The final word information to social media picture sizes


Create picture-perfect posts

It’s no secret that an internet presence is a “will need to have” for ventures of all sizes. Among the finest methods to enhance your positioning throughout all social networks is thru consistency of voice and branding — this contains discovering the proper social media picture sizes on your marketing campaign.

Your high precedence ought to be ensuring your voice matches the audience for every social channel. Nevertheless, offering a constant look on your model is important, which makes figuring out the proper dimension graphics needed in the beginning of your venture.

Among the finest methods to perform each of those branding targets is thru visible design.

As you go to the foremost social media platforms, you would possibly initially see little consistency in social media picture sizes. Nevertheless, as these web sites evolve and replace their choices, it turns into simpler and simpler to make use of your design abilities to create a recognizable model throughout the spectrum of web sites.

Studying the perfect picture sizes will take you far.


This “cheat sheet” presents you a short information to the perfect picture sizes for a number of websites (together with Fb, Instagram, LinkedIn, YouTube and TikTok), sorted by social website. This can assist you develop the perfect technique for every of your campaigns.

We additionally offer you primary demographic data for every social platform so that you will be greatest knowledgeable when deciding on the place to publish your advertisements and attain your final objective of larger gross sales. You would possibly even discover some hidden gems.

With this data at your fingertips, you’ll be able to develop a constant branding presence whereas assembly the required dimensions of the web site.

Social media picture sizes and necessities

The necessities for model social media pictures change recurrently. Our cheat sheet assures that you’re ready to remain forward of the training curve in 2021.

Flint Co Web Image Example

If you happen to design web sites utilizing GoDaddy Web sites + Advertising, integration on social media is baked in. And for those who want slightly assist rising your social networks, GoDaddy Social has your again.

Associated: Easy methods to create a content material calendar

Fb picture sizes

Fb presents all kinds of alternatives for sharing pictures. Though private accounts are typically restricted to profile images and canopy images, operating commercials and utilizing enterprise pages creates much more alternatives for sharing visible content material.

Fb is the hottest of all social media platforms, in line with a examine from (which will probably be referenced all through the rest of this cheat sheet). Fb is primarily utilized by folks ages 25 to 50, making it the right platform for promoting to a wider viewers. For the reason that website is used relatively casually (not like workplace-centered social media platforms like LinkedIn), Fb advertisements are perfect for promoting dwelling items, clothes and present objects.

Picture type Picture dimension
Fb profile image 170 x 170 pixels on desktop

128 x 128 on cell

Fb cowl picture 820px x 312px
Fb content material picture 1200px x 630px
Fb shared hyperlink graphic 1200px x 630px

Facebook profile picture 170 x 170

Facebook cover 820 x 312

Facebook Content Image sizes

Instagram picture sizes

Instagram is known for its visuals, so the platform has very particular tips for what works and what doesn’t when it comes to social media picture sizes. Whereas it’s straightforward to edit your images instantly on the app, for those who’re operating sponsored posts or commercials for Instagram’s world viewers, it’s good to have them already scaled and deliberate earlier than posting.

Instagram is the fourth hottest platform, making it one other nice contender for promoting.

Since its inception, Instagram has change into a large platform for commercials and sponsored companion posts. Instagram is principally utilized by folks ages 26 to 35, making it best for sellers advertising to millennials .

Picture type Picture dimension
Instagram profile image 110px x 110px (min)
Instagram content material picture 1080 x 1080px
Instagram shared hyperlink graphic 1080px x 1920px

110px x 110px (thumbnail)

Instagram Profile Picture 110 x 110

Instagram Content Image sizes

Instagram shared link graphic sizes-2

LinkedIn picture sizes

Having a definite picture on LinkedIn gives the look of a cohesive model, even for those who’re a brand new small enterprise. Guarantee that you’ve all of your bases coated on LinkedIn, together with a profile photograph, cowl picture and shareable belongings for what you are promoting LinkedIn web page.

LinkedIn is exclusive due to its angle. The place social media platforms like Fb and Pinterest are typically geared towards informal posts, LinkedIn is all enterprise, on a regular basis, making it excellent for small retailers seeking to promote business-related provides and/or companies. Notice that LinkedIn customers are primarily within the 36 to 50-plus crowd.

Picture type Picture dimension
LinkedIn profile image 400px x 400px

300px x 300px (firm brand)

60px x 60px (sq. brand)

LinkedIn background/cowl picture 1584px x 396px

1536px x 768px (enterprise cowl picture)

646px x 220px (banner picture for firm pages)

1128px x 376px (hero picture)

LinkedIn private profile/firm picture 1104px x 736px
LinkedIn shared hyperlink graphic 1104px x 736px

Linkedin Profile Picture 400 x 400

Linkedin image sizes for cover, banner, and hero image-2

Linkedin personal profile image sizes

Linkedin shared link graphic sizes

Medium picture sizes

These of us who run articles on Medium ought to perceive the fundamentals of picture sizing on the platform. Have your profile image, background picture, content material visuals and shared hyperlink graphics all arrange earlier than posting to offer your items a cohesive {and professional} look.

Medium permits its customers to publish long-form articles on the subject material of their alternative, offering a singular various to conventional running a blog. Medium primarily hosts an viewers of males ages 26 to 50, making it the perfect platform for advertising to guys who get pleasure from opinion articles.

Picture type Picture dimension
Medium profile image 1000px x 500px (max)

60px x 60px (publication avatar)

Medium background picture 820px x 312px
Medium content material picture 1200px x 630px
Medium shared hyperlink graphic 1200px x 630px

Medium Profile Picture 1000 x 500

Medium background image 1500 x 750

Medium content image sizes-2

Medium shared link graphic sizes

Pinterest picture sizes

Pinterest is a visual-centered platform that emphasizes images and shareability.

If you happen to plan on utilizing Pinterest as a platform for sharing your work, concentrate on getting the board cowl images and expanded pins proper.

These are the visuals that draw the attention most successfully on this platform.

Pinterest is a singular website when in comparison with Fb and Twitter as a result of it depends much less on particular person posting and extra on sharing pins and including them to boards. This platform can be distinctive in its viewers, which consists largely of girls over the age of 35.

Picture type Picture dimension
Pinterest profile image 165px x 165px
Pinterest board cowl picture 222px x 150px
Pinterest expanded pin 236px x scaled top
Pinterest shared hyperlink graphic 735px x 1102px (pin preview)

600px x 600px (board show)

Pinterest 165 x 165

Pinterest Board Cover Image 222 x 150

Pinterest Expanded Pin

Pinterest shared link graphic sizes

TikTok picture sizes

TikTok is a wonderful platform for displaying merchandise briefly to a youthful viewers. Seemingly random merchandise like lash raise kits and reversible octopus plushies have seen astronomical development as a consequence of virality on TikTok. Be sure that your images and movies on TikTok are spot-on and examine the algorithm, and also you’ll be arrange for viral success.

Coming in because the seventh hottest social media platform, TikTok is a HUGE platform for folks of their teenagers and early 20s. Advertisers usually sponsor posts on TikTok from well-known influencers, but it surely’s additionally potential to create a enterprise account to characteristic your individual merchandise.

Picture type Picture dimension
TikTok profile image 200px x 200px
TikTok picture dimension 900px x 300px
TikTok content material picture 1080px x 1920px

1:1 or 4:5 facet ratio (video)

Tiktok profile picture 200 x 200

Tiktok Image Size 900 x 300

Tiktok content image


Tumblr will be likened to a mix of Twitter, Pinterest and Medium. Customers can share their ideas in brief micro-blogs, curate pages with aesthetically pleasing visuals and even craft long-form posts for his or her viewers.

Tumblr hosts a spread of ages throughout its person base, from 18 to 50 years previous. That is seemingly as a result of the location caters to a big selection of pursuits and fanbases. Maintain this in thoughts when researching your promotion choices.

Picture type Picture dimension
Tumblr profile image 128px x 128px
Tumblr header dimension 3000px x 1055px
Tumblr content material picture 500px x 750px

Tumblr Profile Picture 128 x 128

Tumblr header size

Tumblr content image

Twitter picture sizes

Twitter is a majorly text-based platform, however images usually assist seal the deal for likes, feedback and retweets on the platform. Profile footage and headers ought to particularly be spot-on: Be sure that every thing strains up the way in which you need earlier than racking up the followers.

Twitter, which as soon as hosted a really younger age group, is now largely utilized by males ages 26 to 50, with a not-insignificant portion of males over the age of fifty. Twitter can be an efficient platform for small companies seeking to amplify their merchandise/companies to this viewers.

Picture type Picture dimension
Twitter profile image 400px x 400px
Twitter header dimension 1500px x 500px
Twitter shared hyperlink graphic dimension 800px x 418px

1:9:1 facet ratio (video)

Twitter profile picture 400 x 400

Twitter head 1500 x 1500

Twitter shared link graphic sizes

YouTube picture sizes

YouTube is all about visuals, and designing your thumbnails is very important for a profitable video.

Showcase your model’s tone and angle with vivid colours and easy, eye-catching textual content.


YouTube caters to a youthful viewers, with a big portion of their viewership (17%) underneath age 25, and 41% between the ages of 26 and 35. YouTube runs a large promoting operation, with companies both buying advertisements to be performed earlier than or throughout movies, or instantly sponsoring influencers. Very like TikTok, contemplate the potential virality of movies and merchandise when planning to promote on YouTube.

Picture type Picture dimension
YouTube profile image (channel icons) 800px x 800px
YouTube cowl photograph 2560px x 1440px (desktop)

1546px x 423px (net + cell)

YouTube content material pictures 16:9 facet ratio (video)

3840px x 2160px (HD)

YouTube shared hyperlink graphic 1280px x 720px (customized video thumbnail)

Youtube profile picture 800 x 800

Youtube Cover Photo 2560 x 1440

YouTube content image sizes

Youtube shared link graphic sizes

However wait — there’s extra!

The visible facet of social media is at all times evolving. Listed here are some further sources that dig deeper into all of those areas:

Fb assist middle

Instagram pictures

LinkedIn profile image dimensions

LinkedIn Firm Web page picture dimensions

Medium image sizes

Medium Publication Photos

Customizing Your Twitter Profile

Creating Channel Artwork for YouTube

YouTube Video Decision

YouTube Channel Icon Picture

TikTok Assist

If you happen to want further social assist, the specialists at GoDaddy Social will help. We’ll handle your on-line presence so you have got extra time to develop.

This text contains content material initially printed on the GoDaddy weblog by Chris Carfi.


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