Made in America, GoDaddy’s documentary sequence showcasing the resilience and willpower of extraordinary entrepreneurs is again with season 4, highlighting some thrilling entrepreneurs in America’s Allure Metropolis — town of Baltimore.
Steeped in historical past, Baltimore is a thriving neighborhood that honors the previous whereas retaining a eager eye on the long run. And, with about 7 microbusinesses per 100 individuals at metropolis middle and metro ranges (in comparison with 3 per 100 individuals), Baltimore has an equally-vibrant entrepreneurial scene.
“Baltimore is the very best American metropolis as a result of we symbolize the true spirit of this nation that you simply don’t surrender, that you simply hold combating, that you simply push, you pull everybody forward to be the higher you,” says Baltimore Mayor Brandon Scott.
Made in America is created alongside our social affect program Empower by GoDaddy. We intention to encourage individuals with the true tales of entrepreneurs and deliberately concentrate on the disparity in alternatives and entry to assets for underserved communities. We do that as a part of our dedication to and perception that entrepreneurship ought to be inclusive for all. Earlier seasons highlighted entrepreneurs in Phoenix, Atlanta and Memphis.
Filming in Baltimore, our workforce utilized true documentary filmmaking the place the topics body their very own tales. By means of straight-to-camera interviews, self-recording instruments and drones, we had been in a position to create an intimate relationship between topic and viewer and supply an unfiltered peek into the struggles and successes of those small enterprise homeowners.
“If we’re going to develop Baltimore’s financial system the precise method,” mentioned Mayor Scott, “it’s going to be by investing in small companies which might be positioned right here in order that these {dollars} keep inside our neighborhood.”
Be a part of us for season 4 of Made in America, the place we’ll introduce you to 2 companies shaking issues up in Baltimore, WhitePaws RunMitts, a Black-owned gear firm, and Harp Imaginative and prescient, a household enterprise centered on self-care and wellness.
WhitePaws RunMitts
A local Baltimorean and avid runner, Susan Clayton began WhitePaws RunMitts in 2015 as a aspect hustle. She used to run early within the morning with a non-profit group referred to as Again on My Ft, which organizes runs with homeless individuals in the neighborhood. Early morning runs had been freezing chilly and Susan might by no means discover the precise gloves to maintain her arms heat.
So, she began making her personal.
Final 12 months, Susan’s gloves had been in 4 REI shops, and this 12 months, she is increasing to 80 REI areas. The sequence follows her as she perseveres by money move, manufacturing and provide chain points to show her ardour right into a profitable enterprise.
Harp Imaginative and prescient
April and Tyron Harper are a married couple with two sons (ages 6 and 16) who run Harp Imaginative and prescient, a self-care enterprise that sells pure cleaning soap, physique scrub, tub tea and soy candles.
Each April and Tyron undergo from power ache circumstances, so that they have a purpose to construct a neighborhood of people who prioritize their well-being. Attributable to COVID, Tyron give up his instructing job and selected to prioritize his desires and make Harp Imaginative and prescient his full-time job. In the meantime, April works full-time, is in class, and runs the enterprise.
Since launching Harp Imaginative and prescient, have been devoted to speaking about their very own power ache so as to assist uplift, encourage, and educate others.
The sequence follows this dynamic duo as they make, label and promote their merchandise in native farmer’s markets, work to develop their enterprise on-line, and try for a coveted spot as a featured vendor on the newly refurbished and legendary Lexington Market, a historic market in Baltimore.
“You’re now in a metropolis that’s welcoming to small companies, that desires to assist to assist you. And there’s nothing extra highly effective than a gaggle of Baltimoreans devoted to one thing,” says Mayor Scott.
Watch all obtainable episodes of Made in America, together with previous seasons, right here.
