Saban Music Group says it has “fortified” the manager staff of its lately launched Saban Music Latin division by hiring Liz Leyva as Vice President of Latin Advertising and marketing and Cristobal Brito as Senior Director of Latin A&R.
With these strikes, says Saban, the group has “assembled a workers comprised of world-renowned, revered, and confirmed Latin music hitmakers.”
All through her profession, Leyva has held govt positions at Common Music Latin Leisure, NBC Common, and, most lately, Sony Music US Latin.
At Sony Music US Latin, she labored with stars corresponding to Becky G, Natti Natasha, Jennifer Lopez, and REIK.
She additionally powered varied Variety and Inclusion packages.
Born in Puerto Rico, Brito co-founded Good Household Group, which managed producers and songwriters corresponding to Latin GRAMMY Award winners Jon The Producer and Palace.
He’s nicely skilled in A&R and publishing, serving because the Director of Publishing for Rimas Publishing.
Leyva and Brito will spearhead a “new period” of Latin artists alongside Saban Music Group C.E.O. Gustavo Lopez and Saban Music Latin EVP and Common Supervisor Alejandro Reglero, says the corporate.
Saban Music launched its Latin division in February 2022, and appointed the manager Alejandro Reglero as its head.
SMG ended 2021 with the reggaeton star Don Omar scoring a No.1 on Latin radio for 3 weeks together with his single Se Menea.
The SMG roster additionally consists of Puerto Rican artist Chesca, whose greatest single up to now, Te Quiero Child Ft. Pitbull and Frankie Valli, hit No.1 on the Latin All, Latin Pop, and Latin Rhythm charts.
Saban Music Latin’s goals, it says, is to supply a “dedication to Latin music” by way of signing extra acts to its 360 mannequin, strategic artist partnerships, publishing, branding, gaming, and strikes into the NFT area.
“I’m very proud and excited in regards to the govt staff we’re assembling.”
Alejandro Reglero
Alejandro Reglero, mentioned: “I’m very proud and excited in regards to the govt staff we’re assembling; having Liz and Cristobal be a part of the Saban Music Latin staff is a dream come true for our artists, working alongside a number of the high music executives within the trade.
“I’ve nothing however respect for Liz & Cristobal’s observe report and work ethic.
“It’s one other signal of the nice occasions forward for Saban Music Group and its artists.”
“the corporate is poised to make historical past in Latin Music.”
Liz Leyva
Liz Leyva, mentioned: “Below the management of Haim, Gus, and Alejandro, the corporate is poised to make historical past in Latin Music.
“It’s an honor to be part of Saban Music Group. We’ve obtained countless potentialities collectively, and I’m excited to be part of this staff.”
“I really feel current and residing my dream.”
Cristobal Brito
Cristobal Brito, added: “I really feel current and residing my dream.
“I’ve a lot to study from Haim, Gus, Alejandro, and the remainder of the Saban household.
“I’ll all the time be a scholar on this recreation. God is in management.
“I’m excited to develop, and I’m excited for what’s to come back.”Music Enterprise Worldwide
