Meet Matthew Newman, the founder and CEO of TruSo, an audio-visual social media networking app for the Black neighborhood worldwide. It provides a social atmosphere that’s as near face-to-face as one can get — which psychologists say offers “an effective way to really feel extra emotionally linked to different folks and creates significant interactions.”
In its first month, the app rapidly raised greater than $30K from particular person shareholders who needed in.
Matthew feedback, “At its core, TruSo is the barbershop, magnificence store and brainchild of the Black neighborhood. Over the previous few years, we’ve seen racism and discrimination creep into social media in a approach that makes an attempt to mute Black voices. In distinction, TruSo amplifies Black voices.”
Conserving tempo with know-how, Matthew introduced in early 2022 that TruSo will launch each in 2D in addition to in 3D within the metaverse.
“What TruSo is constructing is completely suited to the metaverse — and one factor we don’t need, is for the Black neighborhood to be left behind because the world enters this new frontier,” he states.
Whereas most folk are nonetheless making an attempt to wrap their minds across the metaverse, a easy technique to describe it’s as “a shared digital 3D world, or worlds, which are interactive, immersive, and collaborative” — and interactive and collaborative is what TruSo is all about — not solely a social media medium however as a useful resource for small companies and entrepreneurs.
Along with offering a fascinating neighborhood expertise, the app additionally provides monetization alternatives for the Black neighborhood.
Household, pals and followers are additionally coming aboard TruSo as early-stage buyers — turning into shareholders with as little as $100. Funding alternatives are open for a restricted time at StartEngine.com/TruSo.
“Matthew Newman is an professional at creating ‘experiences’ and now he’s extending that to the metaverse — creating a robust expertise Black people have by no means seen,” states TruSo shareholder, spokesperson, and actor Kareem Grimes, who performs “Preach” on the hit CW present “All American.”
NFL Corridor of Famer, Terrell Owens agrees that TruSo is trailblazing into new territory.
“What TruSo is constructing is groundbreaking — that’s why I selected to come back aboard.”
Demonstrating the ability of neighborhood and the way supportive the Black neighborhood could be of its personal, a lot of TruSo’s early buyers signed up after listening to concerning the app throughout Newman’s interview on “Sway within the Morning.”
“Folks know when one thing is actual, and other people resonate with TruSo as a result of it’s wanted and there’s nothing else on the market prefer it. I imagine we’re on the cusp of one thing nice. Others sense it too,” shares iconic media character Sway Calloway.
Two-time U.S. Olympian, Miki Barber, admits that she didn’t wish to “sleep” on the chance as a result of she believes TruSo is the subsequent large factor.
“Again within the day, legal guidelines prohibited on a regular basis people from with the ability to get in on the bottom ground as an investor in startups like Microsoft or Fb. President Obama modified these legal guidelines and now an individual at any earnings stage can make investments. It will be a disgrace if we slept on this chance,” Barber states.
This text first appeared on Blacknews.com.
