Longtime Spotify exec Paul Smith has exited his position as Director, World Head of Worldwide Licensing on the streaming firm.
The veteran music government has joined Google as Managing Director, YouTube Music, APAC, which he revealed in a LinkedIn publish this week.
At Spotify, in line with Smith’s LinkedIn profile, he was liable for driving the corporate’s international enlargement throughout new market launches by means of industrial licensing partnerships with each native and international rights holders.
A few of these 100-plus markets embody South Korea, India, Vietnam, Thailand, Russia, South Africa and Israel.
The Singapore-based exec additionally says he was liable for “main a crew of business professionals, directing the industrial and strategic strategy throughout business rights holders to assist totally localised worth propositions.
Previous to Spotify spent a 12 months as VP, Enterprise Affairs & Label Relations at MixRadio.
There, in line with his LinkedIn profile, he performed a job in LINE Corp’s acquisition of Microsoft’s ‘MixRadio’ leisure proposition.
He additionally spent a 12 months at Microsoft as Director, World Head of Main Label Relations.
In that, position, he says that he led the industrial and strategic improvement of Microsoft’s relationships with main document labels and different vital business rights holders.
Earlier than working at Microsoft, Smith labored at cell expertise agency Nokia for over seven years in varied senior roles label relations roles.
He was largely just lately
Smith initially joined Nokia in 2006 as World Head of New Markets, Music.
The veteran music exec’s expertise additionally included a 12 months at Sanctuary Data Group as a Enterprise Growth Supervisor between 1999 and 2000
He additionally spent 4 years at Common Music Group as a Senior Nationwide Accounts Supervisor between 1995 and 1999.
“We’ve got skilled large development in each our promoting and subscription companies world wide, together with APAC.”
Lyor Cohen, YouTube
In assertion, YouTube’s World Head of Music Lyor Cohen, mentioned: “We’re excited to welcome Paul to leap into the YouTube crew on this 12 months of the Tiger. We’ve got skilled large development in each our promoting and subscription companies world wide, together with APAC.
“Paul has joined our crew at an thrilling second when innovation is occurring throughout APAC with new monetisation choices for creators and new methods of servicing our viewers, and can proceed to construct upon {our relationships} within the area.”
“Having been within the area for years, I’ve witnessed the unimaginable development of YouTube’s music companies right here in APAC.”
Paul Smith
Paul Smith, added: “Having been within the area for years, I’ve witnessed the unimaginable development of YouTube’s music companies right here in APAC.
“I’m honoured to have the ability to be part of and study from a tremendous crew of colleagues at YouTube, and get to know and contribute to the way forward for the quickest rising music platform.
“Our artists and creators throughout the area are already constructing on their success tales world wide, and I sit up for working intently with our companions and creators to assist them speed up the expansion.”
Music Enterprise Worldwide