From the Coast to the Desert, International Content material Creator Evokes Travellers to Go to New South Wales

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SYDNEY, April 23, 2022 (GLOBE NEWSWIRE) — Spectacular new scenic imagery of New South Wales locations can be shared throughout social platforms globally from right this moment with the launch of a seven-part content material collaboration with world famend content material creator, Eugene Tan and Vacation spot NSW.

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Produced in partnership with the NSW Authorities as a part of the Really feel New South Wales marketing campaign, the content material collection takes Tan proper throughout the state to seize the seashores of Byron Bay and Brunswick Heads on NSW’s North Coast, in addition to Lord Howe Island. 

In a dramatic departure from Tan’s typical coastal picture material, Tan additionally captures the dramatic desert panorama of Outback NSW in Damaged Hill.

Minister for Enterprise, Funding and Commerce, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres stated the collaboration speaks to the state’s contemporary new strategy to advertising and marketing NSW. 

“The ‘Really feel New’ marketing campaign is a key pillar of the NSW Authorities’s Customer Economic system Technique 2030, which goals to make NSW the premier customer economic system of the Asia Pacific,” Mr Ayres stated.

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“Content material and social media has by no means performed a extra essential position in serving to us uncover our subsequent vacation vacation spot. Via Aquabumps, Eugene has ensured his work is eagerly anticipated and shared on social media by hundreds of thousands of individuals every week.

“His photographs are highly effective, emotive and distinctive. Who higher to seize a few of NSW’s most gorgeous places and introduce potential guests from world wide to the unimaginable merchandise and experiences our state has to supply?” 

Ten locations characteristic within the Really feel NSW Aquabumps collection, with the shoot model of the visible imagery supporting the seven emotions of the Really feel New model – pleasure, connection, freedom, awe, rejuvenation, belonging and journey.

Aquabumps founder Eugene Tan stated his newest NSW collection was the last word inventive transient. 

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“Capturing for my wonderful artwork gallery – Aquabumps has taken me to loads of unimaginable locations over time however none are as particular to me as NSW. NSW is house and the place I shoot more often than not, I’m by no means at a loss for brand new locations and experiences to seize in our personal yard. 

“This can be a magical place of contrasts, providing distinctive and numerous nature, coastlines and cultural experiences to everybody who visits. It was an honour to have the chance to do one thing to showcase a few of this variety. 

“I hope the collection conjures up travellers from close to and much to get on the market and discover every part our state has to supply,” stated Tan.

The Really feel NSW Aquabumps collection contains the next NSW places and can go reside every week from right this moment till 6 June.

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View photos from the Really feel NSW Aquabumps content material collection right here.

Go to visitnsw.com for journey inspiration and itineraries to make you #FeelNew and #FeelNSW.

MEDIA CONTACTS:

Wayne Mitcham, +64 21 499 550, wayne@amio.nz 
 

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About Vacation spot NSW 
Vacation spot NSW is the lead NSW Authorities company for the State’s tourism and main occasions business and is answerable for devising and implementing methods to develop the State’s customer economic system. Our explicit focus is driving tourism and buying and growing main sporting and cultural occasions for Sydney and regional NSW. As well as, Vacation spot NSW is the foremost investor in Enterprise Occasions Sydney (BESydney) with the purpose of securing extra worldwide conventions, incentive journey reward applications, company occasions and exhibitions.

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About Really feel New
‘Really feel New’ is the tourism marketing campaign launched by the NSW Authorities by way of Vacation spot NSW in October 2021 to advertise journey to and throughout the State. Impressed by the wealthy emotional advantages Sydney and NSW provide to energise its guests like nowhere else, the marketing campaign explores seven key model emotions together with pleasure, connection, freedom, awe, rejuvenation, belonging and journey. It’s a key pillar of the NSW Authorities’s Customer Economic system Technique (VES) 2030, which goals to make NSW the premier customer economic system of the Asia Pacific, contributing $65 billion in customer expenditure by 2030.

About Aquabumps
Aquabumps was based by photographer Eugene Tan in 1999 – and right this moment resides in Bondi as a household run enterprise, that prides itself on good outdated customer support, high quality and craftsmanship. What started as a day by day e mail to associates of photos captured at Sydney’s Bondi Seaside, Aquabumps grew organically and right this moment Eugene’s pictures have turn out to be synonymous with coastal images and are loved by over half one million folks day by day all around the world.

Associated Photos

Picture 1: Lake Crackenback, Thredbo, NSW

Photographer, Eugene Tan Picture credit score, Vacation spot NSW

Picture 2: Tallows Seaside, Byron Bay, NSW

Photographer, Eugene Tan Picture credit score, Vacation spot NSW

This content material was issued by means of the press launch distribution service at Newswire.com.

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