G2 + ZoomInfo Presents Extra Exact Methods to Goal Consumers


In the case of knowledge, much less is extra, proper?

(…mentioned nobody).

In fact, it isn’t. Actually, knowledge can develop into much more useful when paired with different knowledge units to offer stronger insights.

Whereas analyzing knowledge could be extraordinarily useful by itself, you additionally want the planning, instruments, and assets to efficiently act on what it’s telling you.

For entrepreneurs and gross sales professionals, placing knowledge to good use is a high figuring out issue for achievement. And contemplating there’s a variety of financial uncertainty looming, one of the best income alternatives will come from utilizing the fitting knowledge to get in entrance of patrons on the proper time.

That’s why G2 is proud to share the worth of its partnership with ZoomInfo, a worldwide chief in go-to-market intelligence options. G2 Purchaser Intent knowledge integrates with ZoomInfo SalesOS and MarketingOS to offer mutual clients an unequalled mixture of capabilities to extra quickly establish and goal in-market determination makers.

About G2 Purchaser Intent + ZoomInfo

Out there at no additional price to current intent knowledge clients, this integration permits customers to operationalize G2 Purchaser Intent knowledge proper inside ZoomInfo’s SalesOS and MarketingOS options. This implies now you can:

  • Perceive the place and the way accounts are researching your merchandise, class, and opponents on G2
  • Reveal contact knowledge for determination makers on the accounts with the very best likelihood of changing
  • Simply deploy focused gross sales and advertising outreach to your ultimate buyer profile (ICP)
  • Interact patrons on the proper moments with applicable content material to their shopping for journey levels

About ZoomInfo

Recognized for having one of the complete and correct B2B contact databases on the planet, ZoomInfo’s full lineup of options empowers gross sales and advertising groups to smash their targets with best-in-class expertise. ZoomInfo additionally offers its personal intent knowledge to clients that’s an mixture of consumer habits knowledge from throughout the online and buyer web sites.

To get probably the most out of this new integration with G2 Purchaser Intent, it’s important to have a fundamental overview and know the variations between ZoomInfo’s SalesOS and MarketingOS options.


An answer constructed to maximise gross sales productiveness, ZoomInfo’s SalesOS helps gross sales professionals speed up their pipeline and attain income targets sooner than ever.

Along with ZoomInfo’s famend B2B database for researching corporations and contacts, SalesOS additionally incorporates contact monitoring and ZoomInfo’s proprietary intent knowledge. After activating the mixing with G2 Purchaser Intent knowledge, the SalesOs platform provides G2 filters to SalesOS to easily embody G2 intent behaviors in a prospect and firm search.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get entry to ZoomInfo’s contact database and intent knowledge as nicely. The essential distinction to know right here is that MarketingOS is a demand-side platform that launches focused show and social advert campaigns.

Integrating with G2 builds Purchaser Intent-powered workflows and viewers segments to automate advert marketing campaign deployment based mostly on behaviors on G2 and different particular standards.

How the G2 Purchaser Intent + ZoomInfo integration works


Software program distributors make the most of G2 Purchaser Intent as a robust instrument for focusing on the fitting accounts in go-to-market actions. It captures account-level knowledge and exhibits distributors how customers are researching their options and opponents on G2. G2 Purchaser Intent goals to assist software program corporations perceive the place patrons are of their shopping for journeys, and subsequently have interaction them with the fitting messaging at each stage.

By connecting G2 Purchaser Intent with ZoomInfo, gross sales and advertising groups entry even clearer insights about these accounts, as the mixing surfaces seemingly prospects that might be conducting this analysis on G2 and permits filtering to match any ICP specificity.

Utilizing each ZoomInfo and G2 Purchaser Intent alongside each other opens alternatives to raised act on intent knowledge and resonate with in-market patrons than ever earlier than.

Particularly, the brand new integration helps gross sales groups:

  • Prioritize high-value accounts which might be in-market and primed for outreach.
  • Discover one of the best contacts by matching recognized accounts throughout G2 and ZoomInfo.
  • Interact with customized messaging based mostly on subjects or content material that matter most to prospects.
  • Put an finish to guide analysis by eradicating the guesswork from prioritization and automating gross sales engagement.

And this integration helps entrepreneurs

  • Assemble sturdy ABM campaigns through the use of workflows for each G2 Purchaser Intent sign that set off show and social advert focusing on.
  • Serve related creatives to high-intent accounts all through their journeys.
  • Optimize spending and enhance ROAS with a laser concentrate on in-market patrons.

Driving extra income as effectively as attainable

In occasions when gross sales and advertising groups want larger confidence of their outreach and promotion efforts, this new integration could be an indispensable piece of their arsenal by delivering mission-critical knowledge.

“By including G2 Purchaser Intent to our platform options, we may also help gross sales and advertising groups align their outreach in a extra exact and environment friendly solution to drive increased worth conversations that assist them meet and exceed pipeline targets.”

Henry Shuck
CEO and founder at ZoomInfo

Gross sales and advertising groups can now not work in silos to impression shopping for choices. They should align to make sure all efforts are creating probably the most alternative to have the fitting conversations with goal patrons. Getting in entrance of prospects that intently match their ICP with exact timing is barely going to develop into extra very important.

With this new integration, clients can leverage G2 Purchaser Intent and ZoomInfo’s SalesOS and MarketingOS options collectively for higher outcomes and win over accounts which might be extra more likely to convert.

Able to ship your gross sales and advertising efforts into overdrive? Request a demo of the G2 and ZoomInfo integration and uncover how one can attain most income potential.


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