Media intelligence startup Truescope has raised $6.2 million forward of a push into the US market.
The spherical was led by Sydney VCs Investible and Jelix Ventures, with extra assist from non-public traders.
The funds will likely be used to launch and assist Truescope’s United States market entry and speed up engineering and know-how improvements within the cloud-based SaaS platform’s pipeline.
Trade veterans John Croll and Michael Bade launched their Sydney-based startup in mid-2020. Truescope makes use of machine studying to help company communications groups keep on high of breaking information throughout all media varieties after which establish points, pretend information, and tendencies in actual time.
Initially kicking off in Singapore, with plans to launch in Australia just a few months later, the enterprise as an alternative pivoted to New Zealand, the enterprise now has greater than 250 company and authorities purchasers.
The US will likely be its third market and Croll mentioned they’re now seeking to put boots on the bottom in North America.
“The Truescope platform was constructed after we recognised a chance to assist manufacturers take higher benefit of communications know-how,” he mentioned
“We’re hiring a incredible workforce within the US with a wealth of trade expertise, and this issue, coupled with the neatest media intelligence platform out there, means we’re excited to make a distinction to the communications trade.
“Now to have this assist from the calibre of traders that we do, we all know that our technique stacks up and we’re on monitor to being one of many main media intelligence SaaS platforms globally.”
Jelix Ventures CEO Andrea Gardiner mentioned Truescope is in contrast to any enterprise within the media intelligence house.
“We’re delighted to be partnering with John and Michael and we look ahead to following their success of their mission to raised inform communications all over the world,” she mentioned.
The enterprise now operates in Singapore, New Zealand, and the US, with its improvement workforce based mostly in Australia.
