Chris Adams, the Chief Gross sales Officer at Scorpion Design, 
has spent the final 20 years with totally different firms and has been a a part of a number of acquisitions throughout this time. Every time there was an acquisition, a brand new gross sales methodology has been carried out from the mum or dad firm. These methodologies all have related traits:
- Maintain the shopper in focus
- Ask questions to higher perceive the shopper
- Determine the right way to get the shopper from the place they’re to the place they wish to be
Chris, after taking on the CSO place, determined he wanted one thing totally different. He wanted a solution to combine his new hires into the Scorpion Gross sales workforce. After speaking to the gross sales workforce he was left with 2 choices, prepare the brand new hires on the present gross sales methodology or begin contemporary. Chris took the two methodologies and put them to a rubric and in the end selected Hole Promoting.
What was totally different with a Gross sales Progress Firm, it was about sellers pondering and being engaged and ensuring that they didn’t simply undergo a bunch of questions and solutions. I got here to Scorpion and I take into consideration the place our salesforce was and I’m like, “okay if I don’t suppose that I can get these model new sellers over to that different promoting methodology, let me discover one thing that’s simple to implement that has a extremely good observe document – and thru all of our vetting, we discovered that Hole and A Gross sales Progress Firm as a associate was one of the best match.
When requested what probably the most rewarding a part of the job was Chris instructed us – Teaching folks and seeing folks develop and get higher.
What I actually favored with ASG and Keenan particularly we have been very nicely aligned in that we might make the toughest factor that I’ve to do a neater factor. We must plant these seeds and problem folks to begin to suppose in an effort to develop and in flip I get to do extra of the factor that makes me most blissful which is watch folks develop and watch them get higher.
What’s modified for the reason that coaching for Scorpion?
- Re-energized Gross sales Group
- Elevated Promoting Enthusiasm
- Elevated Essential Pondering
- Greater Buyer Engagement
What separated Hole Promoting and A Gross sales Progress Firm from the others?
Folks simply sometimes facilitate, They don’t prepare for folks to truly get higher, they’re “I’ve come, I’ve delivered the message, Hopefully they acquired it” – they usually transfer on. I didn’t really feel that manner. There was nothing robotic concerning the strategy. It was within the second. Real. It was a type of issues the place you might establish with it. It felt very personalised. You may inform from the very starting that his intent was for folks to be taught, for folks to get higher. That was very nice as a result of I felt like he wasn’t going to only pull up quick and let folks get away with issues, he wasn’t going to let folks simply verify themselves out of the method.
Should you or your group are going through related points, click on right here to schedule a discovery name with our gross sales workforce to be taught if we may help you implement a brand new gross sales technique.
