As we speak’s new world of perception gross sales is powered by information. Corporations depend on correct and complete B2B intelligence to determine new alternatives for progress, prospect and prioritize accounts, increase buyer intelligence, floor insights, join with prospects, and shut extra offers.
For many IT leaders, the extra information you’ve the higher, however not all information units are created equal. Corporations should regularly deal with information that’s inaccurate or faulty. Even the first-party information that the majority organizations acquire usually proves incomplete or gives low protection, which makes it troublesome to succeed in goal markets and progress objectives. All this “soiled information” is an amazing burden for organizations, inflicting them a mean of $15 million in losses every year.
To unravel these frequent information issues, organizations flip to third-party information suppliers for very massive units of knowledge delivered by way of the cloud or flat information. These large “information bricks” increase an organization’s first-party information and are used to construct a dependable go-to-market information basis that groups can use for analyzing, predicting, and interesting with the precise accounts to drive income.
What’s a ZoomInfo Information Brick?
ZoomInfo Information Bricks are very massive volumes of knowledge, probably upwards of hundreds of thousands of account and make contact with information, created and provided to buyer specs. They’re usually delivered quarterly as flat information or obtainable straight by way of information lakes or warehouse integrations, resembling Google Cloud Platform or Snowflake. They kind an integral a part of an enterprise information administration technique.
Simply as constructing a house begins with a basis, constructing an enterprise database begins with a ZoomInfo Information Brick. Information groups unify these information bricks in their very own techniques, normalize and enrich them, after which run fashions to attain, section, and make the info obtainable to their end-users for varied makes use of. Supplementing inside databases with third-party information builds confidence that organizations are working with correct information. It additionally produces a extra various, complete information lake.
Information groups can select ZoomInfo Information Bricks with totally different info relying on their wants together with:
- Firm information: Incorporates information attributes on the headquarters and site degree, together with firm names, trade, income, worker measurement, bodily areas, and web sites
- Contact information: Delivers criteria-based entry to real-time contact attributes, together with particular person names, job titles, e-mail addresses, telephone numbers, and areas
- Hierarchy information: Helps groups perceive the connection between accounts, together with final mum or dad, home mum or dad, fast mum or dad, subsidiary, headquarters, particular person areas, and franchisor/franchisee
The Advantages of Information Bricks
Enterprise leaders depend on correct information to make choices and information initiatives throughout their organizations. Utilizing information bricks to complement first-party information permits companies to completely capitalize on their database in quite a lot of methods. The advantages embrace:
- Serving as a trusted information supply to cleanse, enrich, and resolve entities, construct account maps, and predict the perfect new alternatives
- Eliminating cumbersome guide B2B information unifying processes to seamlessly combine third-party information straight into databases
- Figuring out a corporation’s whole addressable market (TAM), to find out whether or not a prospect matches their perfect buyer profile (ICP), and determine which new firms to pursue
- Bettering account intelligence with expanded contact information to construct the precise shopping for committee with an entire account image
- Prioritizing accounts by layering account intelligence with intent information and real-time information updates to drive a real account-based technique
ZoomInfo Information Bricks in Motion
ZoomInfo’s Information Bricks resolve quite a lot of go-to-market challenges, together with figuring out new goal accounts, precisely routing inbound leads, and naturally, tremendously improved information high quality, reliability, and protection. Listed below are just a few examples.
Sourcing correct information on small companies
It was mission-critical for a number one U.S. trucking firm to have full, correct location information on small companies — incorrect or lacking handle info may trigger main delivery disruptions. Since most information suppliers used previous methods to assemble and preserve location info, it was troublesome for his or her staff to supply the particular location particulars their deliveries relied on.
To unravel this drawback, the corporate outlined an information technique that leveraged inside, first-party intelligence to determine which fields to complement with exterior third-party information. They had been capable of construct an in depth, up-to-date view of every variation in constructing or unit numbers, and will pinpoint less-obvious areas like warehouses, new branches, and satellite tv for pc workplaces.
With a ZoomInfo Information Brick, the corporate enriched its database quarterly, matching almost 100% of all accounts. Each report within the firm’s database had essentially the most correct location information so each supply might be made extra reliably with extra precision. As well as, a customized information mannequin that layered first and third-party information helped them to determine firms that had larger delivery wants, signaling high-fit accounts to focus on and pointing to untapped audiences.
Profiling the best buyer for a distinct segment market
A growth-stage SaaS firm wished to copy its success with a sure buyer section. But it surely was exhausting to outline the section by conventional components, like worker measurement, trade or annual income, making it troublesome to search out comparable ones to pursue. The staff wanted a brand new approach to type and prioritize accounts with nuanced traits, like firm information, trade sub-segments, and on-line exercise.
They began by figuring out their greatest prospects, then layered their very own inside information with a ZoomInfo Information Brick. They used third-party enterprise information to fill in fields resembling “customized trade classification” and “degree of expertise sophistication in a corporation.” Now they may hone in on the fine-level info that decided who can be an excellent buyer, outline a transparent perfect buyer profile, develop a listing of lookalike companies with comparable traits, and decide which accounts to interact with first.
Constructing a Basis of Dependable Information: The ZoomInfo Distinction
A ZoomInfo Information Brick gives information groups with limitless entry to ZoomInfo B2B intelligence to raised perceive and analyze their whole addressable markets (TAMs), determine new alternatives for progress, construct account maps with correct company linkages, prospect the precise shopping for committees, predict lookalike firms and prospects, share go-to-market insights, and extra.
ZoomInfo Information Brick is purpose-built for gross sales and advertising and marketing use circumstances. Organizations can entry complete, correct GTM information together with:
- 106M+ international companies
- 169M+ firm areas masking 200 firmographic information attributes
- 140M+ contacts with 100M+ verified emails and 72M+ direct dials
- 700K+ hierarchy linkages masking 8 hierarchy classifications
- 31K+ profiled applied sciences
Discover ZoomInfo Information Bricks and all the suite of information as a service options obtainable with ZoomInfo OperationsOS.
