technical proficiency — to make selections with accuracy and confidence.
Right now, we’re happy to announce one other massive step in our development: a complete rebranding journey that embodies not solely what GoodData is in the present day, but additionally what’s to return. From a brand-new brand and visible type, to refreshed messaging, our new model id drives GoodData ahead. It additionally attests to our departure from commoditized BI and monolithic analytics in favor of a fashionable strategy to democratizing insights.
Guests to GoodData’s new web site will discover an unfamiliar colour scheme; vibrant shades of pink, violet, blue, and inexperienced (signifying glints of light and heat) starkly distinction towards black, deep purple, indigo, white, and grey (symbolizing chilly circumstances). A better look will reveal considerate particulars reminiscent of close-up environmental imagery fused with minimalistic summary figures and contours. Impressed by nature, the up to date design illustrates a posh atmosphere of interconnected knowledge and their customers (e.g., functions) — an ecosystem that we perceive nicely and have simplified for our prospects.
Regardless of these adjustments, our prospects and companions can nonetheless count on the identical commonplace of excellence from GoodData, as we double down on our model values:
- Open: We purpose to be clear, clear, and inclusive in all the things we do.
- Collaborative: Along with our prospects and companions, we search to anticipate their wants, enhance efficiency, and obtain outcomes.
- True: We pioneer fact and accuracy in knowledge to assist inform higher insights.
- Daring: We’re daring, assured in our actions, and impressive in our objectives.
“The world of knowledge and analytics is consistently progressing, and at GoodData, we’ve constantly predicted what comes subsequent not solely when it comes to services, but additionally in our imaginative and prescient and branding,” stated Founder and CEO Roman Stanek. “As we sit up for a cloud-native world and a future centered round composability, we’re updating our look and messaging to face out within the area and unite our current and future choices.”
Try the GoodData web site in motion right here, and skim the total press launch on the rebrand right here.
