For those who’re seeking to provide a extra reasonably priced (and simpler to construct) resolution for a shopper’s enterprise, on-line portfolio, and rather more, chances are you’ll wish to contemplate a one-page WordPress web site.
One-page web sites are easy, standard and — when constructed on Managed WordPress — simple for practically anybody to keep up.
Nonetheless, dialing within the one-page design isn’t at all times a easy process for web site designers, particularly once you’re used to taking over bigger or extra advanced tasks. Fortunately you’ve come to this publish. Right here, we take a look at ideas to assist create a stable one-page web site design. Right here’s what we’ll cowl:
Decide whether or not one web page is sufficient
Create a technique for content material
Construct an anchor menu for straightforward navigation
Perceive the viewers
Make scrolling simpler
Make the web site mobile-friendly
Develop robust CTAs
Keep away from massive textual content blocks
Optimize for search engines like google and yahoo
Embody social media accounts
Be artistic with the contact block
Why a one-page WordPress web site?
One-page web site designs have gained elevated reputation amongst enterprise house owners and net designers as a result of they’re easy, simple and classy. However whereas one-page web sites are perfect for various kinds of enterprise, they aren’t a one-fits-all resolution.
Earlier than deciding on a one-page web site, guarantee it’s perfect in your shopper. You could wish to create a one-page web site in the event that they don’t have a number of content material or many alternative components. A single-page web site could also be perfect for shoppers who:
- Need to create a web-based portfolio or private web site
- Promote just a few services or products
- Have one-time occasions comparable to conferences and weddings
- Want a campaign-specific touchdown web page
However, a one-page WordPress web site is probably not perfect, for instance, if their content material is advanced or they promote a number of completely different services or products with tons of knowledge.
Suggestions for making a one-page WordPress web site
Much less is extra in design, and net design just isn’t an exception. In any case, the less pages a web site has, the extra it will likely be interesting to guests. A very good one-page design will talk a narrative successfully, promote a model and drive conversions.
Nonetheless, that doesn’t imply that making a one-page WordPress web site is a straightforward process. With out the best gameplan, chances are you’ll find yourself with a single web page that isn’t enticing and doesn’t serve your advertising functions.
To that finish, listed here are steps to comply with for an ideal one-page web site design:
Decide whether or not one web page is sufficient
Earlier than you’re taking any step, it’s greatest to find out whether or not the scenario requires one web page or a basic web site. Relying on the kind of shopper you’re serving to, one form of web site is likely to be higher than one other — it’s worthwhile to weigh the choices to find out which kind of web site will work.
As acknowledged earlier, a one-page WordPress web site ought to have a easy but sturdy design that’s person pleasant. It usually shows solely a small quantity of textual content however extra pictures.
As a result of its lengthy scrolling design, you might have the choice to be artistic and determine the order during which content material seems.
One-page web site design affords a great person expertise. Because the content material seems in a linear vogue, guests gained’t get misplaced in a number of pages. These websites additionally render properly on cellular and tablets, and are simple to keep up.
A basic web site comes with a homepage alongside different pages, usually companies, a contact web page, and FAQ. The primary benefit of a basic net design over a one web page is that it lets you show tons of content material about services or products.
With the basic design, you get the choice to show each bit of content material on a devoted web page, permitting extra thorough descriptions. However in case you determine {that a} one-page WordPress web site is greatest, transfer to the subsequent step.
Create a technique for content material
Step one to making a one-page WordPress web site is to plan out content material. One web page lets you management the order during which content material seems. The concept is to make sure the order is each logical and intuitive.
Watch out with what you place above the fold or what the customer sees earlier than scrolling down the positioning. Ideally, the primary message ought to entice guests.
Like another web site, a one-page WordPress web site may embrace an about part, companies and merchandise, extra concerning the providing, an FAQ part, CTAs, a photograph gallery and make contact with info.
The way you prioritize this content material will decide how efficient the one-page design will probably be. Take away pointless info to maintain content material as easy and arranged as attainable.
Construct an anchor menu for straightforward navigation
Not like a basic web site (the place every merchandise hyperlinks to a web page of its personal), a one-page WordPress web site menu hyperlinks to a distinct part of the identical web page. Because of this, it’s worthwhile to construct an anchor menu to hyperlink every part.
These are three essential steps to assist create an anchor menu for a great one-page design:
- Create an anchor — An anchor will assist customers navigate to a specific a part of your one-page design. Whereas some templates include built-in anchors, there’s often an choice to rename, transfer or delete them.
- Hyperlink anchors to the menu — Linking the positioning’s menu to anchors makes it simpler for guests to go to a selected part. The concept is to pick the corresponding part to connect an anchor to, which is able to assist in the navigation.
- Create a menu order — Linking the menu to anchors isn’t sufficient. It is best to make sure the order within the menu corresponds to the order of part. Single-page web site designs contain a number of scrolling. As such, make sure that the menu is at all times seen by freezing it. Thankfully, that is simply achievable through plugins comparable to WP Floating Menu.
Perceive the viewers
On the subject of a one-page WordPress web site, you might have just one web page to show many sections. That’s why it is very important determine gaps in each part and fill these gaps to enhance person expertise and general web site efficiency.
Analyzing which sections have gaps and making the required modifications is paramount. To attain this, it’s worthwhile to group your guests primarily based on location, demographics, supply, behaviors, units they use, and different such standards.
You may acquire this information for shoppers in case you set up correct analytic instruments like Google Analytics on the positioning. Guarantee that you’ve every little thing set as much as get required information and decide the metric to trace.
Monitoring person conduct for a basic web site with a number of pages is simple. However issues get slightly sophisticated on the subject of a single-page web site.
Fortunately, free instruments like Google Tag Supervisor will assist observe actions on a one-page web site. This instrument will allow you to trace completely different actions on the positioning and supply extra insights concerning the wants and expectations of a audience.
Make scrolling simpler
A one-page WordPress web site includes a number of scrolling. Don’t make guests hold scrolling down the positioning to search out what they’re in search of — make it so simple as attainable.
A scroll-top button (yep, there are plugins for that) and anchor hyperlinks make navigation simpler and quick. You might also wish to use parallax scrolling (make the background transfer a distinct pace from the foreground content material) to maintain your customers engaged when scrolling till they discover what they’re in search of.
Regardless of how artistic you wish to be with navigation, you shouldn’t ignore usability. In any case, guests are actual people, so guarantee they will simply discover the content material they want.
Make the web site mobile-friendly
Individuals spend extra time on smartphones or tablets than desktops. You might also have heard about mobile-first indexing, the place Google considers the cellular model of the content material for indexing and rating.
Because of this, guarantee the web site is useful and appears nearly as good on cellular as desktop. Adapting to the cellular model shouldn’t trigger complications in case you use a readymade CMS like WordPress.
Develop robust CTAs
Sturdy CTAs for the one-page WordPress web site are important. This command phrase, comparable to “Purchase Now” or “Signal Up,” takes the type of a button or hyperlink to extend gross sales or conversion.
To get essentially the most from a CTA, it must:
- Be logical, intuitive and concise
- Encourage guests to take motion
- Distinctive from different graphical components
- Positioned at strategic locations for customers’ view
After getting CTA content material, hyperlink the button to an anchor to make it simple for guests to navigate a specific part.
Keep away from massive textual content blocks
Having an excessive amount of textual content on one web page can harm conversions. In any case, customers anticipate as temporary a chain of actions as attainable (e.g. go to > see what you want > take the required motion).
Think about if, in the course of the second step, there’s tons of textual content for the person to learn.
Embody solely the knowledge that directs customers to a CTA, and presents it in a short and simple method. In case you have a number of info to share with customers, create a separate weblog and hyperlink it to a singular place on the web site.
Optimize for search engines like google and yahoo
The necessity for search engine marketing for any web site can’t be overstated. On the subject of a one-page WordPress web site, you solely have one web page to rank for a number of key phrases, and you’ve got fewer issues to optimize than a basic web site.
Nonetheless, this doesn’t imply that you simply can’t optimize the single-page web site. Sure, it might be a bit difficult, nevertheless it’s attainable. That stated, listed here are issues to recollect when optimizing a one-page web site:
Enhance web page pace
Web page pace refers back to the time it takes to show a web page content material absolutely. In our case, that is the time it takes to show one web page of web site content material.
A big variety of guests will depart a web page that takes greater than three seconds to load.
And in case your web site hundreds slowly, Google and different search engines like google and yahoo will contemplate it to have a nasty person expertise. That’s why it’s worthwhile to analyze your web site loading pace and optimize it.
Fortunately, Google has a free instrument to assist analyze your web site pace. To investigate your web site, go to PageSpeed Insights and enter the URL. This instrument will assist analyze how a web site performs on each desktop and cellular units.
When you get insights into what’s slowing down the web site, attempt to resolve all errors to enhance web site pace.
Optimize every part for search engine marketing
Deal with every part of the one-pager as a separate web page and optimize it for search engine marketing. The concept right here is to make sure that every part of your one-page web site has a heading tag to inform what the part is all about.
Subsequent, optimize every part for the first and associated key phrases. You additionally have to optimize textual content blocks for these key phrases and embrace alt texts in pictures.
Guarantee content material is recent and related
Content material is king, however provided that it’s recent and related for an viewers and search engines like google and yahoo. Content material just isn’t static. To maintain up with the ever-changing Google algorithms, pitch content material updates to your shopper so the web site can rank larger on SERPs.
Embody social media accounts
Social media can present an ideal manner to enhance a web-based presence. As such, join your shopper’s Instagram, Fb, and LinkedIn profiles with their one-page WordPress web site to assist enhance site visitors to the positioning.
One option to obtain that is by including an Instagram feed. Doing it will present a chance to share the most recent pictures of your shopper’s enterprise with guests.
One other good option to incorporate social media profiles into the web site is to place icons for all enterprise social media accounts. Customers will see these components as they scroll the web site, offering an ideal option to additional work together with a enterprise.
Be artistic with the contact block
Final however not least, make certain guests can simply discover contact info on the positioning. That stated, contemplate putting cellphone numbers, e-mail addresses, blogs, and social media hyperlinks in a separate block on the high of the positioning.
The concept is to make sure that customers won’t have to scroll to the underside to see contact info. In any case, this may be troublesome, particularly if the positioning has many media elements that may load slowly when there’s a poor web connection.
Closing ideas on the one-page WordPress web site
Making a one-page WordPress web site has many advantages, together with higher search engine marketing potential, it’s sooner and simpler to keep up, intuitive to make use of, and straightforward to prepare. As soon as you establish {that a} single web site is greatest in your shopper, the above ideas will assist you to get an ideal one-pager going.
