Selecting the flawed B2B information supplier can quietly drain hundreds out of your outbound price range.
Dangerous emails = bounces.
Dangerous numbers = wasted dials.
Dangerous focusing on = lifeless sequences.
When deciding between Lusha and ZoomInfo, you’re not simply choosing a instrument.
You might be truly deciding how efficient your complete outreach engine will probably be.
Each platforms promise verified B2B information.
Each declare that will help you attain the fitting patrons.
However they’re constructed for utterly completely different prospecting types:
- Lusha = Pace → fast contact lookup, easy, zero studying curve.
- ZoomInfo = Depth → superior filters, intent information, wealthy firm insights.
The problem?
Most evaluations inform you what these instruments do, however not which one truly helps you ebook extra conferences or get extra replies.
I examined each instruments throughout actual prospecting workflows from LinkedIn scraping to record constructing, information enrichment, and marketing campaign preparation, so that you don’t should.
This information compares Lusha and ZoomInfo on key options, information accuracy, pricing, ease of use, and day-to-day usability.
So you may confidently select the instrument that helps you generate extra replies, not simply extra leads.
Lusha vs ZoomInfo – TOC
Comparability at a Look: Lusha vs ZoomInfo vs Saleshandy
If you wish to skim the content material, this comparability desk will enable you to perceive what this information covers in only a few seconds.
Observed the sample?
Lusha helps you discover leads quick. ZoomInfo provides you depth.
However neither enables you to act on these leads.
That’s the place Saleshandy modifications the sport by seamlessly connecting prospecting to outreach.
Lusha vs ZoomInfo in 2025: Who’s Higher and Why?
At first look, Lusha and Zoominfo are B2B gross sales intelligence and lead prospecting platforms.
Nonetheless, once you look intently, you’ll discover that they’re comparable but distinct.
So, let’s break down each the instruments primarily based on:
1. Lusha vs Zoominfo: Fast Overview
Each Lusha and Zoominfo assist gross sales groups discover verified contacts.
Lusha:
Lusha is a simplified B2B platform to get leads in your outreach.
I discovered Lusha to be a no-fuss instrument the place all it’s a must to do is join and begin discovering prospects.
It additionally lets you discover verified emails and cellphone numbers straight from LinkedIn or firm web sites, utilizing a Chrome extension.
Database dimension: 280M+ verified contacts.
What I like:
For fast prospecting, I can flip to Lusha with out paying for further instruments.
What may be improved:
When there’s a requirement for intensive information past contact info, it may be disappointing.
If you’re curious how Lusha is in comparison with Apollo, you may try an in depth comparability between Lusha vs Apollo.
Zoominfo:
ZoomInfo is a gross sales intelligence platform that not solely helps you discover prospects but additionally filters prospects primarily based on their intent.
Whereas utilizing ZoomInfo, I spotted, in contrast to Lusha, it’s constructed extra for depth than velocity.
Database dimension: 225M+ verified contacts.
What I like:
It not solely offers you with prospects’ contact info, but additionally superior filters and intent indicators,
It identifies prospects who’re genuinely occupied with your services or products.
What may be improved:
It takes time to get accustomed to the platform, and the pricing and credit score system could make it troublesome for small groups.
You’ll be able to check out this detailed comparability between ZoomInfo and UpLead.
2. Lusha vs Zoominfo: Options
Now, let’s evaluate each of those instruments primarily based on their options.
To make it extra comprehensible, I’ve divided options into:
- Lead Prospecting and Search Filters
- Contact and Firm Insights
- Information Enrichment & Intent Indicators
- CRM & Device Integrations
Let’s have a look intimately.
Lead Prospecting and Search Filters
Lusha and ZoomInfo are nice instruments for prospecting, however they nonetheless cater to very completely different person wants.
Lusha:
It’s constructed for fast prospecting.
You’ll be able to simply go to LinkedIn, click on the Chrome extension, and immediately get verified emails and cellphone numbers.
Not solely are you able to straight seek for contacts on the Lusha dashboard.
However you too can filter by location, function, and extra.
It’s excellent once you need to discover a handful of prospects shortly with out digging into filters.
ZoomInfo:
However, Zoominfo is constructed for strategic prospecting.
It provides you superior filters like income dimension, firm tech stack, funding information, business, worker depend, and even intent indicators.
Should you’re working focused campaigns and need to phase your target market, ZoomInfo does that effortlessly.
Contact and Firm Insights
On this regard, there are vital variations between these two instruments.
Lusha:
It offers you with verified contact info, together with names, e mail addresses, direct cellphone numbers, and firm names.
It’s an easy and dependable instrument for locating whom to succeed in out to, however that’s it.
You don’t get any perception past that.
ZoomInfo:
Nevertheless it’s completely different with Zoominfo.
You’ll really feel like you could have opened a detailed report of your prospects.
It reveals who the decision-makers are, current firm information, funding rounds, and even hiring traits.
These particulars assist notably when pitching to necessary prospects.
Information Enrichment & Intent Indicators
Lusha:
It enriches primary contact particulars, reminiscent of job title, firm, and e mail.
The info high quality is nice, though often, some contacts may have re-verification if they’ve lately modified.
You’ll be able to depend on Lusha for on a regular basis prospecting, however it fails to ship past primary info.
ZoomInfo:
Zoominfo is a significantly better instrument by way of information enrichment.
It provides you extra than simply verified contact particulars.
You get details about every firm, together with its dimension, the instruments it makes use of, and its present areas of curiosity.
So, if an organization is actively searching for a product/service like yours, you’ll know immediately.
Superb proper.
CRM & Device Integrations
Each instruments roughly combine properly with CRMs and different outreach software program.
Lusha:
It connects with HubSpot, Salesforce, and Pipedrive.
You’ll be able to export contacts straight or sync them into your CRM inside seconds.
It is extremely clean and ideally suited for smaller groups that desire a fast workflow.
ZoomInfo:
Zoominfo is constructed for giant gross sales ecosystems.
It integrates not solely with CRMs like HubSpot and Salesforce, but additionally with advertising and marketing automation instruments reminiscent of Marketo and Outreach.
You’ll be able to straight launch your enriched information right into a full-fledged marketing campaign.
Though the entire setup is complicated and principally feels ineffective in case your outreach is on a small scale.
3. Lusha vs Zoominfo: Pricing
Pricing performs an necessary function in deciding on a instrument.
Let’s evaluate each these instruments primarily based on their pricing and see what suits your price range and necessities.
Lusha:
Lusha has one free plan and three paid plans.
Free Plan:
You’ll get 40 credit/month for 1 person solely.
It contains:
- Lookup for cellphone numbers
- Verified e mail addresses
- Bulk contact reveals as much as 25 contacts
- Intent indicators
- Intent filter
- All contacts & corporations filters
- Lusha extension
- Integrations (CRM, E mail & Gross sales instruments)
Paid Plan:
First paid plan is “Professional” ranging from $22.45/month for 3000 credit, together with 3 customers.
It contains:
- All credit granted upfront (annual plans)
- Customary search filters
- Checklist administration
- Checklist export
- CSV Enrichment (as much as 300 rows)
- Bulk present (50 contacts)
- Fundamental utilization analytics
- Expertise and Intent alerts
- Extension bulk present (25 contacts)
The second paid plan is “Premium,” costing $52.45/month for 7200 credit for 5 customers.
It contains:
- All credit granted upfront (annual plans)
- Database bulk search (as much as 150 contacts directly)
- CSV Enrichment (500 rows)
- Bulk present (150 contacts)
- Superior utilization analytics
- Expertise and Intent alerts
The third and final paid plan is “Scale,” which is a customized plan as per your wants and group dimension.
It’s designed for giant enterprises and large-scale prospecting.
It has options like:
- Customized seats
- All credit are granted upfront
- Free supervisor seat
- CSV enrichment (10,000 rows)
- Database bulk search (as much as 1,000 contacts directly)
- Bulk present (5,000 contacts)
- Firm CSV export
- Intent indicators (25 matters)
- Intent filter (Limitless outcomes)
- Superior group administration
- Staff administration (Teams & credit score limitations)
- CRM integration (HubSpot, Salesforce, Zoho, Pipedrive, and so on.) and lots of extra.
Now, let’s have a look at what Zoominfo has to supply with its pricing.
Zoominfo:
Zoominfo provides a 14-day free trial and three plans primarily based on gross sales, advertising and marketing, and expertise.
For Gross sales, the essential paid plan is “Zoominfo Skilled,” which you’ll customise as per your wants.
It has options like:
- Complete contact & firm profiles
- Fast/superior search and exporting
- Cellular numbers & enterprise e mail
- Tailor-made prospect lists, alerts & customizable tagging
- Territory administration filters and report match insights
- CRM Integrations (Hubspot, Advertising, Salesforce, and extra)
- Chrome extension and cell app
- AI-powered e mail technology and personalization
- Clever dialing with AI-driven insights
- Customary help
Such options are additionally continued within the different two paid plans, which provide extra AI options and integrations that you would be able to join straight and confirm with the help group.
Who’s the winner?
Lusha is a superb possibility if you wish to do restricted prospecting and with primary instruments in a budget-friendly possibility.
Zoominfo works greatest for giant prospecting with its customized plans and superior options.
Wish to do each? Attempt Saleshandy
It provides each good instruments and verified contacts ranging from simply $25/month.
4. Lusha vs Zoominfo: Information Accuracy
No instrument has 100% accuracy, and if anybody claims it does, they’re mendacity.
What issues is how briskly information is refreshed and the way typically duplicates or bounced emails seem.
Beneath, I’ve in contrast the instruments primarily based on their accuracy with prospect information.
Lusha:
It supplied me with verified emails, which you should use instantly in your outreach.
Cellphone numbers had been typically hit and miss, relying on the area or business.
So I’ll say you may belief it for fast prospecting and simply to get emails and cellphone numbers.
Zoominfo:
ZoomInfo’s information accuracy, however, feels extra strong and detailed.
It has a number of verifications to make sure your emails don’t bounce and you’ve got a verified prospect contact record.
What I appreciated most was how deep the info goes.
You’ll be able to see firm hierarchies, job modifications, and a lot extra to succeed in the decision-maker straight.
However after all, that depth will value you greater than Lusha.
5. Lusha vs Zoominfo: Buyer Assist and Suggestions
A instrument can’t be thought of good except it’s backed up by sturdy and fast buyer help and glad clients.
Let’s see how it’s for each of those instruments.
Lusha:
Their help high quality is constant as a result of the product is less complicated.
I reached out by way of chat, and most of my questions had been answered.
Nonetheless, since it’s an AI chatbot, typically the responses is probably not precisely what you might be asking.
You may have assist paperwork for varied queries, and the interface is straightforward, so that you gained’t must be taught for that.
G2 and Reddit have blended evaluations, primarily relating to a clear, simple interface and fast prospecting.
Nonetheless, there are a number of negatives, together with considerations about information inaccuracy and deceptive info.
Zoominfo:
ZoomInfo’s help high quality correlates with the dimensions of your contract.
Should you’re on a premium plan, you get onboarding classes, a buyer success supervisor, and direct steerage within the plan itself.
However for smaller customers, the response time may be slower, and the documentation feels too technical to grasp.
G2 and Reddit evaluations are higher than Lusha.
Clients are complimenting their options and accuracy.
However, there are additionally evaluations about complicated options and having a tough time understanding the instrument.
6. Lusha vs Zoominfo: Ease of Use
I’ve talked about this a number of instances already, however let’s have a look at it in additional depth and understanding.
Lusha:
It has restricted options in prospecting and can be designed in a approach that you would be able to simply begin looking for leads proper after signing up.
And that’s why it is extremely simple to make use of, even for brand new customers.
Zoominfo:
Zoominfo is however, takes time to be taught.
The dashboard is loaded with filters, information factors, and options, which may be overwhelming at first.
However when you get the hold of it, it’s simple to handle.
So you may go for it once you don’t simply want a prospect’s primary particulars however full analytics.
Last Verdict: Which Device Ought to You Select?
Your query shouldn’t be ~
“Which instrument has extra options?”
It ought to be ~
“Which instrument helps me begin conversations sooner?”
Lusha = Pace
Discover verified contacts shortly and begin prospecting immediately.
ZoomInfo = Depth
Dig deeper with intent information, firmographics, and detailed firm insights.
Saleshandy = Pace + Depth + Outreach
Discover leads, personalize outreach, and begin conversations all from one platform.
If all you need is information, select Lusha.
If you need intelligence, select ZoomInfo.
If you wish to shut extra offers, select Saleshandy.
FAQs on Lusha vs Zoominfo
1. Is Lusha extra reasonably priced than ZoomInfo?
Sure. Lusha’s pricing is relatively lower than ZoomInfo’s, making it excellent for small groups.
Whereas ZoomInfo’s pricing is greater and geared toward massive corporations.
2. Which has extra correct e mail information?
ZoomInfo’s information is extra correct and verified. Lusha’s is nice for fast prospecting however wants further checks.
3. Does Lusha combine with LinkedIn and CRM instruments?
Sure. Lusha integrates with LinkedIn through a Chrome extension and connects with CRMs reminiscent of HubSpot, Salesforce, and Pipedrive.
4. What are the perfect Lusha or ZoomInfo alternate options?
Saleshandy, Apollo.io, and Cognism are sturdy choices. Saleshandy stands out for verified contacts plus built-in outreach.
5. Is there a free trial for both instrument?
Lusha provides a free plan with restricted credit. ZoomInfo doesn’t present a free trial.
As a substitute, you may get demos upon request.
