Meal deliveries in Vietnamese cities usually take lower than half an hour, however grocery deliveries are lagging behind, generally taking as much as two to 3 hours, says Rino founder Trung Thanh Nguyen. By making a vertically-integrated logistics infrastructure centered round “darkish shops,” or shops arrange for order achievement solely, Nguyen says Rino can lower grocery supply occasions down to simply 10 minutes. The startup, which can launch this month in Ho Chi Minh Metropolis, introduced at the moment it has raised a $3 million pre-seed spherical from World Founders Capital (GFC), Sequoia Capital India, Venturra Discovery and Saison Capital.
After a wider public launch in March 2022, Rino (which stands for “proper now”) plans to develop rapidly, first in Ho Chi Minh Metropolis’s most densely-populated areas, then in Hanoi.
Earlier than beginning Rino, Nguyen was a part of the founding staff and chief working officer of Baemin Vietnam, one of many nation’s largest meals supply apps. Earlier than that, he served as Seize Vietnam’s head of GrabBike and GrabExpress.
When requested why he needed to deal with grocery deliveries after Baemin, Nguyen advised TechCrunch that the fast adoption of meals deliveries in Vietnam “created a transparent roadmap for the groceries phase.”
“4 years in the past, meals supply in Vietnam was gradual. Meals took as much as an hour to succeed in prospects, which meant that people needed to get used to planning meals upfront,” he mentioned. “As soon as the platforms decreased it to beneath half-hour, client habits modified rapidly and the sector as an entire had a possibility to develop greater than 10-fold inside a really quick time.”
Nguyen believes grocery deliveries will observe the identical tempo. Adoption of grocery deliveries elevated throughout COVID-19 lockdowns in Vietnam final yr, and have turn out to be a daily a part of client buying habits, he mentioned. “Prospects are prepared, however current supply choices together with retail chains or third-party platforms who ship on behalf of outlets are both too gradual or unreliable.”
Rino plans to chop that point down by proudly owning its stock, bought instantly from suppliers, and integrating its personal darkish shops into its logistics infrastructure. So as to make deliveries in such a short while, Nguyen mentioned Rino will divide every of its cities into service zones with a radius of 1 to 3 kilometers. Every zone could have a devoted darkish retailer owned and operated by Rino, with last-mile deliveries carried out in batches by its personal fleet of riders.
In a ready assertion concerning the funding, Saison Capital accomplice Chris Sirise mentioned, “The short commerce panorama has benefitted from everlasting positive factors as customers of all demographics proceed to depend on e-commerce choices even after COVID-19 lockdowns taper off. What we’ve seen from the founding staff main as much as the launch reaffirms what we’ve seen from Trung all through his time spearheading progress at Baemin Vietnam and Seize—excessive caliber trade leaders who not solely have the insights required to guide the market but additionally the native know-how wanted to really cater to native wants.”