How To Create a Profitable Video Gross sales Letter (VSL)


What in case your video gross sales letter was just about assured to transform site visitors into leads and leads into paying prospects? Right here’s what that you must know. 

Video gross sales letters have change into a preferred strategy to generate leads and promote merchandise on-line.

And for good motive.

Analysis exhibits that 62% of individuals totally devour video content material, younger customers choose video content material over written content material, and 53% of customers need to see extra video content material from manufacturers that they love. 

Merely for the truth that it’s video-based, VSLs will help you retain your viewers’s consideration, convert extra site visitors, and even join along with your goal market on a deeper degree.

However what precisely is a Video Gross sales Letter?

What’s a Video Gross sales Letter?

A Video Gross sales Letter has the very same content material as another conventional gross sales letter, however consists of video-based content material moderately than written content material. 

In truth, most Video Gross sales Letters aren’t fully devoid of gross sales copy… they only have extra video and much less copy. 

It’s on the video to do a lot of the promoting. 

Right here’s an instance from Jaimie Cross, a ClickFunnels member who sells natural soaps and lotions.

Discover that her Video Gross sales Letter nonetheless has gross sales copy… it’s simply that the video is the main focus and is meant to do a lot of the promoting. 

In truth, if I zoom out, you’ll be able to see how there isn’t a lot gross sales copy on the complete web page.

Jaimie Cross can also be a part of our Two Comma Membership!

That’s as a result of the main focus is meant to be on the video content material. With a VSL, you don’t need to distract individuals from the video with an excessive amount of further gross sales copy. 

Which is without doubt one of the nice components a couple of VSL; you actually simply want a video and a headline earlier than you launch. 

You’ll be able to flip your Video Gross sales Letter right into a funnel by placing video content material front-and-center on every web page. 

Oh — and right here’s Jaime’s video, in case you have been questioning what a killer gross sales video seems to be like…

The DNA Of an Efficient Video Gross sales Letter (And How To Construct One)

What are the elemental parts that make a high-converting VSL? 

It’s truly fairly easy. 

There are actually solely three issues that it’s important to nail so as to make the launch of your Video Gross sales Letter an enormous success: the headline, the video, and the gross sales course of. 

Let’s discuss every one in a bit extra element.

The Consideration Grabbing Headline

As has usually been shouted by entrepreneurs all over the place, you’ve received to have an attention-grabbing headline. 

This is applicable to your paid advertisements and to your gross sales web page itself.

The simplest strategy to illustrate why that is vital is to consider who you’re attempting to draw and once they’re going to have the chance to observe your VSL. 

In case you’re working Fb Advertisements to drive site visitors, for instance, then individuals didn’t come searching for you… you are interrupting them

They’re scrolling on Fb, most likely searching for leisure, and your advert pops up. 

The one strategy to get them to cease scrolling is to seize their consideration with an irresistible headline. 

Listed below are a number of examples of headlines that cease individuals of their tracks.

AirAsia working an advert for “FREE SEATS” makes you click on to search out out what they’re speaking about.
Natalie Hodson’s advert makes you dream and thus makes you click on — perhaps constructing that enterprise IS potential…
Neil Patel’s Fb Advert is nice as a result of it begins by addressing the ache his goal market goes by means of after which builds his personal credibility.

As soon as individuals click on in your commercial, they’ll be taken to your Video Gross sales Letter. 

This implies you’ve captured their consideration. 

Nice job!

However you’re not completed but… they’re however your VSL headline nonetheless has to make a giant, irresistible promise to maintain their curiosity and construct additional suspense. 

Listed below are a number of examples of that.

Web site site visitors is without doubt one of the greatest challenges of right this moment’s on-line entrepreneurs. So this headline massively appeals to Russell Brunson’s goal market.
Whereas this headline received’t enchantment to everybody, it actually does enchantment to ladies who’re fighting the signs talked about on the web page.
Garrett J. White makes some massive guarantees to his goal market with the above headline.

Wanting by means of these examples, you’ll discover that every headline will enchantment to a unique market… they don’t all enchantment to the identical individuals. 

And that’s okay. 

You need to write a headline that’s consideration grabbing and irresistible to your dream prospects. 

Then, when you’ve grabbed their consideration, they’re going to observe your video. 

Right here’s what comes subsequent.

The Compelling Video

The center of a Video Gross sales Letter is the video

Your video ought to do the majority of the promoting and it needs to be as compelling as potential. 

That’s, it ought to compel your goal market to take the subsequent motion that you really want them to take throughout that step of your gross sales funnel.

Perhaps meaning signing up for a free webinar, opting in to your e-mail checklist, or shopping for a product.

Greater than possible, your Video Gross sales Letter will flip right into a Video Gross sales Funnel with a number of pages and levels.


So you realize that you must use video content material in your gross sales web page or pages… however what do you have to truly say in every video? 

Nicely, a gross sales video ought to stream nearly identically to how a typical gross sales web page would stream.

Right here’s the construction that world-famous copywriter, Jim Edwards, recommends following

  1. Clarify The Downside — What downside is your goal market going through? How will you empathize with their challenges?
  2. Agitate The Downside — Make that downside visceral for them. Clarify why it’s an even bigger downside than they suppose it’s and the way it’s actually going to hurt them over the long-run.
  3. Introduce The Resolution — What’s your answer to their downside?
  4. Construct Credibility — Why ought to they belief YOU to be the supplier of this answer? What makes you so nice? Telling a narrative about your personal journey will help construct credibility.
  5. Present Proof — How do they know that it’ll truly work? Utilizing a case-study or testimonial is a good way to indicate proof.
  6. Clarify Precisely What They Get — Clarify precisely what the prospect goes to get in the event that they join.
  7. Give Cause To Act Now — Why ought to they purchase proper now? Use urgency or shortage to place the prospect’s foot on the fuel.
  8. Shut — Shut the sale with a closing call-to-action.

Bear in mind, this course of will be cut up up over a number of pages to maintain the prospect shifting ahead and to assist them make little dedication alongside the best way. 

For instance, perhaps your first web page simply explains the issue that they’re going by means of and emphasizes it’s severity, after which asks for his or her contact data so that you may give them your “distinctive answer.”

As soon as they offer you their e-mail deal with, the second web page would possibly introduce your answer, construct credibility, and present proof of what your product can do. Right here, you’ll be able to then get their cost and delivery data. 

On a 3rd upsell or downsell web page, you possibly can clarify precisely what they’re going to get, provide a further product with urgency, and shut the sale. 

The purpose is, this course of suits simply as cleanly onto a single web page because it does onto a whole gross sales funnel. 

Right here’s what this course of seems to be like in motion — that is Russell Brunson promoting his e-book, Professional Secrets and techniques…

The Straightforward-To-Commit Course of

As with every efficient gross sales funnel, your Video Gross sales Letter wants an easy-to-commit course of.

In different phrases, it must information individuals from one straightforward step to the subsequent… as seamlessly as potential. 

That’s precisely what we’ve constructed ClickFunnels to do. 

We’ve gross sales funnels for producing leads…

For promoting merchandise…

And for internet hosting an occasion…

If you need your goal market to take motion, then gross sales funnels will aid you do this.

Each is constructed (and examined) to psychologically information individuals towards taking the motion that you really want them to take. 

Right here, for instance, is what our Video Gross sales Letter funnel seems to be like…

Irrespective of which funnel you resolve to make use of, you’ll be able to at all times report video as a substitute of writing gross sales copy… turning every web page right into a Video Gross sales Letter. 

Construct Your First Gross sales Funnel For FREE!

Create Your Video Gross sales Letter in 3 Steps

Making a video gross sales letter can truly be actually easy.

The majority of the content material you want will probably be only one or a number of 5-10 minute movies. Then you definitely’ll want to pick a gross sales funnel, add these movies, and drive site visitors.

1. Select Your Gross sales Funnel

One of the best ways to get individuals to take motion on-line is through the use of a gross sales funnel. 

Whereas an internet site or a single web page would possibly confuse guests about what motion prospects are imagined to take, a gross sales funnel is crafted to deliberately drive the customer towards conversion.

If you wish to promote merchandise, then take a look at our Video Gross sales Letter Funnel.

If you wish to generate leads, take a look at our Squeeze Web page Funnel.

And if you wish to host an occasion, take a look at our Webinar Gross sales Funnel.

And keep in mind, you’ll be able to flip any funnel right into a Video Gross sales Letter by substituting the gross sales copy for gross sales movies. 

When you’ve chosen your gross sales funnel, it’s time to report some video.

2. Document Your Video

There are a whole lot of completely different kinds for Video Gross sales Letters. 

You might use your cellphone and do a recording when you maintain it in selfie-mode, you possibly can do a screenshare, or you possibly can do a extra skilled manufacturing.

No matter you resolve, the vital factor is that your video type matches your model. 

At ClickFunnels, our type is fairly informal, so Russell Brunson movies a whole lot of movies of simply him speaking to the digital camera, unscripted. 

For instance…

However that may not match the model picture for different companies. 

You would possibly need to begin by writing a script in your video and perhaps even hiring an actor to ship the traces.

That’s what we did on our Loss of life Of a Web site web page.

In the end, report a video that may match along with your model type and resonate along with your viewers. 

Is it private? Is it formal? Is it creative? 

Then hit report.

Relying on the gross sales funnel you’ve chosen, you’ll most likely need to report a number of movies for various pages.

Word: As for the content material of your video, you’ll be able to comply with the gross sales course of outlined within the above part, below “The Compelling Video.”

3. Drive Site visitors

The one strategy to create a profitable Video Gross sales Letter is to create it after which to drive site visitors

In any case, your video gross sales letter received’t have an opportunity at changing in case your goal market doesn’t even arrive on the web page. 

So this is a crucial step. 

And this can be a query you need to be asking your self lengthy earlier than launch day: How are you going to drive site visitors?

Are you going to work with influencers? Run paid advertisements? Promote organically to your viewers? 

All the above?

In case you’re undecided, then get your self a free copy of Site visitors Secrets and techniques, and take a look at this text we did with 8 completely different traffic-driving methods.

BONUS: The Video Gross sales Letter Template That Convert Like Loopy

Earlier than we shut out this text, we need to share yet one more instance of a high-converting Video Gross sales Letters with you. 

You’re welcome to take this template and apply it to your gross sales funnel in a method that is sensible for what you are promoting. 

We’ve even included a hyperlink to this funnel template so you can begin working from the template instantly free of charge!

You’ll be able to flick thru all of our Video Gross sales Letter Funnel templates over right here

There are simply 4 completely different pages to this Video Gross sales Letter funnel. 

First, we have now the first gross sales web page.

That is the place you promote a no brainer product to your goal market. 

What product do you’ve that sells like hot-cakes? Or how will you create a product or provide that will probably be irresistible? 

That’s what you need this web page to be about — a low-level provide that excites individuals and will get them to take motion. 

As soon as they enter their cost and delivery data, they go to the One-Time-Provide Web page.

On this web page, you make the prospect a particular one-time provide that goes away in the event that they don’t benefit from it proper now. 

This creates a way of urgency and can sometimes enhance your common value-per-order. 

Subsequent is the downsell web page.

This provide needs to be a smaller dedication than the product in your one-time-offer web page. It needs to be a easy, little one thing further that makes individuals suppose, “Oh yeah. I most likely do want that.”

Right here’s what the complete product-flow may seem like.

  1. Gross sales Web page — “Free E-book, Simply Pay Delivery!”
  2. One-Time Provide — “30 Days Of Our Service For 50% Off!”
  3. Downsell — “Additionally Get My Workbook For Simply $10!”

And lastly, we have now the Thank You Web page. 

This gross sales funnel converts like loopy and will increase your common value-per-order due to the way it guides every customer.

Go right here to create your first gross sales funnel free of charge!

Prepared To Construct Your Profitable Video Gross sales Letter?

Individuals love video content material. 

And gross sales funnels convert higher than another on-line advertising methodology.

By crafting a video gross sales letter to perform your advertising objectives, you leverage the synergistic influence of high-converting gross sales funnels and attention-grabbing movies.

What’s to not like? 

And now, you’ve every part that you must get began… together with a 14-day FREE trial to ClickFunnels

It’s time for motion!


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