Teradata Acknowledged as a Chief within the 2022 IDC MarketScape


Jun 6, 2022 | San Diego

Teradata’s linked multi-cloud information platform, Vantage, helps manufacturers acquire a deep understanding of their prospects & drives optimum buyer expertise (CX) by means of real-time decisioning

Teradata (NYSE: TDC) as we speak introduced it has been named a ‘Chief’ within the IDC MarketScape: Worldwide Buyer Information Platforms (CDPs) Targeted on Information and Advertising and marketing Operations Customers 2022 Vendor Evaluation (doc # US48858321, March 2022). Teradata Vantage – the corporate’s flagship multi-cloud information platform – empowers enterprises to activate their first-party information by means of the identification and assortment of buyer interactions to find buyer behaviors and insights.

The IDC MarketScape report examines the capabilities and go-to-market methods of a dozen CDP distributors who focus totally on customers in advertising and marketing know-how and operations, information science and analytics, IT, information operations, and privateness and compliance.  Firms are positioned in one of many following classes – Leaders, Main Gamers, Contenders and Individuals.

“Our aim for CDP analysis is to allow patrons to undertake this important know-how and its advantages, which permits manufacturers to enhance buyer expertise by enabling a whole view of shoppers throughout all channels and contact factors, stated David Wallace, analysis director, Buyer Intelligence and Analytics, IDC.  “As a Chief on this IDC MarketScape, Teradata can ship the 360-degree view and buyer insights for manufacturers transferring to a contemporary, digital-first enterprise technique.”

In accordance with the 2022 IDC MarketScape, by leveraging Vantage to develop and interact their prospects “…the highest three challenges that Teradata prospects are fixing are establishing a 360-degree view of the client, managing buyer information, and bettering buyer analytics. Massive enterprise prospects, significantly within the monetary providers, retail, and telecom industries, ought to take into account Teradata a powerful alternative.”

“It’s an honor to be named a Chief within the IDC MarketScape for buyer information platforms targeted on information and advertising and marketing ops customers, particularly in opposition to the backdrop of unprecedentedly excessive expectations for excellent buyer experiences,” stated Jacqueline Woods, Chief Advertising and marketing Officer at Teradata. “With digital experiences turning into the first means for manufacturers to succeed in and interact shoppers – and with continuously evolving privateness legal guidelines reshaping the digital panorama – Teradata has positioned itself because the CX information platform for the longer term with first-party information assortment, real-time analytics, and information compliance and safety capabilities.” 

Digital Id Administration

Immediately’s shoppers have come to count on seamless buyer experiences and customized model interactions, particularly through digital channels. COVID-19 upped the ante as prospects had been pressured to transact on-line. Nevertheless, third-party cookies used to trace web site guests and assist personalization are more and more being blocked by the key browsers attributable to new privateness legal guidelines and laws. Firms reliant on this know-how to know the behaviors of shoppers will now not be capable to personalize experiences, optimize promoting, or handle buyer journeys throughout channels and over time.

To deal with this information assortment hole and ship the customized model experiences prospects count on, Teradata and its long-standing companion Celebrus – the world’s solely first-party, real-time, enterprise-class information seize and contextualization resolution – have collaborated to assist manufacturers clear up their most urgent CX challenges at scale and in real-time.

Teradata + Celebrus

Celebrus’ prompt information seize resolution permits the capturing and contextualizing of buyer interplay information throughout all digital channels. The corporate has been a strategic companion of Teradata’s for greater than 12 years, giving joint purchasers across the globe the flexibility to know their prospects in unbelievable element. 

“Present digital options available on the market are failing to assist manufacturers to create optimum buyer experiences based mostly on first-party information. Capturing and making sense of digital buyer information is troublesome, and third-party cookie deprecation is barely exacerbating the issue,” stated Invoice Bruno, Chief Govt Officer at Celebrus. “With Teradata and Celebrus, manufacturers are capable of establish and accumulate information from buyer interactions in actual time, giving manufacturers a deeper understanding of their prospects to allow them to make extra knowledgeable selections and create higher buyer experiences, immediately.”

Celebrus feeds individual-level digital interplay and expertise information into the pre-built and in depth Vantage buyer expertise information mannequin, which captures and organizes the info in close to actual time (i.e., milliseconds). Teradata’s highly effective analytics engine permits for at-scale processing of this digital information to uncover behaviors and insights. The actual-time capabilities of Vantage allow contextual decisioning and motion whereas a person is dwell on a digital channel, and with the broader integration of Vantage throughout the advertising and marketing know-how ecosystem, further CX use circumstances that drive bottom-line enterprise worth turn into a actuality.

Study extra about Teradata and Celebrus.

Click on right here for extra details about Teradata’s management place within the IDC MarketScape: Worldwide Buyer Information Platforms Targeted on Information and Advertising and marketing Operations Customers 2022 Vendor Evaluation.

About Vantage

Teradata Vantage is the linked multi-cloud information platform for enterprise analytics that helps, at scale, enterprise information and analytics use circumstances that allow a holistic, 360-degree buyer view and complicated insights that may be pushed into real-time contextual motion so manufacturers can develop their enterprise.

About IDC MarketScape

IDC MarketScape vendor evaluation mannequin is designed to offer an outline of the aggressive health of ICT (info and communications know-how) suppliers in a given market. The analysis methodology makes use of a rigorous scoring methodology based mostly on each qualitative and quantitative standards that leads to a single graphical illustration of every vendor’s place inside a given market. IDC MarketScape gives a transparent framework by which the product and repair choices, capabilities and techniques, and present and future market success elements of IT and telecommunications distributors could be meaningfully in contrast. The framework additionally gives know-how patrons with a 360-degree evaluation of the strengths and weaknesses of present and potential distributors. 

Teradata is the linked multi-cloud information platform for enterprise analytics firm. Our enterprise analytics clear up enterprise challenges from begin to scale. Solely Teradata offers you the pliability to deal with the huge and blended information workloads of the longer term, as we speak. Study extra at Teradata.com.


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