In February, we instructed you about an NFT platform referred to as OurSong with bold plans to “reshape the business” for artists and songwriters.
OurSong is the primary cellular utility from a agency referred to as Our Pleased Firm, which was co-founded by famous person artist and songwriter John Legend – who lately bought his track catalog to BMG x KKR.
At the moment (April 29), Our Pleased Firm has revealed that it’s raised $7.5 million in a seed spherical led by Infinity Ventures Crypto and Animoca Manufacturers, the mum or dad of gaming platform The Sandbox (which lately partnered with Warner Music Group to create a music-themed world within the metaverse).
Our Pleased Firm says that the brand new funding will probably be used to develop and develop its OurSong NFT platform.
Along with John Legend, Our Pleased Firm was based by veterans of the streaming and leisure industries, together with Chris Lin, founder and CEO of Taiwan-headquartered music streaming service KKBOX, and co-founder of Twitch, Kevin Lin.
The corporate says that its flagship product, OurSong, was “designed to offer creators, together with musicians and artists, a extra equitable solution to generate digital creations, monetize their work, and construct communities round them”.
Along with Infinity Ventures Crypto and Animoca Manufacturers, the seed spherical additionally included participation from Cherubic Ventures, Circle Ventures, FBG Capital, Highstreet, HTC, Bounce Buying and selling, and North Island Ventures.
Infinity Ventures Crypto closed an inaugural fund of $70 million in February, with an intention “to jumpstart and speed up the expansion of world GameFi, DeFi and Net 3 improvements”.
Our Pleased Firm says that the brand new financing positions it “for additional world enlargement and enhancements to OurSong”, together with the rollout of latest options for creators.
The corporate claims that many NFT platforms “require difficult and expensive processes for NFT creation and possession”, whereas its platform OurSong makes NFT possession “so simple as a number of clicks on a cellphone”.
“We’re targeted on democratizing NFTs for the plenty. This spherical of financing validates our strategy and the success we’ve had in such a short while.”
Chris Lin, Our Pleased Firm
Chris Lin, co-founder and CEO of Our Pleased Firm, stated: “We’re targeted on democratizing NFTs for the plenty. This spherical of financing validates our strategy and the success we’ve had in such a short while.
“Since OurSong launched earlier this yr, we’ve seen a neighborhood rapidly develop on the platform as creators harness this expertise to have interaction with their followers in new and distinctive methods. Along with our companions and buyers, we’ll be capable to supercharge this development.”
“Over the previous 20 years, Chris pioneered new methods to rework the leisure enterprise, from music streaming providers to occasion ticketing platforms and micro-music labels.”
Akio Tanaka, Infinity Ventures Crypto
Akio Tanaka, Associate at Infinity Ventures Crypto, stated: “Over the previous 20 years, Chris pioneered new methods to rework the leisure enterprise, from music streaming providers to occasion ticketing platforms and micro-music labels.
“He and his crew have perpetually remodeled the panorama of the leisure enterprise in North Asia. He has a confirmed monitor document, and we imagine he’s within the excellent place to democratize the creation of NFTs.”
“Our objective at Animoca Manufacturers is to hunt out and help the businesses which might be constructing the open metaverse.”
Yat Siu, Animoca Manufacturers
Yat Siu, co-founder and government chairman of Animoca Manufacturers, added: “Our objective at Animoca Manufacturers is to hunt out and help the businesses which might be constructing the open metaverse.
“One of many elementary necessities of the open metaverse is that it should present a extra equitable system for creators. That’s why we’re proud to help Our Pleased Firm and its mission to raise artists, musicians, and all creators to better ranges of particular person success.”Music Enterprise Worldwide
