Firm Overview
Launching in April 2022, The Gummy Undertaking (CSE:GUMY) is a purpose-driven Vancouver primarily based firm that may promote low sugar, plant-based, gluten-free gummy merchandise with a portion of their income going to assist endangered “Keystone Species” by way of fastidiously chosen charitable partnerships.
Market Overview
The worldwide marketplace for gummy merchandise is predicted to succeed in a candy measurement with specialists predicting it may attain $42.06 billion by 2028. Even higher, Grand View Analysis expects it to attain a CAGR of 12.6 % over that very same interval. Wholesome gummy merchandise are predicted to drive this market as client habits shifts in the direction of more healthy, extra sustainable choices. Extra particularly, the important thing elements can be clear and naturally-formulated gummy merchandise supplied by key market individuals and growing buyer demand for vitamin with style and taste.
In 2021, the gummy business noticed main firm acquisitions and a gummy product line launch backed by a star co-creator. Catalent Inc. –– a contract drugmaker that manufactures COVID-19 vaccines –– acquired gummy nutritional vitamins maker Bettera Holdings LLC for $1 billion in money. The Hershey Firm (NYSE:HSY) additionally acquired Lily’s Sweets which produces sugar-free goodies and low-sugar gummies. Moreover, superstar Alicia Silverstone partnered with Backyard of Life to launch its first-ever line of USDA natural, vegan, gluten-free and non-GMO gummies.
The report by Grand View Analysis additionally highlighted that firms within the gummy business that outsource manufacturing to Contract Manufacturing Organizations (CMOs) can cut back capital-intensive operations whereas specializing in analysis and improvement, product distribution and branding and advertising actions. Naturally, firms that produce more healthy gummy merchandise by way of outsource manufacturing will possible current an attention-grabbing proposition for traders because the market grows.
The Gummy Undertaking can be centered on formulating, distributing and bringing to market its plant-based, low sugar, non-GMO, gluten-free and halal pleasant merchandise in addition to different wellness merchandise. The Gummy Undertaking’s gummy merchandise are manufactured in an NSF and NSF Sport Licensed facility in British Columbia, Canada.
The Gummy Undertaking’s line of merchandise can be made with a proprietary method consisting of all-natural flavors, set to launch in April 2022.
The Gummy Undertaking’s line of gummy merchandise can be within the form of endangered “Keystone Species” (as proven within the above picture – bees and sharks, or two or probably the most essential species on the planet at present), or an organism taking part in a essential position in defining its ecosystem and, in some circumstances, offering the idea for its ecosystem’s survival. The bee formed gummies can be a peach taste and the shark formed gummies can be a watermelon taste.
The corporate’s endangered “Keystone Species” technique is a part of its purpose-driven enterprise mannequin that helps such species wellbeing. Shoppers at present, greater than ever, anticipate an organization to be objective pushed and that they’re extra inclined to assist an organization that makes a constructive influence on society (e.g., supporting essential points, giving again to communities, or adopting sustainable environmental practices). Based mostly on a June 2018 survey of 1,006 Individuals ages 20 and older, 79% stated they’ve extra loyalty to a purpose-driven firm, 77% stated they’d a stronger emotional connection to a objective pushed firm, 73% stated they’re more likely to defend a objective pushed firm and 70% stated they’re proud to be related to a purpose-driven firm. The corporate’s product packaging and model messaging has been designed to speak essential environmental points and The Gummy Undertaking will donate a portion of the proceeds from every unit bought to fastidiously chosen organizations that shield particular person “Keystone Species.”
The Gummy Undertaking can also be devoted to environmental sustainability by way of its progressive packaging. The corporate’s product packaging is produced by way of its packaging accomplice that makes use of a digital printing platform. The Gummy Undertaking’s packaging requires much less power to fabricate, produces much less waste and generates a smaller carbon footprint than conventional printing applied sciences. The packaging course of additionally permits the corporate to order on demand which eliminates packaging obsolescence, leading to much less unused plastic waste in landfills.
The corporate is well-primed for achievement with a robust purpose-driven enterprise mannequin that reduces capital prices whereas supporting an aggressive advertising technique and in depth buyer expertise analysis. The Gummy Undertaking’s mannequin consists of leveraging third-party multichannel logistics and outsourced contract manufacturing with a Canadian-based producer to satisfy e-commerce and wholesale market wants. The Gummy Undertaking additionally plans to launch an omnichannel advertising technique by way of using experiential promoting, influencers, social media, search engine optimization and branded merchandise.
The Gummy Undertaking has a well-defined path to progress by way of the enlargement of its product line. The corporate plans to extend its market share by way of product launches that additionally incorporate nutritional vitamins, adaptogens and different nutraceutical components. The Gummy Undertaking additionally plans to develop further endangered “Keystone Species” gummy merchandise, together with elephants and palm timber. The corporate at the moment has the idea for a big stock launch with 80,000 gummy product luggage having been ordered.
Firm Highlights
- The Gummy Undertaking is formulating, distributing and bringing to market its plant-based, low sugar, non-GMO, gluten-free, naturally-flavored and halal pleasant gummy merchandise in addition to different wellness merchandise.
- The Gummy Undertaking’s line of gummy merchandise are sustainably-packaged and have endangered “Keystone Species” shapes as an alternative of the everyday gummy bear mould.
- The endangered “Keystone Species” mould is the idea for the corporate’s purpose-driven mandate to donate proceeds from every unit bought to its fastidiously chosen partnered organizations that assist endangered “Keystone Species”
- The Gummy Undertaking has established a enterprise mannequin that reduces capital prices by way of third-party multichannel logistics and outsourced contract manufacturing. The corporate additionally has plans for an aggressive omnichannel advertising technique and in depth buyer expertise analysis.
- The corporate has a robust plan for progress with product line and product function enlargement, together with new molds and the addition of nutraceutical components resembling nutritional vitamins and adaptogens.
Key Merchandise
Endangered “Keystone Species” Gummy Merchandise
The Gummy Undertaking has plans to develop elephant, gorilla, and palm tree gummy merchandise.
Administration Crew
The corporate’s administration crew consists of skilled leaders with a historical past of success within the consumer-packaged items and plant-based industries.
Charlie Lamb – President, CEO and Director
Charlie Lamb was a Canadian company and securities lawyer for over 12 years and has in depth expertise in cross-border and securities regulation, together with quite a few company transactions. Lamb has further expertise within the enterprise capital business, together with supporting entrepreneurs, offering seed capital and leveraging relationships with funding banks and sellers.
Mr. Lamb was beforehand a director of Love Hemp Group PLC, a brand-led client items firm focussed on well being and wellness options for client use circumstances together with sleep, ache, nervousness, stress and restoration. As one of many United Kingdom’s main CBD manufacturers and the official CBD accomplice of the UFC, Love Hemp is dedicated to offering pure, high-quality CBD merchandise to assist the well being and wellbeing of shoppers. Love Hemp gives a variety of CBD Oils, CBD Capsules, and CBD goodies that are 100% Vegan and THC free.
Robert Fee – Director and CFO
Robert Fee is a Chartered Skilled Accountant. Fee has 15 years of expertise in finance, reporting, regulatory necessities, public firm administration, fairness markets and financing of publicly-traded firms. Fee’s earlier profession focus was in manufacturing, pure useful resource and retail industries.
Mr. Fee was beforehand CFO and interim-CEO of Love Hemp Group PLC, a brand-led client items firm described above.
Anthony Gindin – CMO
Anthony Gindin has greater than 20 years of expertise as a model developer and advertising strategist. Most just lately, Gindin launched Vejii which is among the world’s largest vegan e-commerce platforms within the US, Canada and now the UK. Anthony has led govt management teams of multi-billion greenback firms by way of strategic planning processes within the US, South America, Europe, Asia, Center East and Australia. At present, Gindin is a speaker and printed writer. Gindin can also be the CEO and founding father of Futurecraft Consulting the place he brings his trademarked Gross sales & Advertising and marketing Ecosystem™ mannequin to executives in North America and all over the world.
