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HERZOGENAURACH, Germany — Sports activities firm PUMA and international leak-proof attire firm Modibodi® have teamed as much as launch a spread of leak-free interval underwear and activewear, created to assist girls keep snug and energetic throughout their interval while making a optimistic environmental impression.
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PUMA along with Modibodi believes that everyone who needs to take part in train or sport needs to be given the chance to remain energetic and play, fueling the motivation behind PUMA x Modibodi’s unique international partnership beneath the “She Strikes Us” platform.
“Even within the 21st century, durations and leaks nonetheless forestall girls from taking part in sports activities. Research have revealed that ladies’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Moreover, the single-use plastic from disposable merchandise can proceed to pollute the atmosphere for lots of of years,” mentioned Erin Longin, World Director Run/Prepare at PUMA. “As a worldwide model, we felt it necessary to do our half to handle this challenge. The PUMA x Modibodi collaboration permits girls to remain energetic, with out having to fret about leaks, whereas lowering their month-to-month waste from interval merchandise.”
Disposable merchandise pollute the atmosphere and are costlier long run than their reusable, sustainable counterparts. The PUMA x Modibodi assortment is designed to be reused and replaces the necessity for disposable pads, liners and tampons, while guaranteeing girls can keep extraordinarily snug, odor free and shielded from all leaks (not simply durations). Modibodi’s proprietary Modifier Expertise™ achieves this by means of its tender high layer, fabricated from merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre center layer, that locks away fluid and odor, and an extra waterproof safety within the backside layer.
“No lady ought to have to sit down on the sidelines of life as a result of they’ve their interval or bladder leaks,” mentioned Kristy Chong, CEO and Founder, Modibodi. “We’re thrilled to launch this assortment with PUMA and collectively normalize menstruation and sort out the stigma that girls can’t be energetic on their durations or when experiencing any of life’s leaks.”
As a part of the launch, PUMA and Modibodi will work with PUMA’s She Strikes Us charity companion, Ladies Win, to donate a bundle pack of 5 briefs to 500 women and girls in want. This five-pack bundle covers an individual for his or her month-to-month cycle and can final for as much as 4 years to permit the particular person to confidently take part in sport and life with out life’s leaks getting in the best way.
The primary PUMA x Modibodi energetic underwear assortment will likely be obtainable in Could 2022 in chosen shops and on-line at puma.com and modibodi.com.
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*Observatory for Sport in Scotland (OSS) https://oss.scot/sport-participation-in-scotland-trends-and-future-prospects/
PUMA
PUMA is likely one of the world’s main sports activities manufacturers, designing, creating, promoting and advertising and marketing footwear, attire and equipment. For greater than 70 years, PUMA has relentlessly pushed sport and tradition ahead by creating quick merchandise for the world’s quickest athletes. PUMA provides efficiency and sport-inspired way of life merchandise in classes reminiscent of Soccer, Operating and Coaching, Basketball, Golf, and Motorsports. It collaborates with famend designers and types to carry sport influences into avenue tradition and style. The PUMA Group owns the manufacturers PUMA, Cobra Golf and stichd. The corporate distributes its merchandise in additional than 120 nations, employs about 14,000 individuals worldwide, and is headquartered in Herzogenaurach/Germany.
MODIBODI
Based in 2013, Modibodi® is Australia’s authentic leak-proof attire model, designing underwear, swimwear, energetic put on, maternity put on and reusable nappies to exchange disposable hygiene merchandise and provide a sustainable answer to handle durations, incontinence, discharge, breast milk leaks, sweat and extra. Modibodi is heat, genuine and human. We assist individuals with all types of leaky our bodies get on with their lives. We’re plain talking and taboo breaking. We’re snug in our personal pores and skin and never embarrassed to speak about leaky our bodies – as a result of they’re a part of life. We provide a spread of merchandise and sizes throughout our three manufacturers: Modibodi®, Modibodi RED for tweens and teenagers, and Modibodi Males to handle incontinence, sweat and chafing. Our Modibodi leak-proof merchandise have been scientifically examined and confirmed to soak up fluid, resist odour, and maintain you dry, due to the model’s patented expertise which retains you feeling snug and assured and reduces the impression on the atmosphere. Modibodi is dedicated to sustainability and social impression, serving to finish interval poverty and normalising conversations about durations and leaks by means of schooling and supporting individuals in want globally. To this point, Modibodi has offered thousands and thousands of clothes worldwide, saving billions of single-use disposable hygiene merchandise reminiscent of pads, liners and tampons from ending up in landfill.
Altering the world needs to be as straightforward as altering your underwear. Waste-free, leak-free, worry-free safety.
View supply model on businesswire.com: https://www.businesswire.com/information/house/20220301005090/en/
Contacts
PUMA
Gudrun Cämmerer
Teamhead World PR
gudrun.caemmerer@puma.com
Cellphone +49 173 2199376
Modibodi
Lucy Lamming
PR & Partnerships Lead
lucylamming@modibodi.com
Cellphone +61 403 562 993
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