Saban Music Group has launched Saban Music Latin.
The music leisure firm has additionally appointed govt Alejandro Reglero because the Head of Saban Music Latin, taking over the position of EVP and Normal Supervisor.
Reglero will spearhead A&R, advertising and marketing, and operations for the newly shaped division.
He’ll report back to Gustavo Lopez, CEO of Saban Music Group.
Reglero brings over 25 years of “hit-making success for a few of Latin music’s most outstanding artists”, says Saban.
He spent the previous decade at Sony Music US Latin, serving as its Vice President of A&R.
All through his profession, he has labored with Latin stars akin to Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Kany Garcia, Carlos Vives and Gloria Estefan.
Saban says its dedication to Latin music by the Saban Music Latin enlargement consists of signing extra acts to its 360 mannequin, strategic artist partnerships, publishing, branding, gaming, NFTs and different key verticals.
The founding of Saban’s latest division marks the corporate’s newest transfer into Latin music.
In November 2021, the corporate entered the ultimate phases of the yr with a Latin hit with Don Omar’s Se Menea, carried out with Nio García, which turned the most-added music on US Latin radio on the time (November 19), in response to Saban citing Nielsen information.
The Reggaeton star additionally inked a multi-year partnership with the Los Angeles-based firm in September 2021.
“At Saban Music Group, we’re pushed by artist growth, in the beginning.”
Gustavo Lopez, Saban Music Group C.E.O.
Gustavo Lopez, Saban Music Group C.E.O. mentioned: “At Saban Music Group, we’re pushed by artist growth, in the beginning.
“It is necessary for us to strengthen our group with the trade’s greatest, and Alejandro is precisely that.
“Alejandro checked all of these packing containers after which some.”
“We’re centered on A&R and prepared to assist artists accomplish their objectives.”
Alejandro Reglero, added: “I’ve the identical spirit and enthusiasm for locating and cultivating new artists that Haim Saban, Gus, and the whole SMG group do.
“I’m honored to hitch Gus and Haim on this pivotal transfer in my profession to proceed to bolster the SMG model. I perceive the imaginative and prescient Saban Music Group has for the long run, and it aligns with my very own.
“We’re centered on A&R and prepared to assist artists accomplish their objectives by offering as many instruments as potential to make sure success worldwide.
“I stay up for getting began.”