Need to write gross sales emails like a professional?
Kristina and Will take a look at frequent electronic mail errors (utilizing actual examples) and rewrite them so to study what to do in a different way.
Be a part of Kristina Finseth (Sr. Supervisor, Outbound Progress Advertising at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO views and TWO approaches on actual gross sales emails, each week on Gross sales Hacker.
On this episode, Will goes to stroll us by the e-mail he acquired asking for suggestions. He’ll showcase the purple flags he seen, the shortage of personalization in messaging, present insights, and rewrite the e-mail in two methods.
Watch the re-write, and take a look at the earlier than and after emails beneath! 👇
Only a Few Purple Flags
Topic line: Name on Tuesday?
Hello Kristina,
I work for {{org.title}}, and we’re revolutionizing how firms and finance professionals win. In brief, we assist high-growth firms fill gaps of their finance departments on a fractional foundation.
Out of curiosity, how are you making crucial monetary choices as you scale?
I’d like to find out how your finance and accounting group operates and share some greatest practices we’ve uncovered working with firms much like {{org.title}}.
For extra context, right here’s a case research reviewing how CSTUDY, a hypergrowth EdTech startup, made its monetary choices because it scaled.
Kristina, would Tuesday work to debate?
Finest,
REPNAME
Rewrite #1
Topic line: Finance Opening
Hey Kristina,
Noticed you’re bringing on some new finance analysts. Is that this to maintain the group from leaning on exterior assets as closely
Often, groups at your scale are debating the advantages of in-house vs. outsource accounting.
Hardly ever have they vetted distributors exterior of their present one after they make this name. That is all we do at {{org.title}}.
Earlier than you make that rent – open to seeing who we are able to join you with?
Will
Rewrite #2
Topic line: Accounting Vendor
Kristina –
From speaking to finance leaders with rising orgs – I not often discover CFOs have time to vet accounting distributors.
Why would you? If it really works – don’t mess with it.
We take this vetting off your plate although. Open to seeing the way it works?
Have a query about your gross sales electronic mail? Begin a dialogue in the neighborhood.
