It takes a deep understanding of each the artwork and science of gross sales engagement for a corporation as giant as Adobe to efficiently transition from in-person gross sales to a distant mannequin.
Cheryl Turja, Sr. Director, DMe Enterprise & Training Gross sales at Adobe, joins us for a deep dive into how she views the gross sales journey, how she interviews new sellers, and her perception that storytelling is woven into the core of each sale.
Be a part of us as we focus on:
- Storytelling in gross sales and bringing your genuine self
- Shifting from in-person gross sales to distant gross sales
- The artwork and science of promoting merchandise
- Finest practices for interviewing new sellers
- The “Adobe for All” precept to prioritize variety and inclusion
Quotes:
“If you may get individuals to know how one thing can profit them or assist them accomplish one thing, you’ve advised an excellent story.”— Cheryl Turja
“Not each vendor is snug and even actually grasps the concept of promoting with out ever speaking concerning the product.”— Cheryl Turja
“Problem your self to by no means go to a widget. As an alternative, at all times speak about what the shopper will accomplish when their individuals are collaborating and engaged.”— Cheryl Turja
Meet us right here each different week, and we promise to maintain it spicy for you. Discover Income Innovators on Apple Podcasts,Spotify, or our web site.
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