How I Made a #3 Prime Trending YouTube Video – Sensible Passive Revenue


Get Unstuck

Subscribe to my weekly publication, Unstuck, to get suggestions, instruments, and my greatest recommendation for making a thriving on-line enterprise.

After publishing a video on my Pokémon YouTube channel, Deep Pocket Monster, this occurred:

Comment from Bilal & Cards on YouTube video that reads: "Wow, I've never cried before at a YouTube video about Pokémon before. Well deserved, Pat. You and everyone in the community are great."

This was one in every of tons of of feedback, inside hours, that talked about crying or tearing up. Right here’s one other:

Comment from Jorge Gomez on YouTube video that reads, "So what if I teared up towards the end..."

Why is that this vital?

The reality is, this isn’t concerning the tears. The tears are a byproduct of what actually issues, and an enormous, game-changing lesson that I wish to train you about content material creation.

It was actually game-changing for me. While you do it proper, this will occur:

Screenshot of YouTube video showing #3 on Trending circled in red.

This video has since develop into the best-performing video I’ve ever revealed throughout each of my YouTube channels.

325k views in lower than 24 hours and the #3 high trending video in ALL of YouTube.

I’ll inform you why this occurred. Let’s get unstuck.

The Story

In early 2020, I caught a collection of tweets from my good pal, Ryan Deiss, founding father of the Visitors & Conversion Summit. His firm is extensively recognized for tremendous tactical and data-driven methods within the digital advertising and marketing house. This collection of tweets, nonetheless, was new to me.

That is the half that caught my consideration probably the most:

Screenshot of Ryan Deiss Twitter thread about data-driven strategies.

He went on to share a easy technique to entertain and maintain folks’s consideration: make folks chortle, and make folks cry. If you are able to do that, you’ve related on a human stage — greater than any surface-level content material may ever do.

This spoke to me lots, a lot in order that later in 2020, once I determined to start out Deep Pocket Monster, entertaining my viewers was my #1 aim. Even when I’m educating them, I nonetheless goal to entertain within the course of.

And it’s working. 

Within the video I referenced above (right here’s a hyperlink in case you wish to watch it) I take viewers on a rollercoaster journey as I try to finish a complete set of Pokémon playing cards in solely 48 hours. This set — which has 237 playing cards — is a well known however slightly costly set to finish. To make it much more difficult, I’m in a location I’ve by no means tried searching for playing cards in earlier than.

So as to add to the stakes, if I didn’t full the set in time, I’d have to offer your entire binder of playing cards that I collected away.

There’s ups, there’s downs, there’s twists and turns, however me and my producer, Dan Patrick Norton, pieced the correct story collectively, one which anybody may comply with, even when they know nothing about Pokémon. 

We needed to attach on a human stage, so we added comedy and drama into the combination, too…

(Spoiler coming…)

In the long run, we painted an image of defeat, coming oh-so-close to victory. Proper while you assume it’s over, it seems a couple of characters we met alongside the best way had gone out of their strategy to discover what I wanted and seal the victory for the staff. 

It’s a narrative that anybody can relate to: feeling defeated, solely to have somebody enable you to while you’re down — and for those who occur to observe it, there’s an opportunity you would possibly get choked up somewhat, too.

And now, with over 1,000,000 views and counting, this video continues to introduce new folks to the model, add extra folks into the neighborhood, and generate extra advert income, too.

Your Name to Motion

In an upcoming piece of content material, discover how one can go from floor stage to leisure stage. 

Don’t be somebody you’re not (it’s vital to be your self!) however craft a narrative that has one thing at stake — one thing to doubtlessly lose.

Educate, sure, however showcase the hardships and the comical issues that occur alongside the best way. 

And at last, research. Examine the artwork of storytelling and leisure. While you watch a video on YouTube, or a TikTok that captures your consideration, ask your self, “why?”

Get good at it, as a result of as increasingly more data continues to bloat the web (and our consideration) it’s the creators who discover their very own particular strategy to entertain who’re going to face out, achieve superfans, and survive.

I hope you loved this 5-minute learn! To get extra prefer it each week (once more, completely free), join beneath!

Get Unstuck

Subscribe to my weekly publication, Unstuck, to get suggestions, instruments, and my greatest recommendation for making a thriving on-line enterprise.


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