Germany’s report enterprise revenues topped $2 billion (on a retail foundation) for the second 12 months in a row in 2021.
That’s in line with new figures revealed German Music Trade Affiliation (BVMI) issued as we speak (March 3).
BVMI reviews that the German market’s revenues from bodily music gross sales and streaming generated a complete of 1.96 billion euros (roughly $2.25bn), a rise of 10% year-over-year in comparison with 2020.
The nation’s revenues from bodily music gross sales and and streaming reached €1.79 billion (approx $2.02bn) in 2020, a rise of 9% YoY.
The most important share (76.4%) of the market’s recorded music revenues got here from digital music, which generated revenues of €1.5 billion ($1.6bn) in 2021, up 17.7% versus the prior 12 months, when digital music generated €1.3 billion ($1.44bn).
BVMI notes that digital will quickly account for four-fifths of the recorded music market in Germany, which it provides “has lengthy been a actuality within the Scandinavian nations specifically”.
Inside digital, audio streaming grew 18.6% YoY, representing slower progress than in 2020 when revenues from the format grew 24.6%.
Audio streaming loved a 68.3% share of complete revenues in 2021, which implies that revenues generated by the likes of Spotify, Apple Music reached €1.33 billion ($1.47bn), accounting for a bigger slice of the market in comparison with the earlier 12 months, when audio streaming made up 63.4% of complete recorded music revenues.
Germany generated 165 billion music streams in 2021, which was virtually a fifth greater than in 2020.
Elsewhere, revenues from bodily music, together with gross sales of vinyl and CD accounted for 23.6%, or €462 million ($512m) of complete recorded music revenues.
Gross sales of CDs fell 16.7% YoY in 2021, however it was nonetheless the second greatest promoting format available in the market with a share of 16.3% of complete revenues.
Vinyl gross sales, in the meantime, grew 20.1%, with vinyl’s share of the recorded music market reaching 6% in Germany in 2021.
“The German music trade is experiencing vital progress for the third consecutive 12 months; with a complete turnover of €1.96 billion in 2021, revenues are approaching the extent of 2002 once more.”
Dr. Florian Drücke, BVMI
Dr. Florian Drücke, Chairman & CEO of the BVMI, stated: “10% progress certifies that the music trade, the digital pioneer, which has been heading in the direction of the valley for thus a few years and generally at breakneck velocity, has recognised digital disruption as a possibility and has drawn the appropriate strategic conclusions.
Added Drücke: “That is proven specifically by the profitable integration of music streaming into the format portfolio. The German music trade is experiencing vital progress for the third consecutive 12 months; with a complete turnover of €1.96 billion in 2021, revenues are approaching the extent of 2002 once more.
“Nonetheless, this constructive improvement shouldn’t distract from the truth that the hardship within the live-sector stays immense.
“In opposition to this backdrop, we urgently hope for the artists and our colleagues within the trade to have the ability to plan higher, which now appears to be starting to occur.”
“The robust and secure progress as soon as once more underlines the uninterrupted success of our content material.”
Frank Briegmann, Chairman & CEO Common Music Central Europe and Deutsche Grammophon, added: “The robust and secure progress as soon as once more underlines the uninterrupted success of our content material.
“Above all, nevertheless, the figures show the immense potential that also lies forward of us. As a result of regardless of the continued massive will increase within the streaming phase, territories corresponding to Scandinavia, the UK or the USA nonetheless have greater than twice the market penetration by way of paying premium subscribers.
“If, on the similar time, we encourage new goal teams for streaming, develop the distribution channels and, as well as, preserve the relative power in bodily codecs via product improvements and high-quality fan editions, then we sit up for an additional rising German music market along with our artists and companions.”
“Particularly towards the backdrop of the strains brought on by the pandemic, this steadiness for 2021 is excellent information for all artists and for all the music trade.”
Patrick Mushatsi-Kareba, CEO Sony Music GSA, stated: “Particularly towards the backdrop of the strains brought on by the pandemic, this steadiness for 2021 is excellent information for all artists and for all the music trade.
“Collectively, we wish to proceed to spend money on rising and established artists, offering them with the very best service and partnership to satisfy the challenges of the streaming age.
“On the similar time, we hope for a affluent return of the dwell enterprise, each for our artists and our many companions within the dwell trade.”
“The disaster has made it clear how necessary and helpful music is for all of us.”
Doreen Schimk & Fabian Drebes, Warner Music Central Europe
Doreen Schimk & Fabian Drebes, Co-Presidents Warner Music Central Europe, stated: “The disaster has made it clear how necessary and helpful music is for all of us. Nonetheless, we’ve got successively expanded our market share even earlier than and have grown in all areas, final 12 months within the bodily space even towards the market development.c
“The excellent performances of our artists corresponding to Ed Sheeran (most-streamed worldwide artist in Germany), Katja Krasavice (most No.1 hits of the 12 months) and Udo Lindenberg are spotlight constructing blocks of our progress course.
“In 2021, we achieved the very best enterprise 12 months in our historical past with our artists, companions and our staff. We subsequently sit up for the additional improvement of the market with optimism and curiosity”.
“A double-digit progress of the general market on the finish of the 12 months for the primary time in many years is a very joyful lead to an emotionally extraordinarily tough time.”
Konrad von Löhneysen, Embassy of Music
Konrad von Löhneysen, Managing Director of Embassy of Music and spokesman for the extraordinary members of the BVMI board, stated: “A double-digit progress of the general market on the finish of the 12 months for the primary time in many years is a very joyful lead to an emotionally extraordinarily tough time.
“We should, particularly due to the at the moment robust financial place of our a part of the trade, proceed to work on bringing all stakeholders within the subject of “recorded music” together with us, i.e., creating alternatives, platforms, and so on. for nationwide (up-and-coming) artists with our companions within the media and within the commerce and, moreover, having an open dialogue about remuneration in streaming; this additionally as a way to clear up the generally harmful half-knowledge, particularly among the many media.”Music Enterprise Worldwide
