Methods to Grasp Social Media: Consistency


As probably the most adopted CFA charterholder on LinkedIn, Eric Sim, CFA, has expertly leveraged social media to join with different professionals, construct his private model, and advance his profession. Within the Methods to Grasp Social Media collection, tailored from his current ebook Small Actions: Main Your Profession to Huge Success, Sim shares some important classes on easy methods to make social media be just right for you.

Your inner model is actually what folks in your organization take into consideration you. It’s normally set in stone inside your first 12 months on the job.

Whether or not your colleagues initially view you as resourceful, artistic, ineffective, or ineffective, it’s troublesome to alter their minds when you develop into a longer-term worker. Whereas there’s little you are able to do in your day job to spice up your inner model, it’s nonetheless attainable to shift inner perceptions by altering your exterior model by means of the strategic use of social media, particularly LinkedIn.

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My boss and I as soon as attended a gathering with an essential consumer in China whose firm was planning to listing shares on the inventory trade. My supervisor knew the consumer revered college lecturers, so he launched me as “Professor Sim.” The consumer laughed at first as a result of he didn’t assume a senior banker would have the time and inclination to show, however my boss then requested me to offer the consumer my college enterprise card. I used to be stunned that he even remembered my second job as a instructor as a result of he was so busy chasing banking offers, but it surely was on the high of his thoughts when he launched me.

This goes to indicate that your exterior actions, which you’ll promote by way of LinkedIn or different social media, can affect your inner standing.

LinkedIn is a strong software that may change the course of your profession, so it’s excellent for constructing each your exterior and inner manufacturers. For instance, when you’ve given a profitable speech exterior of labor, you possibly can publish about it on LinkedIn to develop your model externally. Then your colleagues who observe you on LinkedIn will learn about your discuss, which provides your inner model a pleasant increase.

However don’t simply have a LinkedIn technique, have a social media technique. Beneath are three small actions you possibly can take to enhance the way you strategy social media as knowledgeable.

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Technique 1: Use LinkedIn as Your Engine to Drive Different Channels

Consider LinkedIn because the highly effective engine that drives your branding on social media. LinkedIn permits you to write longer, extra thought-provoking items that may get your model extra recognition over time. So once you’ve developed a subject that may curiosity your followers, publish about it on LinkedIn first.

After LinkedIn, you possibly can tweak the publish and share it throughout different related social accounts. You may generally additionally share your LinkedIn publish with mates by way of messaging apps. Job and enterprise alternatives can doubtlessly come from any platform.

I turned a lecturer at a Hong Kong college in 2016 as a result of an ex-colleague from a US financial institution noticed my Fb publish a few discuss I’d given at Cambridge College. She contacted me on behalf of her professor buddy, who was on the lookout for a finance skilled who knew easy methods to train. I then met the professor for espresso, and subsequent factor I knew I used to be made an adjunct affiliate professor to show finance and communications.

Technique 2: Make Your Profile Constant Throughout All Platforms

It’s essential to have a constant private model in your offline life. You must also be constant when establishing your social profiles. Many individuals have a proper headshot photograph for his or her LinkedIn profile, and use a extra informal profile picture for Instagram. Whereas that’s a well-liked strategy, when you actually need to construct your model rapidly by making it simply identifiable and constant, I like to recommend utilizing the identical high-quality skilled photograph for all of your channels.

I additionally use the identical title, “banker, lecturer, speaker, author,” throughout my profiles on LinkedIn, Instagram, Clubhouse, Fb, Twitter, Telegram, WeChat, and WhatsApp. If conversations begin on LinkedIn after which transfer to Telegram, for instance, my new connections expertise a seamless transition with out questioning whether or not they’re nonetheless speaking to the identical particular person.

One other good cause to remain constant: The road between informal {and professional} relationships is changing into blurred, so a lot of your connections will see you on a number of platforms. Your Instagram buddy might develop into your colleague and even your boss at some point, and your consumer or supervisor might finally develop into your Instagram follower. In the meantime, HR folks and hiring managers might attempt to examine all of your profiles, not simply LinkedIn, earlier than interviewing you, and it’s best to give them a constant impression.

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Technique 3: Converse the Native Language of Every Platform

Whereas it’s essential to maintain your social profiles constant, you might want to tweak the content material of your posts in keeping with the native language of every platform. Right here’s how I adapt my posting type on a few of the essential social networks.


You need to use skilled language, add worth to readers, and inform a very good story. Writing both lengthy articles or quick posts is okay, and it’s normally greatest to incorporate a related picture alongside your textual content.


If a subject has carried out effectively on LinkedIn and can be related to my Fb mates, I’ll publish it on Fb. I don’t publish something too technical on Fb. It’s greatest to shorten the publish and use a extra private and informal tone.


Your textual content must be even shorter on Instagram — one or two sentences is normally sufficient — as a result of the photographs are the main focus. When my LinkedIn posts have highly effective photos that need to go on Instagram, I attempt to use them. After I spoke at a CFA Institute occasion in Bahrain, I posted some enjoyable photographs of my journey on Instagram alongside some fast ideas (“strive the native meals, go to the nationwide museum”) on easy methods to interact with an viewers in a brand new nation. My LinkedIn publish about the identical discuss was for much longer and extra formal, so I revered the native languages of each platforms.

In fact, no matter you write, it’s essential to jot down it effectively. And the way to do this would be the topic of the following installment of the Methods to Grasp Social Media collection.

For extra recommendations on social media and profession growth don’t miss Small Actions: Main Your Profession to Huge Success, by Eric Sim, CFA, and his co-author Simon Mortlock.

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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially replicate the views of CFA Institute or the writer’s employer.

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Eric Sim, CFA

A key opinion chief on LinkedIn, Eric Sim, CFA, is the writer of the ebook Small Actions: Main Your Profession to Huge Success. He based the Institute of Life with a mission to coach younger professionals to achieve success at work and in life. Beforehand, when based mostly in Hong Kong, Sim served as a managing director at UBS Funding Financial institution and an adjunct affiliate professor of finance at HKUST. Take a look at his visible CV and its notable failures right here.

Simon Mortlock

Simon Mortlock is a author and editor, and an skilled in producing B2B and B2C content material throughout a variety of digital channels. He focuses on employment-related subjects, and at present works as a content material supervisor at eFinancialCareers (eFC), a number one careers web site for the monetary providers sector.


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