All the things feeds into the shopper expertise, and that potential to satisfy and exceed buyer expectations is what distinguishes us as neighborhood bankers.
“All in.” That phrase echoed all through ICBA LIVE this 12 months, and it’s an expression that I’ve totally embraced. As a result of it’s greater than a saying; it’s a rallying cry for neighborhood bankers. Being all in means we put the wants of our prospects and our communities first, in three distinct methods:
The place I’ll Be
We now have our ICBA Capital Summit in Washington, D.C., the primary week of Could, after which I’ll be attending the Mississippi Bankers Affiliation Conference and the Louisiana Bankers Affiliation Conference later within the month.
- We design “wow” moments. All the things feeds into the shopper expertise, and that potential to satisfy and exceed buyer expectations is what distinguishes us as neighborhood bankers. We continually ask ourselves how we will get to sure for our prospects, not taking no for a solution. That resilience creates moments of buyer shock and delight—once we assist them notice their goals by going that further mile.
- We help our prospects’ monetary life tales. A neighborhood banker is on a journey with their buyer, by way of the ups and downs of life. For instance, an agricultural farmer could have one season of excellent and productive crops and a drought within the subsequent one, leaving them in want of a unique kind of financial institution help. Being a neighborhood banker implies that we’re not this expertise as a single season. We see it as a full cycle. The connection we’ve created presents us the chance to help that buyer by way of the nice and the dangerous, the difficult and the simple, and to satisfy their wants based mostly on the place they’re on their path.
- We create a tradition of connection. In a neighborhood financial institution setting, you see first-hand that banking just isn’t about transactions however concerning the individuals behind them. While you get a direct name from somebody in your neighborhood who has a query or wants your help, you may have a want to hold the request during to its pure conclusion. As a result of it’s not only a name; it’s a relationship. That keenness stems from the tradition, coaching and views inside the financial institution. It’s who we’re as neighborhood bankers.
This “all in” philosophy demonstrates exactly what it means to be a neighborhood banker. The truth is, as we dive into this month’s problem and skim the tales of the standout banks which are this 12 months’s high performers, one frequent thread arises: They’re all in—for his or her groups, their prospects and their communities.
And at ICBA, we’re all in for you. We’ll proceed to advance our mission in advocacy, schooling and innovation to make sure communities nationwide have entry to neighborhood bankers: the bankers who will likely be all in for them.
Rebeca Romero Rainey
President and CEO, ICBA
Join with Rebeca @romerorainey
(function(d, s, id){
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) {return;}
js = d.createElement(s); js.id = id;
js.src = "https://connect.facebook.net/en_US/sdk.js";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));
