Agi Amri’s spirit label designs really feel like a journey by time – mixing the attraction of classic packaging, classical artwork, and a contact of structural magnificence. It’s a pure match, given the Latvian designer and mom of two’s background in structure. Since shifting to graphic design, Agnese has devoted herself to serving to manufacturers create a visible id that stands out on cabinets. Each hand-drawn gin, wine or bottle label she creates is crafted to face the check of time – her “highest intention” as a designer. Right here, we chat to Agnese about her inventive influences, course of, and the nuances of making timeless designs for the spirit business.
Identify: Agnese Sirmā
99designs deal with: Agi Amri
Location: Latvia
Speciality: Spirit Label Design
Who’re you and what business do you specialize in?
I’m Agnese. I’m a mom of two superior youngsters and have been doing graphic design freelancing for the final 10 years or so. Earlier than that I used to be an architect, however that proved to be unimaginable to mix with elevating a household. I’ve all the time beloved drawing and graphic design got here straightforward to me. It began as a passion and it’s nonetheless an superior passion the place I can discover my creativity.
I focus on timeless, hand-drawn logos and labels for every kind of companies, however largely dedicating my time to spirit label design.
Why did you select to specialize in spirit label design?
I can’t say I significantly selected to specialize – it simply got here naturally I suppose. I did one label, then one other, then extra shoppers got here after seeing my work in my portfolio. I get pleasure from making every design distinctive, discovering new methods and new sources of inspiration for every shopper.
What design traits are shaping your business proper now?
I feel traits are fleeting. The design must look superb and stand any check of time, not essentially observe a “pattern”. The historical past of arts is a big affect in my very own work, which is why I wish to name my type “timeless”.
I spend hours taking a look at outdated labels, jars, packaging, books and journals. I additionally scroll by Pinterest and take a look at the structure and portray in any metropolis I’m going to. I admire the authenticity of art work of various cultures created in a time with out computer systems, and their inventive parts, flawless composition and detailing.
What’s one current challenge you’re actually pleased with, and why?
Whereas there have been some thrilling newer ones, I really feel like I actually admire and am pleased with those which have developed and are persevering with to evolve over years of collaboration with superior shoppers. Their product vary grows and every new design is an addition to beforehand made ones, making a form of superb ensemble which I couldn’t have foreseen or imagined a yr and even 5 years earlier than, once I began on them.
Mc Clintock Distilling, Dismal Concord Distilling, Roots and Leaves, Honey & the Bees and Blenheim Park, who lately began a brand new line of spirits and infusion kits along with their superb beauty line earlier than.
What’s your favorite factor about designing for this business?
My favorite factor about designing for distilleries and wineries is the vary of merchandise and the chance to form your entire model by growing that first label with its personal distinctive look and vibe. I additionally get to discover and have enjoyable designing and drawing inspiration from every part – from industrial type, to classicism, artwork nouveau and every part in between.
What’s the most effective skilled recommendation you’ve ever acquired?
To work on every challenge as if it was your individual product – your individual enterprise. I discover it actually modifications the way in which I design if I ask myself this query every time I start: How would I need it to look? And everyone knows we do the most effective work if we’re doing it for ourselves.
What’s inspiring you in the mean time?
My newest inspiration is folklore, significantly Latvian nationwide artwork historical past, ornaments and parts. I’m taking part in our folks dance teams’ fiftieth anniversary this yr and likewise serving to with the design of presentation supplies. I feel pagan and nationwide cultures of any nation are one thing I’ll analysis in additional element. They maintain plenty of inspiration for designs that is probably not so overused. Timeless!
Final e book / sequence / film you watched and would you advocate it?
The final film I can extremely advocate was the animated Latvian movie “Movement” that gained the Oscar this yr. It’s heartfelt, touching and relatable even with none dialogue. It stays with you, in order that’s one thing particular.
Describe your design type in a single phrase?
In a single phrase…timeless.
