The easiest way to herald extra leads is to supply your very best clients an excellent precious lead magnet in alternate for his or her e mail addresses.
In the present day we’re going to present you tips on how to construct a lead magnet funnel that converts extraordinarily properly.
Able to take lead era to the subsequent degree?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We consider that the simplest option to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You provide the potential buyer your lead magnet in alternate for his or her e mail deal with.
- Frontend. You provide the potential buyer your least costly and least precious services or products.
- Center. You provide the shopper a costlier and extra precious services or products.
- Backend. You provide the shopper your costliest and most respected services or products.
Ideally, you additionally provide a continuity program of some type, which means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core gives with a purpose to maximize your income.
The explanation why this gross sales funnel works so properly is that it lets you:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to offer free worth through e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Lead Magnet Funnel?
Okay, so now you recognize what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?
What Is a Lead?
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Given you their contact particulars.
Notice that an individual has to fulfill each of those standards with a purpose to be thought of a lead.
Somebody who has visited your web site however hasn’t offered their contact particulars isn’t a lead.
And neither is somebody whose contact particulars you’ve one way or the other obtained however who hasn’t indicated any curiosity in no matter it’s that you simply promote.
That being stated, this definition of the time period “lead” solely applies to guide era, not gross sales prospecting.
What Is a Lead Magnet?
A lead magnet is a freebie that you simply provide to potential clients in alternate for his or her e mail addresses.
It may be something that they will both obtain to their system or entry on-line:
- A report.
- An e-book.
- A cheat sheet.
- An e mail course.
- A video course.
- A webinar.
…and so forth.
There’s additionally a sort of lead magnet known as the “FREE + Delivery” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for delivery.
Say, Russell has written three best-selling books, all of which you may get free of charge for those who cowl the delivery charges.
Nonetheless, that is a complicated lead era method, which is why we don’t suggest it on your first lead magnet funnel.
It’s greatest to stay to digital lead magnets if you’re simply beginning out.
What Is a Lead Magnet Funnel?
A lead magnet funnel, also called a lead era funnel, is a funnel designed to transform potential clients into leads by persuading them to offer you their contact particulars.
It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel known as the Bait stage.
As soon as the potential buyer offers you their e mail deal with, they enter your gross sales funnel and change into a lead.
After that, your objective is to transform them into paying clients by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.
And after that, you need to convert them into repeat clients by getting them to progress to the Center and the Backend phases of your Worth Ladder gross sales funnel.
It’s extraordinarily necessary to know that the lead era funnel doesn’t exist in isolation.
It’s simply the primary stage of the Worth Ladder gross sales funnel and may all the time be seen in that context.
The three Most Common Variations of the Lead Magnet Funnel
There are a number of variations of the lead magnet funnel.
Let’s take a better take a look at the three hottest ones…
Squeeze Web page Funnel
A squeeze web page funnel is probably the most fundamental variation of the lead magnet funnel that may work properly for just about any enterprise.
It has two pages:
- A squeeze web page that explains what your free provide is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
We suggest beginning with the squeeze web page funnel if in case you have by no means constructed a lead magnet funnel earlier than.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.
Similar to the squeeze web page funnel, it has these two pages:
- A squeeze web page that explains what your free provide is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all free worth behind an opt-in wall, in the meantime, the latter gives some free worth upfront. What does that imply?
Let’s say that your small business is within the health trade, particularly within the calisthenics area of interest, so that you resolve to supply a free video course that teaches folks fundamental calisthenics expertise.
When you have been to make use of a squeeze web page funnel, then you definitely would ask folks to offer their e mail addresses with a purpose to get entry to your video course.
Nonetheless, for those who have been to make use of a reverse squeeze web page funnel, you’ll function one video from the course on the squeeze web page itself, no opt-in required.
Then you definitely would ask folks to offer their e mail addresses with a purpose to get entry to the remainder of the course.
Say, you could possibly function an introductory video that explains basic calisthenics ideas reminiscent of talent progressions on the squeeze web page.
After which you could possibly provide the potential clients free movies with step-by-step progressions for fundamental expertise reminiscent of pushups, pull-ups, hanging leg raises, and so forth. in alternate for his or her e mail addresses.
Typically, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are usually of upper high quality aka extra more likely to convert into paying clients.
Reverse squeeze web page funnels require video lead magnets, so that you would possibly need to take into account this strategy if you’re in an trade the place video is the most effective medium for offering free worth (health, cooking, crafts, and so forth.).
Webinar Funnel
The webinar funnel is likely one of the most superior lead magnet funnel variations.
It has these 5 pages:
- A webinar registration web page the place you encourage folks to enroll in your free webinar.
- A thanks web page the place you present data on tips on how to attend the webinar (date, time, webinar hyperlink, and so forth.)
- The webinar web page the place folks can be part of the webinar.
And if somebody registered for the occasion however couldn’t make it, you may ship them a hyperlink to the webinar replay web page. - A gross sales web page on your frontend provide. Notice that it’s essential to have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. You need to finish your webinar by pitching your frontend provide.
The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first 12 months.
On the time, he would goal to do 5-7 webinars per week and would typically find yourself doing 2-3 webinars a day. Fairly loopy but it surely labored!
In truth, it labored so properly that to at the present time, Russell is satisfied that:
“The most effective enterprise mannequin on the earth is to create a webinar promoting your product or your service after which try this webinar reside each single week for a 12 months, no less than as soon as per week.”
After all, doing it reside isn’t completely crucial, so if the thought offers you anxiousness then you may provide free entry to pre-recorded occasions.
Nonetheless, internet hosting reside webinars will help you be taught extra about your target market, enhance your public talking expertise, and ideal your gross sales pitch.
Reside webinar funnels are greatest fitted to services that price $50+ as a result of internet hosting a reside occasion requires a major quantity of not solely time but in addition vitality.
In the meantime, pre-recorded webinar funnels also can work for far more reasonably priced merchandise, say, $7 ebooks.
In spite of everything, you solely must file the occasion as soon as, so this strategy doesn’t require almost as a lot time and vitality as working reside webinars.
Nonetheless, for those who resolve to go the pre-recorded webinar route, ensure that your attendees are conscious that the occasion isn’t reside.
In any other case, they may really feel cheated, which might be counterproductive to constructing belief.
And constructing belief is what the Worth Ladder gross sales funnel is all about!
How To Construct Your First Lead Magnet Funnel
Have you ever picked the lead magnet funnel variation that’s best suited for your small business?
Now it’s time to construct your first lead magnet funnel…
Step #1: Create a Tremendous Worthwhile Lead Magnet
As we now have talked about beforehand, a lead magnet might be something that the potential buyer can both obtain to their system or entry on-line.
What’s necessary is that:
- Your lead magnet gives an answer to an issue that the potential buyer is fighting.
- That downside is both the identical one or associated to the one which your frontend product addresses.
You understand how in supermarkets you typically see these stalls the place you may get free meals samples, then purchase that meals merchandise for those who prefer it?
Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product gives.
Step #2 Create a Touchdown Web page for Your Lead Magnet
Your lead magnet wants a touchdown web page.
All three beforehand mentioned lead magnet funnel variations use squeeze pages that are probably the most fundamental sort of touchdown pages.
Your squeeze web page ought to have these three key parts:
- A headline that conveys the worth of your free provide.
- An opt-in kind the place the potential buyer can sort of their e mail deal with. It may both be proven instantly or displayed as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Clearly, if you’re utilizing the reverse squeeze web page funnel, then your squeeze web page also needs to embrace a free video.
You may also need to experiment with varied extra parts reminiscent of additional copy, social proof, related photographs, and so forth. Simply be sure that to A/B take a look at every part!
Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:
Step #3: Begin Driving Site visitors to Your Lead Magnet Touchdown Web page!
You may’t know whether or not your free provide resonates together with your target market till you begin driving site visitors to its touchdown web page.
Arrange a paid promoting marketing campaign on Fb, begin working advertisements with a small each day price range, then see what occurs. Are folks supplying you with their e mail addresses?
And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying clients. Is your advert marketing campaign worthwhile?
Solely begin scaling your advert marketing campaign as soon as you’re positive that your very best clients are interested by no matter it’s that you’re providing.
Additionally, in the long term, you don’t need to be fully reliant on paid promoting. You need to construct your personal traffic-generating belongings reminiscent of a social media following, a weblog, a YouTube channel, and so forth.
However within the brief run, it’s essential to get site visitors ASAP and paid promoting is one of the simplest ways to do it.
So work out tips on how to profitably run advertisements first, then begin experimenting with different advertising channels.
How To Convert Leads Into Paying Clients
Okay, so now that your lead magnet funnel is up and working, you have to be getting some leads. However how are you going to convert them into paying clients?
You could construct out the subsequent stage of your gross sales funnel which is called the Frontend stage.
Right here’s how:
Step #1: Create an Irresistible Frontend Supply
It’s necessary to know that the first goal of your frontend provide isn’t to make you a great deal of cash, it’s to transform leads into paying clients.
That’s why we suggest:
- Ensuring that there’s a pure development out of your lead magnet to your frontend provide.
- Pricing your frontend provide throughout the impulse purchase vary. $7 is a worth level that works greatest.
- Providing a 60-day no-questions-asked money-back assure.
For instance:
Matthew Hussey, a world-renowned courting coach, has a lead magnet known as “9 Magic Texts No Man Can Resist”.
It’s a information that gives 9 textual content message scripts that ladies can copy-paste when texting guys they like.
In the meantime, his frontend product is a information known as “The Momentum Texts” that gives 67 extra textual content message scripts.
So if a girl discovered the free scripts helpful, she’s going to probably be inclined to take a look at the paid scripts.
Particularly on condition that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!
See how there’s a seamless development from the lead magnet to the frontend product?
You need that in your gross sales funnel!
Step #2: Create a Gross sales Web page for Your Frontend Supply
Your frontend provide wants a gross sales web page.
A short-form gross sales web page is sufficient on condition that it is a $7 product.
Gross sales web page copywriting is a big subject that we will’t probably cowl in just some paragraphs.
However we need to share just a few ideas that may make it easier to create a gross sales web page that converts properly even for those who don’t have any earlier copywriting expertise:
Deal with Advantages, Not on Options
The excellence between options and advantages is likely one of the most necessary copywriting ideas:
- A function is a perform or a top quality of a product (e.g. “These footwear are waterproof!”).
- A profit is the worth that the shopper will derive from that product (e.g. “These footwear will hold your ft dry!”).
Folks purchase based mostly on advantages, which is why it is best to emphasize all of them all through your gross sales copy.
Your headline, your sub-headline, your physique copy, every part ought to be benefit-driven.
Have a Highly effective Headline
David Ogilvy, one of the well-known copywriters that ever lived, has stated:
“On the common, 5 occasions as many individuals learn the headline as learn the physique copy. When you’ve written your headline, you’ve spent eighty cents out of your greenback.”
Your headline is an important element of your gross sales web page, so ensure that it clearly conveys the #1 good thing about your frontend product.
How will it make the potential buyer’s life higher?
Deal with that!
Use the Hook, Story, Supply Copywriting Framework
We suggest utilizing the “Hook, Story, Supply” copywriting framework in your gross sales web page:
- Hook. Seize the potential buyer’s consideration together with your headline.
- Story. Inform them a fascinating story that resonates with them on an emotional degree within the physique copy.
- Supply. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.
Right here’s how Russell explains it:
By the best way, if you wish to be taught extra about copywriting, take a look at Jim Edwards’ e-book “Copywriting Secrets and techniques”.
You may get it for FREE for those who cowl the delivery!
Step #3: Create a 6-E-mail ”Indoctrination” Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they provide you their e mail deal with.
Ship them this e mail sequence as an alternative:
- E-mail #1: Who’re you? Introduce your self to the brand new subscriber.
- E-mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
- E-mail #3: What do you do? Clarify in additional element what it’s that you simply do.
- E-mail #4: How did you achieve this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and so forth.
- E-mail #5: Who do you do that for? Clarify who’re your very best clients + share a case research on the way you helped such an individual get the outcomes that they wished.
- E-mail #6: How will you do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your gives if you have already got your Worth Ladder totally constructed out.
For emails #1 to #5:
Finish every e mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.
For e mail #6:
Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise.
And don’t neglect to make use of the “Hook, Story, Supply” framework in all six emails!
3 Easy Tips To Improve Your Gross sales Funnel Income
Need to enhance your income?
Add order bumps, upsells, and cross-sells to your gross sales funnel:
- An order bump is a small, no-explanation-required provide that you simply current to the potential buyer once they have already entered their bank card data however haven’t checked out but.
You understand how in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you simply throw in your cart with out a second thought.
Say, in case your frontend provide is a bodily e-book, you could possibly add an e-book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to elucidate something. - An upsell is an upgraded model of the provide that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you wish to supersize that?”).
That would imply providing a bigger amount, extra options, a subscription, and so forth. After all, for an upsell to be interesting, it should genuinely be an incredible deal! - A cross-sell is a suggestion that’s complementary to the provide that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”).
Say, for those who promote an information product reminiscent of an e-book or a web-based course, you could possibly provide a 60-minute one-on-one session as a cross-sell.
Our software program makes it tremendous simple so as to add bump orders, upsells, and cross-sells to your gross sales funnel.
Doing that can virtually definitely make it easier to enhance your income!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s hold it actual:
Constructing a gross sales funnel from scratch can look like a frightening job.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be a part of our 5 Day Problem at the moment. It’s fully free!
