Fixed Contact has launched its newest Small Enterprise Now report, revealing that new small and medium-sized companies (SMBs) are leveraging social media and know-how to drive development and navigate financial challenges. The research surveyed 1,600 SMBs throughout america, United Kingdom, Australia, and Canada which were in operation for 5 years or much less.
The report finds that social media is the dominant advertising and marketing instrument for early-stage entrepreneurs. In line with the research, 63% of recent SMBs depend on social media as their major advertising and marketing channel, and 73% of respondents stated that each paid and unpaid social media posts are their greatest income drivers.
Regardless of this focus, many small companies wish to diversify their advertising and marketing methods. 33% of recent SMBs take into account electronic mail advertising and marketing an underutilized instrument, and solely 15% leverage SMS advertising and marketing regardless of its sturdy engagement potential.
New SMBs are additionally turning to synthetic intelligence (AI) to streamline operations and improve their advertising and marketing efforts. The report discovered that 72% of SMBs plan to make use of AI for advertising and marketing in 2025, with AI getting used for duties comparable to content material creation (37%), buyer information evaluation (32%), and customized messaging (31%). Moreover, 41% of extremely assured SMB homeowners are already utilizing AI to research buyer information.
“It’s tough to be a small enterprise proper now, however what’s clear from our research is that the spirit, ardour, and resilience of the SMB remains to be fairly sturdy,” stated Frank Vella, CEO at Fixed Contact. “The latest entrepreneurs are digitally savvy, and so they perceive that adaptability isn’t only a survival tactic, it’s a development technique.”
Whereas optimism is excessive, small enterprise homeowners acknowledge ongoing challenges. Practically half (45%) of recent SMB homeowners really feel very assured of their enterprise development for 2025, whereas 55% categorical issues as a consequence of elements like buyer acquisition, rising prices, and shifting client habits. Moreover, 35% consider financial elements will considerably influence their success within the coming 12 months.
Regardless of these challenges, 95% of entrepreneurs stated they might select small enterprise possession once more, with 71% expressing pleasure and 57% feeling proud to be a part of the SMB neighborhood.
Fixed Contact’s findings spotlight the adaptability of recent entrepreneurs as they combine social media and AI-driven know-how into their development methods. As SMBs search to develop their advertising and marketing efforts past social media, AI and automation are set to play a vital position in serving to companies stay aggressive in an evolving financial panorama.
“By harnessing social media to reinforce buyer relationships and embracing superior applied sciences like AI to keep up stability and work smarter, they’re turning challenges into alternatives and redefining what it means to thrive in any financial panorama,” Vella added.
