It began years in the past, with two Brazilian sisters touring for their very own enjoyment. Now they doc their experiences on-line, sharing recommendations on lodging, transportation, meals, and different travel-related issues. “We wished to vary the idea that journey is just for wealthy individuals,” says Caroline, co-founder of Lemos Viajantes.
Regardless of coming from completely different backgrounds – Caroline working within the navy and Carine educating music – they’ve all the time had a style for journey, and Brazil certain has rather a lot to supply.
Over time, they’ve been in all places, from rainforests and mountains to quaint villages and skyscraper-dominated cities. The sisters made a behavior of occurring the highway every time Caroline was off responsibility to discover Brazilian tradition in nice element and seize the essence of their nation’s nature and concrete life.
The highway taught them many classes on good touring. Their associates began asking for recommendation, resulting in the sisters chronicling their adventures in a weblog.
From a Passion to a Web site
When Caroline obtained stationed in Rio Janeiro, Carine instructed beginning an Instagram account to share their experiences on-line – something from low cost flights to inexpensive eating and security suggestions.
The timing couldn’t have been higher. As soon as the pandemic started, Brazilians began specializing in native journey, so the sisters’ Brazil-focused content material grew to become successful.
Their Instagram account now boasts 22.7k followers, supported by a thriving youtube channel and their most vital asset – the Lemos Viajantes web site, a challenge Caroline began final 12 months through Hostinger.
“At this time, shoppers rent us to advertise numerous companies, primarily eating places and resorts,” says Caroline. “However in addition to that, our content material is free, and we don’t monetize our work.“
Consistency and Fashion
Caroline is conscious of the fierce competitors in journey media, so it’s all the time a good suggestion to current a recent angle with each story. In any other case, issues may get stale.
“Many individuals write about journey. The one technique to stand out is thru type and consistency. Individuals want a purpose to commit and are available again for extra – your greatest wager is developing with an fascinating twist.”
On the subject of type, Lemos Viajantes packs a punch. The sisters are infamous for his or her optimistic outlook on the world, which their content material radiates. Their visuals are vibrant and colourful, that includes action-packed pictures and a real sense of wanderlust captured in lovely prose.
Journey Ought to Be Inexpensive
In response to Caroline, there aren’t any dangerous journey experiences. Each journey is a chance to study and develop as an individual, even when some holidays find yourself disappointing. For instance, a go to to the famed Jalapão State Park proved costlier than an all-inclusive journey to Argentina.
“Jalapão has turn into a bit touristy as a result of filming of a well-liked Brazilian TV present. My sister spent some huge cash and didn’t even get an honest resort. On the similar time, I went to Argentina and stayed in a pleasant resort. I loved nice meals, wine, and tango. It turned out to be cheaper than her journey to Jalapão,” she remembers.
Lemos Viajantes all the time weeds out costly offers – Caroline believes there are lots of methods to journey with out breaking the financial institution. One of many locations she recommends is Cancun, Mexico – a summer season paradise Caroline’s trying to revisit.
“Cancun presents an all-in-one Caribbean expertise, filled with an ideal nightlife and crowd pleasing nature. The cenotes are wonderful. I’d say Cancun is the right vacation location for anybody,” says Caroline.
Lemos Viajantes wouldn’t have occurred with out a wholesome dose of optimism and persistence. Many tried discouraging the sisters from so-called “unrealistic desires” – they’re glad to have dispelled the phantasm that journey is for the wealthy.
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