Darya Pourshasb, Spotify‘s Director, Premium Content material Technique, since 2018, has joined blockchain-based music funding platform, Royal.
Pourshasb joins Royal as Head of World Artist & Label Partnerships, and can oversee artist relations and music partnerships on the firm.
Royal tells MBW that Pourshasb will probably be centered on bringing quite a lot of artists to the platform “from impartial artists to icons”.
Royal, co-founded by Justin Blau, aka musician and producer 3LAU, launched final summer season, and goals to allow fractional music possession by means of its personal model of NFTs.
The corporate raised $55 million in a funding spherical led by Andreessen Horowitz (a16z) in November, which additionally attracted funding from artists like The Chainsmokers, Nas, Logic, Stefflon Don, Kygo, Joyner Lucas and Disclosure.
In January, Royal let followers put money into hip-hop legend Nas’s music on the platform by shopping for shares within the royalties earned from streaming for 2 of his tracks.
Final month, Diplo turned the subsequent famous person artist to workforce up with Royal to promote shares in his streaming royalties.
Previous to working at Spotify, Pourshasb was the VP of World Associate Growth at Sony Music Leisure in New York, and held varied roles on the main over the span of six years.
Between December 2015 and January 2018, Pourshasb was Senior Director, Government Workplace & Company Technique at Sony Music, and served as Director, Government Workplace & Company Technique previous to that.
“Having seen the business from each the label and streaming facet, I’m very excited by corporations which can be actually additive and develop the pie relatively than take a lower from current gamers.”
Darya Pourshasb
Talking to MBW, Darya Pourshasb mentioned: “Having seen the business from each the label and streaming facet, I’m very excited by corporations which can be actually additive and develop the pie relatively than take a lower from current gamers.
“I’m additionally very enthusiastic about options that purpose to repair a creator financial system that continues to be damaged.
“Royal does precisely that with artists opening up music possession to followers – creating a brand new income stream and permitting for a deeper reference to superfans and new audiences. This finally affords worth for everybody concerned, from streaming companies and labels to, in fact, artists and followers.
Added Pourshasb: “Because the Head of World Artist & Label Partnerships, I’ll be chargeable for overseeing artist relations and our music partnerships. Since January, six unimaginable artists, together with Nas, Diplo, and Tritonal, have dropped music on Royal and shared possession with followers.
“My major goal is to proceed increasing this artist roster whereas additionally creating win-win partnerships throughout the business. Constructing off some nice early momentum, I’ll be seeking to convey quite a lot of artists to the platform, from impartial artists to icons that span musical genres and markets.”
“We’re actually excited she selected to affix us at Royal — it’s a testomony to the promise of fan-held music possession.”
Justin Blau
Justin Blau mentioned: “Darya involves us from Spotify and Sony Music, and due to this fact brings deep experience in each streaming music and document labels.
“She understands the varied vary of wants and is in place to type partnerships that profit everybody.
“We’re actually excited she selected to affix us at Royal — it’s a testomony to the promise of fan-held music possession when people who find themselves deep within the music business are driving this new strategy mainstream.
