Creating Analytics Studies in Looker Studio


Steroids aren’t only for bodybuilders.

Think about: Web site analytics on steroids.

Utilizing Looker Studio (previously Google Information Studio) to construct a customized analytics report is like juicing up your most essential information that will help you observe, perceive, and optimize your web site.

Looker Studio is extraordinarily highly effective, which implies it will also be a bit sophisticated.

However, for this information, we’ll begin with the fundamentals. Collectively, we’ll stroll by establishing your first analytics report and beginning to customise it for you, your workforce, and your corporation.

What’s a Google Analytics Report?

Google Analytics stories show, mix, and visualize key analytics information in a single dashboard to make it simpler for stakeholders to grasp and make selections. Utilizing information from Google Analytics (a web site analytics instrument for measuring and monitoring your website’s visitors), an analytics report helps you perceive how many individuals are coming to your website, the place they’re spending probably the most time, and the way shortly they depart your website.

Google Analytics Report. Google Analytics reports display, combine, and visualize key analytics data in a single dashboard to make it easier for stakeholders to understand and make decisions.

These stories can mix a number of forms of information collectively, making it simpler to determine precious insights, uncover developments, and benchmark KPIs from completely different date ranges.

Why Do You Want an Analytics Report?

It’s possible you’ll ask, “What’s the purpose of constructing a dashboard if the info is already in Google Analytics?”

Honest query.

And also you’re appropriate that the info you’re including to your analytics report would possibly already be – technically – accessible inside Google Analytics. However discovering the correct information, combining it with different related information, and figuring out developments will not be all the time simple or apparent. Plus, should you work with a workforce, different stakeholders could not perceive how one can learn and perceive the info from inside Google Analytics correctly.

DreamHost Glossary

Google Analytics

Google Analytics is an online analytics service supplied by Google that tracks and stories web site visitors. It’s at the moment a program throughout the Google Advertising and marketing Platform model.

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In different phrases, making a customized analytics report simply makes everybody’s life a bit simpler.

Constructing a Actual-Time Analytics Report in Looker Studio (Google Information Studio)

The best approach to construct a real-time analytics report utilizing Google Analytics information is with Looker Studio.

This reporting instrument makes it extremely simple to construct insightful visualizations, charts, and graphs that present your key web site metrics and supply extra context than conventional reporting instruments.

Looker will pull the info out of your current Google Analytics account, format it, and show it in a dashboard. No different instruments required!

Better of all, constructing a primary report with Looker Studio is easy — You solely want two issues to get began:

  1. Google account
  2. Google Analytics put in in your web site

Step #1 – Select a Report Template

Looker Studio has a gallery of 100+ free report templates.

Every template is customizable however affords an incredible place to begin for working with Looker Studio. So earlier than we focus on constructing a customized report, let’s start with a template.

Browse the template library and click on on the one which finest matches your wants.

Choose a report template on Looker Studio

(Be aware: Some “Featured” templates are solely accessible for buy.)

For this instance, I’m utilizing the Google Analytics Viewers report template.

As soon as it’s opened, click on the “Use my very own information” possibility on the prime.

Google Analytics Audience report template

In some instances, it’s possible you’ll not see this button. If it’s lacking, click on the 3-dot menu and choose “Make a duplicate”.

In some cases, you may not see "Use my own data" button. If it’s missing, click the 3-dot menu and select “Make a copy”.

Step #2 – Join Your Information Sources

As quickly as you click on “Use my very own information,” you must see a brand new display screen asking you to authorize Google Analytics entry for Looker Studio.

Click on the “Authorize” button.

You should see a new screen asking you to authorize Google Analytics access for Looker Studio. Click the “Authorize” button to allows Looker Studio to access your analytics data.

This permits Looker Studio to entry your analytics information.

After you click on “Authorize” and make sure, you must see a listing of your linked Google Analytics accounts. Choose the Account, Property, and View that you simply need to use for this report.

After you click “Authorize” and confirm, you should see a list of your connected Google Analytics accounts. Select the Account, Property, and View that you want to use for this report.


With that carried out, the report ought to refresh and show your information!

You’ve simply created your first Looker Studio analytics report! Take a second to soak within the glory.

Step #3 – Customise the Report

With the essential analytics report arrange, now we will take into consideration customization.

Begin by clicking “Edit and Share” within the prime proper nook.

You can customize the report by clicking “Edit and Share” in the top right corner.

Now the report ought to refresh once more, and also you’ll discover that:

  1. It’s in “Edit” mode
  2. The report is now a “Copy”

From right here, you can begin to vary the report to higher suit your wants.

Methods you may customise Looker Studio analytics stories:

  • Change the structure or design by transferring charts from one spot to a different
  • Delete information that isn’t related to your use case
  • Add new charts by clicking “Add chart”
  • Add one other web page of knowledge by clicking “Add web page”
  • Join extra analytics instruments by clicking “Add information” to show or mix metrics from a number of information sources (e.g., Google Search Console, Google Advertisements, Google Sheets)
  • Edit the present charts and stories to vary the info they show and the way it seems
  • Set the date vary for particular person charts to create static views or benchmarks

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8 Analytics Dashboards for Monitoring Completely different Metrics & KPIs

The primary instance is simply the beginning.

Utilizing Looker Studio, you may shortly and simply create analytics stories for nearly any use case, business, stakeholder, or marketing campaign.

Web site Guests and Visitors Conduct

Higher perceive how individuals use your web site by constructing dashboards that present very important metrics for the success of your web site or weblog.

1. Viewers Overview

Audience Overview dashboard. You can get a real-time, at-a-glance look at how many people find your website, how often they’re returning, and how quickly your site is growing in popularity.

Get a real-time, at-a-glance take a look at how many individuals discover your web site, how usually they’re returning, and the way shortly your website is rising in recognition.

This report consists of these metrics:

  • General web site visitors
  • Web page view numbers

2. Consumer Expertise Dashboard

User Experience dashboard. Here you can assess the functionality of your website by building a dashboard for crucial UX metrics like "Session duration" and "Bounce rate".

Assess the performance of your web site by constructing a dashboard for essential UX metrics like:

  • Session period
  • Bounce charge

3. Buyer Journey Dashboard

Customer Journey dashboard. You can better understand how users find your website and navigate it. We can see the most popular content and interactions such as "Site content data" and "Landing page reports"

Higher perceive how customers discover your web site and navigate it. Wanting deeper into the conduct report, we will see the most well-liked content material and interactions.

  • Web site content material information (visitors to particular internet pages)
  • Touchdown web page stories

Visitors Sources, Acquisition, and Advertising and marketing

As soon as you know the way a lot web site visitors you’re receiving, then you definately’ll in all probability need to understand how customers are discovering out about your web site within the first place.

You may create customized analytics stories to trace your visitors sources and advertising and marketing channels utilizing Google Analytics and different sources.

4. search engine optimisation (Natural Search)

SEO (Organic Search) dashboard. You can see how much traffic you receive from search engines like Google and which pages perform best in search.

See how a lot visitors you obtain from serps like Google and which pages carry out finest in search. This report template makes use of information from Google Search Console.

DreamHost Glossary

Click on-By way of Fee (CTR)

Click on-By way of Fee (CTR) refers back to the share of customers that click on on a particular hyperlink. Ideally, you need as many customers as potential to click on on URLs resulting in your web site or to the services and products you’re selling.

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  • Search impressions
  • Clicks per web page
  • Click on-through charge (impressions/clicks)
  • Rating (place) for essential key phrases

5. Promoting Dashboard

Advertising Dashboard. You can track the performance of your advertising campaigns here.

Observe the efficiency of your promoting campaigns. Whether or not it’s Google Advertisements (PPC), or the newest billboard you set up on Route 66, with the proper monitoring, you may see precisely how your advert {dollars} are working for you.


  • Visitors and visits
  • Click on-through charges and advert impressions
  • Value per click on (CPC)
  • Conversion charges and price per conversion

6. Advertising and marketing Dashboard

Marketing Dashboard. You can view a snapshot of traffic from your digital marketing channels, content marketing, social media, and more.

Determine whether or not all these advertising and marketing efforts are paying off with a advertising and marketing dashboard. View a snapshot of visitors out of your digital advertising and marketing channels, content material advertising and marketing, social media, and extra.

  • Visitors by channel
  • Referral visitors from different web sites

Conversion Efficiency

7. Objectives Efficiency

Goals Performance. You can check the performance of your website to better understand revenue attribution, conversion rates, and more.

The buck stops right here. Drill down into the efficiency of your web site to higher perceive income attribution, conversion charges, and extra.


  • Purpose completions
  • Purpose conversions
  • Conversion charge

8. E-commerce Efficiency

Ecommerce Performance. You can pipe data from Analytics and e-commerce platforms to track key business performance such as "Product sales and revenue", "Product conversion rates", and "Shopping and add-to-cart data"

Whether or not you’re promoting widgets or wool coats, you may pipe information from Analytics and e-commerce platforms to trace key enterprise efficiency:

  • Product gross sales and income
  • Product conversion charges
  • Procuring and add-to-cart information

(Bonus) Making a Customized Looker Studio Analytics Report

Okay, you requested for it.

We’ll go one step past the essential report and present you, step-by-step, how one can create a customized chart from scratch and add it to your analytics report.

When you’ve mastered this course of, you’ll mainly be unstoppable with Looker Studio.

Step #1 – Join Information Supply

We start by including a brand new web page to my Looker Studio report (Web page > New Web page), however you can too observe the steps so as to add a brand new chart to an current web page.

After you have the web page the place you need to add information, you’ll want to attach your information supply. This may be Google Analytics, Google Search Console, Google Advertisements, Sheets, or varied different sources.

Click on “Add information” and choose your information supply.

Once you have the page where you want to add data, you’ll need to connect your data source. This can be Google Analytics, Google Search Console, Google Ads, Sheets, or various other sources by click “Add data” and select your data source.

I’ll use Google Analytics for this instance.

As soon as you choose your information supply, it can ask you to connect with Looker Studio and allow permissions. Comply with the prompts to log in or authorize accordingly.

Step #2 – Select the Appropriate Chart Kind

Now that Looker Studio can entry the info supply, we will select how we need to show the info.

Click on “Add chart”.

We can choose how we want to display the data by click “Add chart” and then you’ll see a list of chart options.

Right here, you’ll see a listing of chart choices.

(I’m utilizing “chart” as a broad time period. Looker Studio considers tables, standalone stats, and all the things else a kind of “chart.”)

Select the form of chart that you simply need to add to the report.

  • Desk – Plain-text desk for evaluating a snapshot of a number of dimensions and metrics
  • Scorecard – Plain-text stat for highlighting top-line KPIs
  • Time Collection – Chart for monitoring 1-3 metrics over a time period
  • Bar – Chart for evaluating relative quantities or sizes of a number of metrics
  • Pie – Chart for exhibiting which dimensions comprise an entire metric

For this instance, I’m going to decide on a Time Collection.

As soon as you choose the chart sort, you may click on wherever on the web page so as to add it.

Step #3 – Configure Chart Information Supply

Subsequent, you’ll want to configure the chart to drag information from the supply you simply added.

Click on on the chart, and within the right-hand sidebar you must see a bit known as “Information Supply”.

You need to configure the chart to pull data from the source you just added. Click on the chart, and in the right-hand sidebar you should see a section called “Data Source”.

Click on on the grey field to pick out any information sources you’ve added to this report.

Step #4 – Configure Chart Dimensions

Subsequent, select the scale you need to show.

Dimensions are the way in which we would like the info to be segmented. As an illustration, we could need to show the info by date in a Time Collection, or we could need to phase the info by Supply if we’re making a Desk of our visitors from varied advertising and marketing efforts.

Dimensions are the way we want the data to be segmented. Looker Studio will show relevant dimensions depending on which type of chart you’ve selected.

Looker Studio will present related dimensions relying on which kind of chart you’ve chosen.

Since I’m utilizing a Time Collection, I’ll select “Date” as my one and solely dimension.

Step #5 – Configure Chart Metrics

As soon as we’ve chosen the info dimensions, we will now choose the metrics.

Metrics are the precise information factors we would like the report to point out. It could possibly be issues like Classes, Conversions, Time on Web page, or another numerical worth. You may add a number of Metrics to match them in the identical chart.

Once we’ve chosen the data dimensions, we can now select the metrics. Metrics are the actual data points we want the report to show. It could be things like Sessions, Conversions, Time on Page, or any other numerical value.

In my instance, I selected to point out each Customers and New Customers. You may see within the chart that there at the moment are two strains evaluating these two metrics versus the chosen dimension (Date).

And now the chart is completed — It’s displaying the info that I’ve chosen.

However we will go one step additional.

Step #6 – Configure Comparability (Optionally available)

As an non-obligatory step, you can too examine the info right here with information from a earlier interval. As an illustration, if you wish to see how this month’s efficiency compares to final month’s.

To do that, merely discover the choice within the right-hand sidebar that claims “Comparability date vary”.

As an optional step, you can also compare the data here with data from a previous period. For instance, if you want to see how this month’s performance compares to last month’s. To do this, simply find the option in the right-hand sidebar that says “Comparison date range”.

Open the drop-down to decide on the earlier dates you need to examine.

Selecting “Earlier Interval” is an effective default possibility that may present you an apples-to-apples view of knowledge from this present time interval (which defaults to the final 28 days) versus the earlier time interval (prior to twenty-eight days).

Now, there you’ve it — It’s a model new, built-from-scratch chart!

A Closing Be aware: Google Analytics 4 is Nigh

As we’re scripting this, Google Analytics 4 is about to exchange the present model of Google Analytics (Common Analytics or “UA”).

However one factor you must know for this information: any report templates that use Common Analytics will not work with GA4 information. Bummer, I do know.

Many of the present GA4 templates value cash, however just a few examples, just like the one from Metricized, are free together with your electronic mail handle.

We’ll proceed to replace this submit sooner or later when there are extra GA4 templates and stories accessible.

Armed with these new expertise, you must have the ability to create and showcase any information you’ll want to allow you to run your web site with the precision of a heart-surgeon-turned-website-owner. For now, go forth and construct the stories of your desires. (Or your boss’s desires.)

Develop with Confidence

Our advertising and marketing specialists can assist you construct good stories and dashboards for your corporation.


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